Junior Marketing Analyst (f/m/d) - fixed term of one year

Mail & Media GmbH.; Karlsruhe; Vor Ort; EUR 52.000 - 76.000; Vollzeit

Benefits dieser Stelle

Flat hierarchies

Diversity Charter

Training opportunities

LinkedIn Learning

Health care program

Job bike subsidy

Job ticket

Home office options

Flexible hours

30 days vacation

Company pension

Disability insurance

Team events

Zusammenfassung

Mail & Media GmbH is seeking a data-driven Marketing Analytics professional to transform customer insights into actionable marketing decisions. You will work with SQL, Tableau, and Python to optimize CRM and personalization across Mail, Cloud, and Webhosting products.

You will collaborate with Marketing, CRM, Product Management, and Analytics to improve customer engagement, retention, and marketing effectiveness, while supporting planning and forecasting processes.

Qualifikationen

• Experience with data-driven marketing, CRM, or analytics projects.
• Ability to translate business requirements into data-driven solutions.
• Strong collaboration with cross-functional teams including Sales, CRM, and Product Management.

Aufgaben

• Analyze campaign and customer data using SQL, Tableau, or similar tools to derive actionable insights.
• Translate business requirements into scalable CRM and personalization solutions across customer profiles and campaigns.
• Collaborate with Sales, CRM and Product Management on segmentation strategies, campaign optimization and data-driven decision-making.
• Support annual planning and monthly forecasting with Controlling and other stakeholders for transparency and alignment.

Kenntnisse

SQL

Tableau

CRM analytics

Python

Tools

BI tools

Jobbeschreibung

Your tasks

Turn customer insights into meaningful marketing decisions.

Data is at the heart of exceptional customer experiences. Join our Smart Marketing team and help shape data-driven marketing across products such as Mail, Cloud, and Webhosting. Working closely with colleagues from Marketing, CRM, Product Management, and Analytics, you will transform customer insights into impactful initiatives and contribute to improving customer engagement, retention, and marketing effectiveness.

• You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and help continuously improve marketing performance.
• You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.
• You work with business stakeholders to assess and shape data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization), balancing customer needs, business objectives, and technical feasibility.
• You collaborate with stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.
• You support the annual planning and monthly forecasting processes for our division, working together with Controlling and other stakeholders to ensure transparency and alignment on priorities and targets.

Your profile

Bring curiosity, analytical thinking, and a passion for data-driven marketing.

Whether through your studies, internships, working student positions, or first professional experience, you have gained exposure to data, analytics, CRM, or marketing topics and are excited to further develop your skills in a collaborative and business-oriented environment.

• You have gained initial experience in data-driven marketing, CRM, analytics, or related projects through internships, university projects, working student positions, or professional roles.
• You are comfortable working with data and tools such as SQL, Tableau, BI tools, Python, or similar technologies and are interested in understanding how data flows across systems.
• You can structure and communicate ideas, requirements, and analytical findings in a clear and understandable way.
• You enjoy collaborating with different stakeholders and working across business, marketing, and technical teams.
• You bring a proactive mindset, strong analytical thinking, and a genuine interest in turning data and insights into meaningful recommendations and improvements.

Our benefits in detail

Lived corporate culture: Flat hierarchies, a culture of respect and appreciation, signatories of the Diversity Charter, open communication, and no dress code

Wide range of further training: Internal and external training opportunities, LinkedIn Learning, language courses, talent development programs, conferences, and mentoring

Active health care: Wellpass, health days, family & care support services, discounts at fitness centers, mental health first responder, fresh fruit and drinks for free

Mobility: Subsidy for job bike leasing and the job ticket

Flexible working models: Home office options, flexible working hours, and 30 days of vacation with the option for additional unpaid leave

Financial benefits: Corporate benefits, company pension scheme, capital-forming benefits, occupational disability insurance, and various partner discounts

Events: Summer and winter parties, sports tournaments, and team events