Senior Marketing & Business Analyst - E-Commerce (m/f/d)

Eventim; Hamburg; Presencial; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid vacation

Workation in EU

Flexible hours

Sofa Concerts events

Ticket discounts

Descripción de la vacante

EVENTIM is seeking an experienced Marketing Analytics professional to design dashboards, define KPIs, and drive data-led decisions across marketing and e-commerce. You will collaborate with MarTech, BI, Product and Controlling to improve marketing effectiveness, profitability and growth.

The role involves implementing tracking, conducting marketing mix modelling, and leading cross-functional data projects to deliver actionable insights and measurable impact.

Formación

• Several years of relevant experience in marketing or business analytics, ideally within fast-moving e-commerce companies.
• Strong commercial understanding of e-commerce, including revenue drivers, marketing costs and profitability.
• Practical understanding of digital marketing channels and their role in customer acquisition and retention.
• Strong knowledge of Marketing Mix Modelling and attribution with practical experience.
• Experience independently driving larger analytical or data projects with stakeholders.
• Structured and analytical approach with numerical judgement.

Responsabilidades

• Design dashboards and reports; define meaningful KPIs with related departments.
• Identify missing information and collaborate with MarTech & Data teams to address needs.
• Support Marketing managers in developing business cases, forecasts and plans.
• Assess deviations between planned and actual performance and explain reasons.
• Analyze sales, revenue, profitability and customer behaviour across markets and channels.
• Explain performance drivers and recommend actions to optimize marketing investment and conversions.
• Collaborate with BI and technical teams on marketing tracking requirements and data quality.
• Develop Marketing Mix Modelling and attribution to guide investment decisions.
• Take analytical ownership of cross-functional data projects from requirements to validation.
• Communicate findings clearly to stakeholders and advise on decisions.

Conocimientos

Marketing analytics

Commercial understanding of e-commerce

Digital marketing channels

Marketing Mix Modelling

Attribution

Independent data projects

Structured analytical approach

Experimentation & A/B testing

Communication & stakeholder management

Self-driven & ownership

English proficiency

Herramientas

Excel

SQL

Python

R

Descripción del empleo

Provide E-commerce departments with relevant data, clear analysis and actionable recommendations. Independently drive analytical initiatives and support data-driven decision-making to improve marketing effectiveness, business performance and profitable growth.

What to expect:

• Reporting: Design dashboards and reports; define meaningful KPIs in close coordination with specialist departments. Identify missing information and work with our MarTech & Data teams to address these needs.
• Business planning: Support Marketing managers in developing business cases, forecasts and business plans. Assess and challenge commercial assumptions and explain deviations between planned and actual performance.
• Business and marketing analysis: Independently analyse sales, revenue, profitability and customer behaviour across markets and marketing channels. Explain performance drivers and recommend actions to improve marketing investment, conversion and repeat purchasing.
• Marketing tracking: Adapt tracking requirements to business needs in collaboration with Business Intelligence and technical teams. Assess data quality and limitations when interpreting results.
• Attribution and Marketing Mix Modelling: Further develop the assessment of marketing channels' contribution to business results, using attribution and Marketing Mix Modelling. Evaluate measurement approaches and translate findings into investment recommendations, accounting for changing data availability and the interaction between channels.
• Data projects: Take analytical ownership of larger, cross-functional data projects, from defining business requirements to validating results, in collaboration with MarTech, Business Intelligence and technical teams.
• Collaboration and stakeholder management: Work closely with E-commerce, EVENTIM Business Intelligence, Product and Controlling. Represent Marketing Intelligence to international EVENTIM companies and partners, communicate findings clearly and advise stakeholders on decisions.
• Data-driven decision-making: Proactively identify business opportunities, challenge assumptions constructively and help stakeholders turn insights into actions and evaluate their impact.
• Further development: Extend the analytics service in response to business needs and relevant developments, including onsite & app analysis, customer journey analysis and A/B testing.

What you'll need:

• Several years of relevant experience in marketing or business analytics, ideally within fast-moving e-commerce companies.
• Strong commercial understanding of e-commerce, including revenue drivers, marketing costs and profitability.
• Practical understanding of digital marketing channels, including search, social, display, affiliates and CRM, and their role in customer acquisition and retention.
• Strong knowledge of Marketing Mix Modelling and attribution, with practical experience applying or evaluating these approaches to assess marketing effectiveness.
• Experience independently driving larger analytical or data projects in collaboration with business and technical stakeholders.
• A structured and analytical approach, with strong numerical judgement and the ability to derive practical recommendations from complex business questions.
• Proficiency in analytical and reporting tools, particularly Excel and SQL; experience with Python or R is an advantage.
• Good understanding of tracking data and data sources, with the ability to assess data quality and determine whether conclusions are sufficiently supported.
• Very good communication and stakeholder management skills, with the confidence to explain findings, challenge assumptions and advise senior stakeholders.
• A self-driven, accurate and pragmatic way of working, with a strong sense of ownership and the ability to prioritise based on business relevance.
• Strong interest in current developments in marketing, e-commerce and analytics.
• Professional working proficiency in English; fluency in German is a strong advantage.

Benefits

• 30 days of paid vacation plus the option of up to 15 days of unpaid leave
• 25 days of workation within the EU
• Flexible working hours
• Sofa Concerts and employee events
• Discounts on ticket purchases & opportunities for clearing assignments
• Corporate benefits and discounts at KESS
• Central location & subsidy for a Job Ticket or Germany Ticket
• Bike leasing
• Mental health program & company pension scheme
• "GoFluent" language learning platform as well as Lunch & Learn sessions

We value diversity and treat all applications equally - regardless of gender, background, age, religion, disability, or sexual orientation. Different perspectives enrich our team and make EVENTIM stronger.