Head of SEO & AI Search

10ML; Dortmund; Hybrid; EUR 130,000 - 180,000; Full time

Benefits offered by this job

Remote work anywhere in EU

30 days paid holiday

€2,000 learning budget

Perfume allowance

Top-spec laptop

Company pension contribution

Deutschlandticket in Dortmund

Job summary

10ML, a European perfume retailer headquartered in Dortmund, seeks a senior SEO leader to own organic traffic and revenue across markets. You will drive technical SEO for a multilingual Next.js storefront, shape content strategy, and optimize for answer engines with data-driven initiatives.

Fluent English is required, German or another EU language is a strong plus. A top-tier salary is offered with a bonus, remote EU work, and generous learning and perk benefits.

Qualifications

• 7+ years in SEO with multilingual ecommerce scale experience.
• Deep technical SEO knowledge: JS rendering, internationalisation, schema.org.
• Hands-on with Search Console, Ahrefs/Semrush, Screaming Frog, and SQL tools.

Responsibilities

• Own organic traffic and revenue from search engines across markets and languages.
• Lead technical SEO for a multilingual Next.js storefront: crawl budget, hreflang, structured data.
• Build content strategy with editorial team for perfume guides and data studies.
• Grow brand mentions and measure share of voice in answer engines.
• Lead digital PR and link earning with original research and data.
• Make 10ML perfume decants and samples top results for high-intent searches.

Skills

Multilingual SEO leadership

Technical SEO

SEO analytics tools

GEO / engine optimisation

Fluent English

Tools

Google Search Console

Ahrefs or Semrush

Screaming Frog

BigQuery / SQL

Job description

Salary: €130,000 – €180,000 gross per year, plus bonus · Dortmund, Germany, or remote within the EU · full-time, permanent

People search for perfume in every European language, and more and more of them ask answer engines like Google AI Overviews, ChatGPT search, Perplexity and Copilot. 10ML wants to be the source those engines cite for perfume decants, perfume samples and fragrance advice. You lead organic search and AI search visibility for 10ml.com across all its languages.

What you will do

• Own organic traffic and revenue from Google, Bing and answer engines in every 10ML market and language
• Lead technical SEO for a large multilingual Next.js storefront: crawl budget, hreflang, structured data (Product, Organization, JobPosting, FAQ), Core Web Vitals, sitemaps and IndexNow
• Build the content strategy for perfume guides, house and note guides, comparisons and data studies, with the editorial team
• Grow brand mentions and citations in AI answers, and measure share of voice across answer engines
• Lead digital PR and link earning with original research and data
• Make 10ML perfume decants and samples the top result for high-intent fragrance searches in Europe

What you bring

• 7+ years in SEO, with at least 2 years leading SEO for a multilingual e-commerce site at scale
• Deep technical SEO: JavaScript rendering, internationalisation, schema.org, log-file analysis
• Hands-on with Search Console, Ahrefs or Semrush, Screaming Frog and BigQuery or SQL
• A clear point of view on generative engine optimisation (GEO) and how answer engines pick sources
• Fluent English; German or another EU language is a strong plus
• Bonus: a love of perfume, or experience in beauty or luxury e-commerce

About 10ML

10ML is a European perfume retailer headquartered in Dortmund, Germany. Founded in 2025, 10ML sells original designer and niche perfumes as 3ml, 10ml and 30ml perfume decants and samples. 10ML buys from authorized EU distributors and directly from the brands, and decants every perfume itself. 10ML says it has more than 100,000 customers. Total annual revenue across all sales channels in 2026 is close to €21 million. 10ML's ARR is more than €10 million.

What 10ML offers

• A salary at the top of the market, plus an annual performance bonus
• Remote work anywhere in the EU (unless the role is on-site), or the Dortmund office if you prefer
• 30 days of paid holiday
• €2,000 personal learning budget per year, plus conferences
• A monthly perfume allowance to explore the 10ML catalogue of perfume decants
• Top-spec laptop and the tools you ask for
• Company pension contribution and, in Dortmund, a fully paid Deutschlandticket
• Short decision paths, real ownership and budgets that match the ambition