Insights Lead

B Tu; Dortmund; Remote; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Top-market salary + annual bonus

Remote work in EU (or Dortmund office)

30 days paid holiday

€2,000 learning budget per year

Perfume allowance

Laptop and tools you ask for

Company pension contribution

Deutschlandticket (fully paid)

Short decision paths and real owner- c

Job summary

10ML is seeking an analytics leader to own the analytics stack, from event tracking to dashboards. You will build trusted metrics for revenue, margin, CAC, LTV, cohorts and retention, enabling self-serve insights for teams.

You will partner with growth on attribution, forecasting and governance, set data quality standards, and drive data-driven decisions across the company. Location: Dortmund or remote EU.

Qualifications

• Own the analytics stack: event tracking, data models and dashboards.
• Build trusted metrics for revenue, margin, CAC, LTV, cohorts and retention.
• Partner with growth on attribution, incrementality and marketing mix modelling.
• Build demand forecasting for inventory and purchasing with the supply team.

Responsibilities

• Own the analytics stack from tracking to dashboards.
• Create self-serve metrics for revenue, margin, CAC, LTV and cohorts.
• Partner with Growth on attribution, incrementality, and MMM.

Skills

Analytics leadership

Dashboards & metrics

Data modeling

Attribution & MMM

Job description

Which perfumes to stock, which country to open next, which ads deserve more budget: at 10ML these calls are made with numbers. You build the data foundation behind 10ML perfume decants and samples and turn the analysis into clear decisions.

What you will do

• Own the analytics stack: event tracking, the warehouse, data models and dashboards
• Build trusted metrics for revenue, margin, CAC, LTV, cohorts and retention, and make them self-serve
• Partner with growth on attribution, incrementality and marketing mix modelling
• Build demand forecasting for inventory and purchasing with the supply team
• Run deep dives that answer the questions leadership is asking this week
• Set data quality, privacy and governance standards for the whole company

About 10ML

10ML is a European perfume retailer headquartered in Dortmund, Germany. Founded in 2025, 10ML sells original designer and niche perfumes as 3ml, 10ml and 30ml perfume decants and samples. 10ML buys from authorized EU distributors and directly from the brands, and decants every perfume itself. 10ML says it has more than 100,000 customers.

Total annual revenue across all sales channels in 2026 is close to €21 million. 10ML's ARR is more than €10 million.

What 10ML offers

• A salary at the top of the market, plus an annual performance bonus
• Remote work anywhere in the EU (unless the role is on-site), or the Dortmund office if you prefer
• 30 days of paid holiday
• €2,000 personal learning budget per year, plus conferences
• A monthly perfume allowance to explore the 10ML catalogue of perfume decants
• Top-spec laptop and the tools you ask for
• Company pension contribution and, in Dortmund, a fully paid Deutschlandticket
• Short decision paths, real ownership and budgets that match the ambition

10ML offers perfume samples and decants (3 ml, 10 ml, 30 ml) of designer and niche fragrances across Europe.