Junior Marketing Analyst (f/m/d) - fixed term of 18 months

GMX, WEB.DE & mail.com; Karlsruhe; Hybride; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Home office options

Flexible working hours

30 days vacation

Health benefits

Job bike subsidy

Training & development opportunities

Résumé du poste

GMX, WEB.DE & mail.com is seeking a data-driven marketing analytics professional to turn customer insights into impactful initiatives across Mail, Cloud, and Webhosting. You will partner with Marketing, CRM, Product Management, and Analytics to enhance engagement, retention, and marketing effectiveness.

You will analyze campaigns using SQL/Tableau, translate business needs into scalable data solutions, and collaborate with stakeholders to optimize segmentation and personalization.

Qualifications

• Experience with data-driven marketing, CRM, or analytics projects.
• Ability to translate business needs into data-backed insights and actions.
• Comfort working across marketing, product, and technical teams.

Responsabilités

• Analyze campaign and customer data to derive actionable insights.
• Translate requirements into scalable data solutions for profiling and personalization.
• Shape data-driven marketing use cases with stakeholders across teams.
• Collaborate on segmentation, campaign optimization, and decision-making.
• Support annual planning and monthly forecasting with transparency on priorities.

Connaissances

SQL

Tableau

Python

BI tools

Description du poste

Turn customer insights into meaningful marketing decisions.

Data is at the heart of exceptional customer experiences. Join our Smart Marketing team and help shape data-driven marketing across products such as Mail, Cloud, and Webhosting. Working closely with colleagues from Marketing, CRM, Product Management, and Analytics, you will transform customer insights into impactful initiatives and contribute to improving customer engagement, retention, and marketing effectiveness.

• You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and help continuously improve marketing performance.
• You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.
• You work with business stakeholders to assess and shape data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization), balancing customer needs, business objectives, and technical feasibility.
• You collaborate with stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.
• You support the annual planning and monthly forecasting processes for our division, working together with Controlling and other stakeholders to ensure transparency and alignment on priorities and targets.

Your Profile

Bring curiosity, analytical thinking, and a passion for data-driven marketing.

Whether through your studies, internships, working student positions, or first professional experience, you have gained exposure to data, analytics, CRM, or marketing topics and are excited to further develop your skills in a collaborative and business-oriented environment.

• You have gained initial experience in data-driven marketing, CRM, analytics, or related projects through internships, university projects, working student positions, or professional roles.
• You are comfortable working with data and tools such as SQL, Tableau, BI tools, Python, or similar technologies and are interested in understanding how data flows across systems.
• You can structure and communicate ideas, requirements, and analytical findings in a clear and understandable way.
• You enjoy collaborating with different stakeholders and working across business, marketing, and technical teams.
• You bring a proactive mindset, strong analytical thinking, and a genuine interest in turning data and insights into meaningful recommendations and improvements.

Lived corporate culture

Flat hierarchies, a culture of respect and appreciation, signatories of the Diversity Charter, open communication, and no dress code

Wide range of further training

Internal and external training opportunities, LinkedIn Learning, language courses, talent development programs, conferences, and mentoring

Active health care

Wellpass, health days, family & care support services, discounts at fitness centers, mental health first responder, fresh fruit and drinks for free

Mobility

Subsidy for job bike leasing and the job ticket

Flexible working models

Home office options, flexible working hours, and 30 days of vacation with the option for additional unpaid leave

Financial benefits

Corporate benefits, company pension scheme, capital-forming benefits, occupational disability insurance, and various partner discounts

Events

Summer and winter parties, sports tournaments, and team events