Lead PPC Specialist (Paid Social)

Madfish; Deutschland; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A dynamic technology firm in Germany seeks an experienced Lead PPC Specialist to drive Paid Social performance across multiple AI-powered consumer products. You'll build strategies, manage sizeable budgets, and lead a team while ensuring scalable and profitable channel operations. The ideal candidate has over 3 years of experience in Paid Social with proven success in data-driven environments. The role offers remote work flexibility, competitive compensation, and opportunities for professional growth.

Leistungen

Competitive compensation package

Flexible schedule

Additional medical insurance

Qualifikationen

• 3+ years of experience in Paid Social managing large budgets.
• Proven track record in scaling profitable acquisition campaigns.
• Strong grasp of key performance metrics and unit economics.

Aufgaben

• Develop and own a Paid Social strategy aligned with KPIs.
• Turn Social into a profitable channel from tests to reporting.
• Lead structured testing frameworks for optimization.

Kenntnisse

Paid Social management

Data analysis skills

Cross-functional collaboration

Team leadership

Creative analytics

Tools

CAPI/S2S

BI dashboards

SQL

Jobbeschreibung

A-Players is looking for an experienced Lead PPC Specialist to drive and scale our Paid Social performance (Meta, TikTok) across multiple AI-powered B2C SaaS products.

You’ll work across multiple AI-powered consumer products (chat & content tools, creative utilities, and subscription apps). You’ll join a fast-moving, data-driven environment where performance, creativity, and automation meet - and where your decisions directly shape how millions of users discover our products.

This is a high-impact role where you’ll build the strategy, structure, and team for one of the company’s key growth engines - transforming Paid Social into a predictable, profitable, and data-driven channel.

If you’re ready to build one of the strongest Paid Social systems in the AI-driven SaaS space - let’s talk!

Responsibilities

• Build and own a unified Paid Social strategy (Meta, TikTok) aligned with business KPIs (CPA, ROAS, pROI, LTV)
• Turn Social into a profitable and scalable channel - from test pipelines to automation and reporting
• Lead the development of a structured testing framework for creatives, audiences, and hypotheses
• Collaborate cross-functionally with Creative Hub, Analytics, and Growth teams to optimize post-click performance, improve Win Rate, and accelerate learning loops
• Develop automation and tracking systems (CAPI/S2S, dashboards, alerts, BI tools) to improve speed and transparency
• Continuously explore new formats, geos, and tools to push channel efficiency and innovation
• Mentor and grow a team of Media Buyers - define standards, processes, and performance frameworks.

What we look for

• 3+ years of hands-on experience in Paid Social (Meta, TikTok) managing budgets of $200K+/month
• Proven record of scaling acquisition profitably in data-driven environments (CPA, ROAS, pROI)
• Deep understanding of auction mechanics, learning phase, bid strategies, and signal quality optimization
• Strong grasp of key performance metrics (CPM, CTR, CVR, CPA, ROAS, Win Rate) and unit economics (cohort, post-click, LTV)
• Experience building channel roadmaps, forecasting, and managing spend allocation across products and geos
• Familiarity with creative analytics - ability to test hypotheses, analyze patterns, and collaborate with creative producers on storytelling and performance insights
• Skilled in automation and tracking systems (CAPI/S2S, BI dashboards, auto-rules, API-based optimization, ML-driven tools)
• Experience working cross-functionally with Creative, Growth, and Analytics teams in data-driven environments
• Proven leadership experience - hiring, mentoring, and building structured, high-performing Media Buying teams.

Nice to have

• Cross-channel knowledge (Google Ads, YouTube, Telegram, Snap, Reddit) and understanding of full-funnel attribution
• Experience with AI-based creative tools and predictive scoring systems (e.g. Runway, CreativeX, Midjourney)
• Background in subscription or mobile-app products, iOS/ATT environments, and CRO (landing/offers optimization)
• Skills in SQL, Looker, or Python for advanced analytics and automation
• Participation in R&D or internal growth projects involving ML, content testing, or process automation.

We offer

• Exciting challenges and growth prospects together with an international company
• High decision-making speed and diverse projects
• Flexibility in approaches, no processes for the sake of processes
• Effective and friendly communication at any level
• Highly competitive compensation package that recognizes your expertise and experience
• Flexible schedule, opportunity to work in a stylish and comfortable office or remotely
• Respect for work-life balance (holidays, sick days - of course)
• Bright corporate events and gifts for employees
• Additional medical insurance
• Compensation for specialized training and conference attendance.