Key Account Manager (m/f/d)

RIGOL Technologies EU GmbH; München; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Uncapped bonuses

Quarterly payouts

Impact on growth

Ownership & autonomy

International environment

Product training

Collaborative team

Job summary

RIGOL Technologies EU GmbH in Munich area seeks a Key Account Manager to develop strategic relationships, identify new opportunities, and drive sustainable sales growth across Europe. You will translate technical needs into compelling product proposals with engineering support and manage key accounts from qualification to closing.

The role demands fluent German and English, a background in electronic test & measurement or related tech, and strong communication and negotiation skills.

Qualifications

• Experience in key account management within a B2B environment.
• Background in electronic test and measurement, electronics, electrical engineering, or related tech.
• Degree in electrical engineering, business, or related discipline—or equivalent practical experience.
• Track record of developing strategic customer relationships and achieving sales targets.
• Ability to translate technical requirements into product proposals with technical specialists.
• Strong communication, presentation, and negotiation skills with stakeholders.
• Structured, proactive approach to account planning, pipeline management, and sales forecasting.
• Experience using CRM systems and sales reporting tools.
• Very good German and English skills; other languages are a plus.
• Willingness to travel within Germany and Europe.

Responsibilities

• Develop strategic accounts: build and maintain long-term relationships with key customers and understand their priorities.
• Drive sales growth: identify opportunities within existing accounts and acquire new customers.
• Create account plans: define objectives and map stakeholders for revenue growth.
• Manage the sales cycle: lead opportunities from qualification to proposal, negotiation and closing.
• Coordinate technical support: arrange demonstrations and discussions with engineers.
• Negotiate commercial agreements: prepare quotations and terms per guidelines.
• Collaborate with channel partners: coordinate activities with distributors and internal teams.
• Maintain pipeline visibility: keep CRM updated and provide forecasts.
• Share market insights: monitor needs, trends, and competitors.
• Support customer satisfaction: coordinate with logistics and support teams.

Skills

Key account management

Technical sales

B2B environment

Test & measurement

Requirements translation

Communication skills

Account planning

CRM systems

Languages: German/English

Travel readiness

Education

Electrical engineering degree

Business degree

Equivalent practical experience

Tools

CRM systems

Sales reporting tools

Job description

RIGOL Technologies develops electronic test and measurement instruments that help engineers, researchers, and educators bring ideas to life. Our portfolio includes digital oscilloscopes, spectrum analyzers, signal generators, power supplies, and more.

To strengthen our European sales team, RIGOL Technologies EU GmbH is looking for a Key Account Manager based in the Munich area. In this role, you will develop strategic customer relationships, identify new business opportunities, and drive sustainable sales growth.

What We Offer

• Uncapped performance-based bonuses, paid quarterly: Benefit from quarterly bonus payouts with no cap on your bonus earning potential.
• An opportunity to make an impact: Help develop our key account business and contribute directly to our European growth.
• Ownership and autonomy: Take responsibility for strategic accounts and shape your account development approach.
• An international environment: Collaborate with colleagues, customers, and partners across Europe and beyond.
• Innovative products: Work with a broad portfolio of electronic test and measurement solutions.
• Professional development: Strengthen your technical and commercial expertise through product training and cross-functional collaboration.
• A collaborative team: Work closely with sales, application engineering, marketing, and customer support.

Your Qualifications

• Experience in key account management, technical sales, or business development within a B2B environment.
• A background in electronic test and measurement, electronics, electrical engineering, or a related technology sector.
• A degree in electrical engineering, business, or a related discipline—or equivalent practical experience.
• A track record of developing strategic customer relationships and achieving sales targets.
• The ability to understand technical requirements and translate them into relevant product proposals together with technical specialists.
• Strong communication, presentation, and negotiation skills, with confidence engaging engineering, procurement, and management stakeholders.
• A structured, proactive approach to account planning, pipeline management, and sales forecasting.
• Experience using CRM systems and sales reporting tools.
• Very good German and English skills, both written and spoken; additional European languages are an advantage.
• Willingness to travel within Germany and other European markets for customer meetings and industry events.

Your Responsibilities

• Develop strategic accounts: Build and maintain long-term relationships with key customers, understanding their business priorities, technical needs, and purchasing processes.
• Drive sales growth: Identify opportunities within existing accounts and acquire new customers in assigned markets or industries.
• Create account plans: Define objectives, map stakeholders, and develop actionable plans to expand customer relationships and increase revenue.
• Manage the sales cycle: Lead opportunities from initial qualification and needs analysis through proposal preparation, negotiation, and closing.
• Coordinate technical support: Work with application engineers and product specialists to arrange demonstrations, evaluations, and technical discussions.
• Negotiate commercial agreements: Prepare quotations and negotiate pricing, terms, and framework agreements in line with company guidelines.
• Collaborate with channel partners: Coordinate account activities with distributors and internal sales teams where relevant.
• Maintain pipeline visibility: Keep CRM records accurate and provide regular sales forecasts and account updates.
• Share market insights: Monitor customer needs, industry trends, and competitor activity to identify opportunities and inform internal teams.
• Support customer satisfaction: Coordinate with order processing, logistics, and technical support to help resolve issues and maintain a reliable customer experience.