Marketing Analytics Consultant (f/m/d) - fixed term of 18 months

GMX, WEB.DE & mail.com; Karlsruhe; Hybride; EUR 50 000 - 75 000; Plein temps

Avantages offerts par ce poste

Health & Wellbeing programs

Job bike subsidy

Job ticket

Home office options

Flexible working hours

30 days vacation

Company pension scheme

Professional training & conferences

Employee discounts

Résumé du poste

GMX, WEB.DE & mail.com is seeking a data-driven marketing professional to shape how customer insights translate into scalable campaigns across Mail, Cloud, and Webhosting. You will partner with Marketing, CRM, Product Management, and Analytics to improve engagement, retention, and commercial performance.

In this role you’ll translate business needs into actionable data-powered solutions, collaborate with stakeholders across Sales, CRM, and Product Management, and contribute to budgeting and

Qualifications

• Experience in data-driven marketing, CRM, analytics, or related projects.
• Strong analytical thinking and ability to translate data into actionable insights.
• Comfort with data tools and communicating requirements to diverse stakeholders.
• Ability to collaborate acrossMarketing, CRM, and Analytics to align business, marketing, and technical perspectives.

Responsabilités

• Act as a trusted partner for business stakeholders, shaping data-driven marketing use cases and measuring business impact.
• Translate requirements into scalable marketing solutions within customer profile, CRM, and personalization landscape.

Connaissances

SQL

Tableau

Python

BI platforms

Description du poste

Turn customer data into business impact.

Join our Smart Marketing team and shape how data-driven marketing is executed across products such as Mail, Cloud, and Webhosting. Working at the intersection of Marketing, CRM, Product Management, and Analytics, you will drive impactful initiatives, translate customer insights and business requirements into scalable marketing solutions, and influence decisions that improve customer engagement, retention, and commercial performance.

• You act as a trusted partner for business stakeholders, assessing, challenging, and shaping data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization) while balancing customer value, technical feasibility, and measurable business impact.
• You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.
• You consult stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.
• You drive annual budget planning and monthly forecasting processes for our division, ensuring alignment between business priorities, financial targets, and investment decisions in close collaboration with Controlling and key stakeholders.
• You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and continuously improve marketing performance.

Your Profile

Bring data, marketing, and business thinking together.

In this role, you will work on business-critical topics at the intersection of Marketing, CRM, and Analytics. You combine analytical thinking with a strong interest in customer-centric marketing and are motivated to turn data into decisions, initiatives, and measurable business results.

• You have already worked on data-driven marketing, CRM, analytics, or related business projects, either through professional experience, internships, working student roles, or university projects.
• You are comfortable working with data and tools such as SQL, Tableau, BI platforms, or Python and understand how data flows across systems.
• You can structure, translate, and communicate complex requirements into clear concepts, use cases, and recommendations for different stakeholders.
• You enjoy collaborating across functions and aligning business, marketing, and technical perspectives to achieve common goals.
• You bring strong analytical thinking, curiosity, and a proactive mindset, enabling you to identify opportunities and translate insights into measurable improvements.

Lived corporate culture: Flat hierarchies, a culture of respect and appreciation, signatories of the Diversity Charter, open communication, and no dress code

Wide range of further training: Internal and external training opportunities, LinkedIn Learning, language courses, talent development programs, conferences, and mentoring

Active health care: Wellpass, health days, family & care support services, discounts at fitness centers, mental health first responder, fresh fruit, and drinks for free

Mobility: Subsidy for job bike leasing and the job ticket

Flexible working models: Home office options, flexible working hours, and 30 days of vacation with the option for additional unpaid leave

Financial benefits: Corporate benefits, company pension scheme, capital-forming benefits, occupational disability insurance, and various partner discounts

Events: Summer and winter parties, sports tournaments, and team events