CRM & Lifecycle Marketing Lead

10ML; Dortmund; Hybrid; EUR 95,000 - 130,000; Full time

Benefits offered by this job

Annual performance bonus

Remote work across EU

Learning budget €2,000 per year

30 days holiday

Perfume allowance

Top-spec laptop

Job summary

10ML is a European perfume retailer headquartered in Dortmund, Germany. We are seeking a CRM/lifecycle marketing leader to own the end-to-end email and engagement strategy across EU markets, including welcome flows, browse and cart recovery, and loyalty programs.

You will localise campaigns for multiple EU languages, optimise deliverability, and drive measurable CRM revenue. Remote work across the EU is possible, with an on-site Dortmund option for those who prefer it.

Qualifications

• 5+ years in CRM or lifecycle marketing for a D2C brand with multi-country customers
• Hands-on with an ESP or CDP and with HTML email
• Strong analytical habits: cohorts, holdout tests, attribution
• Excellent written English; another EU language is a plus
• Bonus: beauty, fragrance or consumer retail experience

Responsibilities

• Own the lifecycle strategy: welcome journeys, browse and cart recovery, post-purchase, replenishment, loyalty and win-back
• Build segmentation and personalisation on purchase history, scent preferences and behaviour
• Run A/B tests on subject lines, offers, timing and content to grow revenue per recipient
• Localise campaigns for German, French, Italian, Spanish, Polish and other EU audiences with the content team
• Own deliverability, list health and CRM data quality with engineering and data
• Report on retention, repeat purchase rate and CRM-attributed revenue

Skills

CRM lifecycle marketing

Email HTML

Data analysis

Strong English writing

EU language skills (plus)

Tools

Klaviyo

Braze

Customer.io

Resend

Job description

Salary: €95,000 – €130,000 gross per year, plus bonus Dortmund, Germany, or remote within the EU full-time, permanentOne 10ML perfume decant should lead to the next. You make that happen at scale: you own email, SMS, WhatsApp and on-site messaging for 10ML perfume decants and samples, across every market and language.

What you will do

• Own the lifecycle strategy: welcome journeys, browse and cart recovery, post-purchase, replenishment, loyalty and win-back
• Build segmentation and personalisation on purchase history, scent preferences and behaviour
• Run A/B tests on subject lines, offers, timing and content, and grow revenue per recipient
• Localise campaigns for German, French, Italian, Spanish, Polish and other EU audiences with the content team
• Own deliverability, list health and CRM data quality with engineering and data
• Report on retention, repeat purchase rate and CRM-attributed revenue

What you bring

• 5+ years in CRM or lifecycle marketing for a D2C e-commerce brand with a large, multi-country customer base
• Hands-on with a modern ESP or CDP (Klaviyo, Braze, Customer.io, Resend or similar) and with HTML email
• Strong analytical habits: cohorts, holdout tests, attribution
• Excellent written English; another EU language is a plus
• Bonus: beauty, fragrance or consumer retail experience

About 10ML

10ML is a European perfume retailer headquartered in Dortmund, Germany. Founded in 2025, 10ML sells original designer and niche perfumes as 3ml, 10ml and 30ml perfume decants and samples. 10ML buys from authorized EU distributors and directly from the brands, and decants every perfume itself. 10ML says it has more than 100,000 customers.Total annual revenue across all sales channels in 2026 is close to €21 million. 10ML's ARR is more than €10 million.

What 10ML offers

• A salary at the top of the market, plus an annual performance bonus
• Remote work anywhere in the EU (unless the role is on-site), or the Dortmund office if you prefer
• 30 days of paid holiday
• €2,000 personal learning budget per year, plus conferences
• A monthly perfume allowance to explore the 10ML catalogue of perfume decants
• Top-spec laptop and the tools you ask for
• Company pension contribution and, in Dortmund, a fully paid Deutschlandticket
• Short decision paths, real ownership and budgets that match the ambition