Head of SEO & AI Search at 10ML

Seofomo; Dortmund; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Remote work anywhere in the EU

30 days paid holiday

€2,000 personal learning budget per年

Monthly perfume allowance

Top-spec laptop

Company pension contribution

Deutschlandticket

Job summary

10ML is a European perfume retailer headquartered in Dortmund, Germany. We are seeking a seasoned Lead SEO to own international visibility across markets and languages for our Next.js storefront.

You will drive technical SEO, content strategy and digital PR, collaborating with an editorial team to win high-intent fragrance searches across Europe. Fluency in English is required; German or another EU language is a plus.

Qualifications

• 7+ years in SEO, with at least 2 years leading SEO for a multilingual e-commerce site at scale.
• Deep technical SEO: JavaScript rendering, internationalisation, schema.org, log-file analysis.
• Hands-on with Search Console, Ahrefs or Semrush, Screaming Frog and BigQuery or SQL.
• A clear point of view on generative engine optimisation (GEO) and how answer engines pick sources.
• Fluent English; German or another EU language is a strong plus.
• Bonus: a love of perfume, or experience in beauty or luxury e-commerce.

Responsibilities

• Own organic traffic and revenue from Google, Bing and answer engines in every 10ML market and language
• Lead technical SEO for a large multilingual Next.js storefront: crawl budget, hreflang, structured data (Product, Organization, JobPosting, FAQ), Core Web Vitals, sitemaps and IndexNow
• Build the content strategy for perfume guides, house and note guides, comparisons and data studies, with the editorial team
• Grow brand mentions and citations in AI answers, and measure share of voice across answer engines
• Lead digital PR and link earning with original research and data
• Make 10ML perfume decants and samples the top result for high-intent fragrance searches in Europe

Skills

SEO leadership

Multilingual ecommerce SEO

Technical SEO

JavaScript rendering

Internationalisation

Schema.org

Log file analysis

SQL / BigQuery

GEO / answer engines

English fluency

Tools

Search Console

Ahrefs

Semrush

Screaming Frog

BigQuery

Job description

People search for perfume in every European language, and more and more of them ask answer engines like Google AI Overviews, ChatGPT search, Perplexity and Copilot. 10ML wants to be the source those engines cite for perfume decants, perfume samples and fragrance advice. You lead organic search and AI search visibility for 10ml.com across all its languages.

What you will do

• Own organic traffic and revenue from Google, Bing and answer engines in every 10ML market and language
• Lead technical SEO for a large multilingual Next.js storefront: crawl budget, hreflang, structured data (Product, Organization, JobPosting, FAQ), Core Web Vitals, sitemaps and IndexNow
• Build the content strategy for perfume guides, house and note guides, comparisons and data studies, with the editorial team
• Grow brand mentions and citations in AI answers, and measure share of voice across answer engines
• Lead digital PR and link earning with original research and data
• Make 10ML perfume decants and samples the top result for high-intent fragrance searches in Europe

What you bring

• 7+ years in SEO, with at least 2 years leading SEO for a multilingual e-commerce site at scale
• Deep technical SEO: JavaScript rendering, internationalisation, schema.org, log-file analysis
• Hands-on with Search Console, Ahrefs or Semrush, Screaming Frog and BigQuery or SQL
• A clear point of view on generative engine optimisation (GEO) and how answer engines pick sources
• Fluent English; German or another EU language is a strong plus
• Bonus: a love of perfume, or experience in beauty or luxury e-commerce

About 10ML

10ML is a European perfume retailer headquartered in Dortmund, Germany. Founded in 2025, 10ML sells original designer and niche perfumes as 3ml, 10ml and 30ml perfume decants and samples. 10ML buys from authorized EU distributors and directly from the brands, and decants every perfume itself. 10ML says it has more than 100,000 customers.Total annual revenue across all sales channels in 2026 is close to €21 million. 10ML's ARR is more than €10 million.

What 10ML offers

• A salary at the top of the market, plus an annual performance bonus
• Remote work anywhere in the EU (unless the role is on-site), or the Dortmund office if you prefer
• 30 days of paid holiday
• €2,000 personal learning budget per year, plus conferences
• A monthly perfume allowance to explore the 10ML catalogue of perfume decants
• Top-spec laptop and the tools you ask for
• Company pension contribution and, in Dortmund, a fully paid Deutschlandticket
• Short decision paths, real ownership and budgets that match the ambition