Junior Marketing Manager – Social First (6 month fixed-term contract)

Match Group; Berlin; Hybrid; EUR 40.000 - 55.000; Teilzeit

Zusammenfassung

A global tech company in Berlin is looking for a Marketing Specialist to join Tinder’s DACH team. In this hybrid role, you will plan social-first campaigns targeting Gen Z, collaborating with creators and managing projects from ideation to execution. The ideal candidate will have marketing experience and a strong grasp of German youth culture. Passion for culture and tech is essential. Join us for 6 months of impactful work.

Qualifikationen

• Native-level German and fluent English are essential.
• Deep understanding of German youth culture and trends.
• Proven marketing experience in social-focused roles.

Aufgaben

• Plan and execute social-first campaigns.
• Drive creative development and collaboration.
• Monitor performance and optimize content.

Kenntnisse

Native-level German

Fluent English

Understanding of German youth culture

Proven marketing experience

Experience working with influencers

Tools

GSuite

Asana

Excel

Jobbeschreibung

Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”"

Our Values

One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role

You’ll join Tinder’s DACH Marketing team during an exciting phase of creative reinvention and cultural experimentation. This role is social-first and Gen Z-focused, with a clear mission: to shape how Tinder shows up in culture through content, creators, and bold ideas. You’ll contribute across organic and paid channels, support campaign execution, and help bring our brand voice to life in real-time moments. Expect fast-paced collaboration, international context, and lots of ownership from day one.

Please note that this role is a 6-month fixed-term contract

Where you’ll work:

This is a hybrid role and requires in-office collaboration three days per week. This position is located in Berlin.

In this role, you will:

• Plan and execute social-first campaigns across organic and paid channels, from TikTok to Instagram to whatever’s next
• Drive creative development, working closely with internal stakeholders, influencers, and external agencies
• Collaborate with global teams to localize Tinder’s voice for the DACH Gen Z community
• Own project management from ideation to reporting, timelines, asset coordination, creative briefings
• Monitor performance and optimize content based on KPIs and insights
• Track and share competitor Analysis on regular basis
• Identify emerging trends, platforms, creators, and moments, and turn them into Tinder opportunities
• Be the primary point of contact for our Social Agency when it comes to Always on and community management alignment
• Contribute to cultural insights and user research, fueling relevance and resonance
• Report directly to the Sr Director Marketing DACH and collaborate across Product, PR, Business Development, and Creative

You’ll need:

• To speak native-level German and fluent English, effortlessly, across channels
• A deep understanding of German youth culture, trends, and what really moves Gen Z
• Proven marketing experience, ideally in a brand or agency where social is the heartbeat
• Experience working with creators or influencers, from scouting to briefing to performance tracking
• Familiarity with paid social campaign structures and boosting mechanics
• An instinct for what’s next: you live and breathe trends, memes, and moments
• Confidence using tools like GSuite, Asana, and Excel to stay organized and move fast
• The ability to juggle projects, deadlines, and details like a pro
• A sharp creative mind with the discipline to deliver
• Real passion for culture, tech, and inclusive narratives that matter
• Availability to jump in ASAP, and commit for 6 months of hands-on impact

Nice to have:

• A personal presence or fluency on TikTok, Instagram Reels, or emerging platforms
• Experience localizing a global brand for a DACH audience
• Basic editing or design skills (e.g. Canva, CapCut, Adobe Express, Figma)
• Previous experience in Gen Z–focused industries (e.g. fashion, music, lifestyle, tech, entertainment)
• Comfort with performance data & turning insights into action
• Understanding of social-safe legal & brand safety frameworks (especially in Germany)
• Experience working in or with cross-functional, international teams
• An opinionated POV on what’s working (and what’s tired) in brand marketing for Gen Z

Commitment to Inclusion

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

#Tinder