Marketing Data Analyst - Actives

HelloFresh; Berlin; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading food delivery service in Berlin is hiring a Marketing Data Analyst. In this role, you will shape data-driven marketing strategies focused on customer engagement across multiple markets. Ideal candidates have 3+ years in Customer Analytics and possess strong SQL, Tableau, and teamwork skills. The position involves supporting marketing functions, building reporting tools, and improving analytical processes in a collaborative environment.

Qualifikationen

• 3+ years of experience in Customer Analytics or Marketing Analytics.
• Solid understanding of Customer Engagement and Retention metrics.
• Strong technical skills in SQL and Spreadsheets.

Aufgaben

• Support the Global Actives Engagement Marketing function with data insights.
• Build and evolve reporting and visualization assets.
• Measure and monitor Global Actives Engagement performance.
• Contribute to analytical projects with various stakeholders.
• Advocate for scalable and standardized analytical processes.

Kenntnisse

Customer Engagement metrics

Teamworking skills

Analytical mindset

Communication skills in English

Tools

SQL

Tableau

Python

Jobbeschreibung

The role

As a Marketing Data Analyst – Actives in Global Marketing Analytics, you will contribute to shaping data-driven Marketing strategies focused on the existing HelloFresh customer base across 30+ markets on 3 continents. Based in our Berlin Headquarters, you’ll partner closely with the Global Actives Engagement Marketing function to drive customer engagement, retention, and overall business performance.

What you’ll do

• Support the Global Actives Engagement Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making
• Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight
• Measure, benchmark, and monitor Global Actives Engagement performance, identifying trends and opportunities to improve key customer and business KPIs
• Contribute to analytical projects in collaboration with Marketing as well as Product and Tech stakeholders, helping to drive alignment and clarity across teams
• Improve analytical processes by advocating for scalable, automated, and standardized solutions
• Participate actively in the Global Marketing Analytics community, sharing knowledge and supporting team-wide best practices

What you’ll bring

• A motivated, collaborative mindset with strong team-working skills and enthusiasm for solving business problems with data
• 3+ years of experience in Customer Analytics, Marketing Analytics, or a related quantitative field—ideally in a fast-paced B2C or subscription business
• A solid understanding of Customer Engagement / Retention metrics and how they contribute to overall business performance
• A structured, results-oriented approach with the ability to break down broad questions into clear analytical steps
• Solid technical skills, including:
  • SQL and Spreadsheets (required)
  • Tableau or a similar visualisation tool (e.g. Looker, PowerBI)
  • Python (a plus)
• Strong communication skills in English, with the ability to present findings clearly to non-technical audiences
• Reliable ownership of your work, with growing confidence in stakeholder interactions and cross-functional collaboration