Marketing Analytics Consultant (f/m/d) - fixed term of one year

Mail & Media GmbH.; Karlsruhe; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Flat hierarchies

Diversity Charter

Health care initiatives

Job bike subsidy

Home office options

30 vacation days

Company pension scheme

Capital-forming benefits

Corporate events

Zusammenfassung

Mail & Media GmbH is seeking a data-driven marketer to turn customer data into business impact. You will work at the intersection of Marketing, CRM, Analytics, and Product Management to drive impactful initiatives and translate insights into scalable marketing solutions across Mail, Cloud, and Webhosting.

You will collaborate with stakeholders to optimize segmentation, forecasting, and campaign execution, using SQL, Tableau, and BI tools to improve customer engagement and commercial performance.

Qualifikationen

• Experience in data-driven marketing, CRM analytics, or related business projects.
• Ability to translate business requirements into scalable marketing solutions.
• Strong analytical thinking and proactive mindset.

Aufgaben

• Turn customer data into business impact across campaigns and products.
• Collaborate with Sales, CRM, and Product Management on segmentation strategies.
• Drive budgeting and forecasting processes for the division.
• Analyze campaign and customer data to derive actionable insights and improve marketing performance.
• Support audience targeting, personalization, and campaign execution.

Kenntnisse

SQL

Tableau

Python

Tools

BI platforms

Jobbeschreibung

Your tasks

Turn customer data into business impact.

Join our Smart Marketing team and shape how data-driven marketing is executed across products such as Mail, Cloud, and Webhosting. Working at the intersection of Marketing, CRM, Product Management, and Analytics, you will drive impactful initiatives, translate customer insights and business requirements into scalable marketing solutions, and influence decisions that improve customer engagement, retention, and commercial performance.

• You act as a trusted partner for business stakeholders, assessing, challenging, and shaping data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization) while balancing customer value, technical feasibility, and measurable business impact.


• You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.


• You consult stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.


• You drive annual budget planning and monthly forecasting processes for our division, ensuring alignment between business priorities, financial targets, and investment decisions in close collaboration with Controlling and key stakeholders.


• You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and continuously improve marketing performance.

Your profile

Bring data, marketing, and business thinking together.

In this role, you will work on business-critical topics at the intersection of Marketing, CRM, and Analytics. You combine analytical thinking with a strong interest in customer-centric marketing and are motivated to turn data into decisions, initiatives, and measurable business results.

• You have already worked on data-driven marketing, CRM, analytics, or related business projects, either through professional experience, internships, working student roles, or university projects.


• You are comfortable working with data and tools such as SQL, Tableau, BI platforms, or Python and understand how data flows across systems.


• You can structure, translate, and communicate complex requirements into clear concepts, use cases, and recommendations for different stakeholders.


• You enjoy collaborating across functions and aligning business, marketing, and technical perspectives to achieve common goals.


• You bring strong analytical thinking, curiosity, and a proactive mindset, enabling you to identify opportunities and translate insights into measurable improvements.

Our benefits in detail

Lived corporate culture: Flat hierarchies, a culture of respect and appreciation, signatories of the Diversity Charter, open communication, and no dress code

Wide range of further training: Internal and external training opportunities, LinkedIn Learning, language courses, talent development programs, conferences, and mentoring

Active health care: Wellpass, health days, family & care support services, discounts at fitness centers, mental health first responder, fresh fruit, and drinks for free

Mobility: Subsidy for job bike leasing and the job ticket

Flexible working models: Home office options, flexible working hours, and 30 days of vacation with the option for additional unpaid leave

Financial benefits: Corporate benefits, company pension scheme, capital-forming benefits, occupational disability insurance, and various partner discounts

Events: Summer and winter parties, sports tournaments, and team events