Marketing Lead (m/w/d) for Factory Berlin

Factory Works GmbH; Berlin; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A creative company is looking for a hands-on Marketing Lead in Berlin to shape and execute the marketing strategy across various channels. The ideal candidate will have 6–8+ years of experience in high-growth environments and strong skills in email marketing, paid media, and SEO. This role offers opportunities for creative contributions, a dynamic workspace, and flexible work options, including permanent employment contract and generous benefits.

Leistungen

Flexible work options

28 days of holiday

MacBook and iPhone for work

Free beverages

Monthly internet and travel allowance

Qualifikationen

• 6–8+ years in marketing with experience in high-growth environments.
• Proven ability to run integrated, multi-channel marketing campaigns.
• Strong hands-on skills across email marketing, paid media, and SEO.

Aufgaben

• Shape and execute marketing strategy for a new company building model.
• Own all marketing channels including email, social, and paid campaigns.
• Build reporting frameworks to measure performance and ROI.

Kenntnisse

Email marketing

Paid media

SEO

Analytics

Copywriting

Jobbeschreibung

Responsibilities

Factory Berlinis entering a new chapter: building and scaling companies, attracting top talent, and shaping a new generation of legends. We are looking for a hands‑onMarketing Lead (m/w/d)who can own strategy and execution across all channels, while helping define how our new model shows up in the world. These exciting topics are waiting for you:

Strategy:

• Shape and execute FactoryBerlin’smarketingstrategy for our shift into aneocompany builderand supporter of artists from all backgrounds.
• Own the annual marketing plan, channel mix, and budget allocation.
• Act as the operational bridge between marketing andother teams.

Brand Development:

• Strengthenand evolve FactoryBerlin’s brand presence across all touchpoints:website, social, paid, email, PR, events,OOH and more.
• Ensure brand consistency and quality across all content, copy, and creative output.
• Co‑develop campaigns thatstrengthen Factory’s Berlin’s new brand positioning.

Campaigns & Channels:

• Own all marketing channelsincluding:email marketing, CRM flows, paid campaigns, social, website, search, and offline activations.
• Plan and run multi‑channel campaigns fortalent acquisition, events, and thought leadership.
• Lead event marketing for high‑profile productions (e.g., summits, panels, creative experiences), ensuring strong attendance, visibility, and post‑event momentum.

SEO, Content & Website:

• Oversee website content, ensuring clear positioning, conversion‑focused UX, and strong on‑page SEO.
• Conduct regular audits,prioritizingorganic traffic growth.
• Identifycontent opportunities based on search demand, market trends, and competitor insights.

Paid Media:

• Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, and emerging channels.
• Own targeting, bidding, creative testing, landing pages, and budgetoptimisation.
• Report on ROI and continuously refine the paid strategy to reach founders, creatives, and talent.

Analytics, Reporting & Tracking:

• Build reporting frameworks to measure funnel performance, campaign ROI, and event impact.
• Translate data into action:identifyingopportunities,optimisingspend, andinforming leadership decisions.

Partnerships & Cross‑Functional Work:

• Serve as the main marketing counterpart for key partnerships and venture collaborations.
• Develop co‑marketing activations with partners, founders, and creators.
• Support venture teams with strategic insights, positioning, and go‑to‑market guidance when required.

Qualifications

• 6–8+ years in marketing with experience in high‑growth environments (startup, agency, tech, creative, or venture).
• Proven ability to run integrated, multi‑channel marketing campaigns.
• Strong hands‑on skills across email marketing, paid media, SEO, analytics, and copywriting.
• Experience building or elevating brands, ideally in tech, creativity, or innovation.
• Confidence moving between strategy and execution from writing copy topresenting toleadership.
• Data‑driven mindset paired with strong creative instinct.
• Comfort in fast‑moving, builder‑style environments.

Your reward

• A seat at the table during a pivotal moment in Factory’s evolution.
• Access to a creative, dynamic workspace.
• Opportunity to co‑create an institution for talents with global ambition.
• Inclusive, collaborative team culture with room for experimentation.
• Flexible work options with home office and mobile working days.
• Permanent employment contract with 28 days of holiday.
• A MacBook and iPhone for work.
• Free Factory membership and full access to our community.
• Monthly internet and travel allowance and free beverages.