Junior Marketing Analyst (f/m/d) - fixed term of 18 months

GMX, WEB.DE & mail.com; München; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Wellness program

Home office

Flexible hours

30 days vacation

Job bike

Company pension

Corporate discounts

Team events

Training programs

Job summary

GMX, WEB.DE & mail.com is seeking a data-driven marketer to turn customer insights into impactful initiatives across Mail, Cloud, and Webhosting. You will work with Marketing, CRM, Product Management, and Analytics to improve engagement and retention.

Ideal candidates bring exposure to data, analytics, CRM, or marketing topics, and comfort with SQL, Tableau, BI tools, and Python. A collaborative, proactive mindset is essential for success.

Qualifications

• Gained initial exposure to data, analytics, CRM, or marketing topics via internships or projects.
• Comfortable with data and tools such as SQL, Tableau, BI tools, and Python.
• Able to structure and communicate ideas, requirements, and findings clearly.
• Enjoy collaborating across business, marketing, and technical teams.
• Proactive mindset and genuine interest in turning data into improvements.

Responsibilities

• Analyze campaign and customer data to derive actionable insights and improve marketing performance.
• Translate business requirements into scalable solutions within our CRM and personalization landscape.
• Shape data-driven marketing use cases with stakeholders, balancing needs and feasibility.
• Collaborate with Sales, CRM, and Product Management on segmentation and optimization.
• Support annual planning and monthly forecasting with Controlling and other teams.

Skills

SQL

Tableau

BI tools

Python

Data analytics

Tools

CRM software

Tableau

Python tooling

Job description

Turn customer insights into meaningful marketing decisions.

Data is at the heart of exceptional customer experiences. Join our Smart Marketing team and help shape data-driven marketing across products such as Mail, Cloud, and Webhosting. Working closely with colleagues from Marketing, CRM, Product Management, and Analytics, you will transform customer insights into impactful initiatives and contribute to improving customer engagement, retention, and marketing effectiveness.

• You analyze campaign and customer data (e.g., using SQL, Tableau, or similar tools), derive actionable insights, and help continuously improve marketing performance.
• You translate business requirements into scalable solutions within our customer profile, CRM, and personalization landscape, enabling effective audience targeting, personalization, and campaign execution.
• You work with business stakeholders to assess and shape data-driven marketing use cases (e.g., lifecycle campaigns, cross-channel retention, and personalization), balancing customer needs, business objectives, and technical feasibility.
• You collaborate with stakeholders across Sales, CRM, and Product Management on segmentation strategies, campaign optimization, and data-driven decision-making.
• You support the annual planning and monthly forecasting processes for our division, working together with Controlling and other stakeholders to ensure transparency and alignment on priorities and targets.

Your Profile

Bring curiosity, analytical thinking, and a passion for data-driven marketing.

Whether through your studies, internships, working student positions, or first professional experience, you have gained exposure to data, analytics, CRM, or marketing topics and are excited to further develop your skills in a collaborative and business-oriented environment.

• You have gained initial experience in data-driven marketing, CRM, analytics, or related projects through internships, university projects, working student positions, or professional roles.
• You are comfortable working with data and tools such as SQL, Tableau, BI tools, Python, or similar technologies and are interested in understanding how data flows across systems.
• You can structure and communicate ideas, requirements, and analytical findings in a clear and understandable way.
• You enjoy collaborating with different stakeholders and working across business, marketing, and technical teams.
• You bring a proactive mindset, strong analytical thinking, and a genuine interest in turning data and insights into meaningful recommendations and improvements.

Lived corporate culture: Flat hierarchies, a culture of respect and appreciation, signatories of the Diversity Charter, open communication, and no dress code

Wide range of further training: Internal and external training opportunities, LinkedIn Learning, language courses, talent development programs, conferences, and mentoring

Active health care: Wellpass, health days, family & care support services, discounts at fitness centers, mental health first responder, fresh fruit and drinks for free

Mobility: Subsidy for job bike leasing and the job ticket

Flexible working models: Home office options, flexible working hours, and 30 days of vacation with the option for additional unpaid leave

Financial benefits: Corporate benefits, company pension scheme, capital-forming benefits, occupational disability insurance, and various partner discounts

Events: Summer and winter parties, sports tournaments, and team events