Marketing Analytics Consultant (f/m/d) - fixed term of 18 months

GMX, WEB.DE & mail.com; München; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Wellness & health benefits

Job bike subsidy

Job ticket

30 days vacation

Home office options

Flexible working hours

Language courses

Job summary

GMX, WEB.DE & mail.com is seeking a data-driven marketer to shape marketing analytics across Mail, Cloud, and Webhosting products. You will partner with stakeholders to translate business needs into scalable CRM and personalization solutions, driving customer engagement and business impact.

The role emphasizes collaboration with Sales, CRM, and Product Management, leveraging SQL, Tableau, and Python to improve marketing performance and forecast financial outcomes.

Qualifications

• Experience in data-driven marketing, CRM, analytics or related projects.
• Ability to translate complex requirements into clear concepts and use cases.
• Strong collaboration across business, marketing, and technical teams.
• Comfort with data and tools such as SQL, Tableau, BI platforms, or Python.

Responsibilities

• Act as a trusted partner for business stakeholders to define data-driven marketing use cases.
• Translate requirements into scalable marketing solutions for audience targeting and personalization.
• Consult across Sales, CRM, and Product Management on segmentation and optimization.
• Drive annual budget planning and monthly forecasting in collaboration with Controlling.
• Analyze campaign and customer data to derive actionable insights and improve performance.

Skills

Analytical thinking

Stakeholder management

Cross-functional collaboration

Communication

Tools

SQL

Tableau

Python

Job description

Turn customer data into business impact.

Join our Smart Marketing team and shape how data-driven marketing is executed across products such as Mail, Cloud, and Webhosting. Working at the intersection of Marketing, CRM, Product Management, and Analytics, you will drive impactful initiatives, translate customer insights and business requirements into scalable marketing solutions, and influence decisions that improve customer engagement, retention, and commercial performance.

• You act as a trusted partner for business stakeholders, assessing, challenging, and shaping data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization) while balancing customer value, technical feasibility, and measurable business impact.
• You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.
• You consult stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.
• You drive annual budget planning and monthly forecasting processes for our division, ensuring alignment between business priorities, financial targets, and investment decisions in close collaboration with Controlling and key stakeholders.
• You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and continuously improve marketing performance.

Your Profile

Bring data, marketing, and business thinking together.

In this role, you will work on business-critical topics at the intersection of Marketing, CRM, and Analytics. You combine analytical thinking with a strong interest in customer-centric marketing and are motivated to turn data into decisions, initiatives, and measurable business results.

• You have already worked on data-driven marketing, CRM, analytics, or related business projects, either through professional experience, internships, working student roles, or university projects.
• You are comfortable working with data and tools such as SQL, Tableau, BI platforms, or Python and understand how data flows across systems.
• You can structure, translate, and communicate complex requirements into clear concepts, use cases, and recommendations for different stakeholders.
• You enjoy collaborating across functions and aligning business, marketing, and technical perspectives to achieve common goals.
• You bring strong analytical thinking, curiosity, and a proactive mindset, enabling you to identify opportunities and translate insights into measurable improvements.

Lived corporate culture: Flat hierarchies, a culture of respect and appreciation, signatories of the Diversity Charter, open communication, and no dress code

Wide range of further training: Internal and external training opportunities, LinkedIn Learning, language courses, talent development programs, conferences, and mentoring

Active health care: Wellpass, health days, family & care support services, discounts at fitness centers, mental health first responder, fresh fruit, and drinks for free

Mobility: Subsidy for job bike leasing and the job ticket

Flexible working models: Home office options, flexible working hours, and 30 days of vacation with the option for additional unpaid leave

Financial benefits: Corporate benefits, company pension scheme, capital-forming benefits, occupational disability insurance, and various partner discounts

Events: Summer and winter parties, sports tournaments, and team events