Head of Marketing

Bluebird Recruitment; Berlin; Vor Ort; EUR 100.000 - 140.000; Vollzeit

Zusammenfassung

A leading recruiting firm is seeking a Head of Marketing in Berlin, Germany. The ideal candidate will have at least 6 years of B2B marketing experience, ideally in a high growth tech environment. Responsibilities include building and growing the marketing team. Salary range is €100k–€140k OTE. Female candidates are preferred to diversify leadership roles.

Qualifikationen

• Must be female candidate currently all 6 / 7 other leaders are male.
• 6 years of B2B Marketing experience ideally with marketing to SMEs.
• Experience working for high growth tech start / scale-ups.

Aufgaben

• Build & grow the marketing team from 2 to 10 FTE in the next 2-3 years.
• Develop Marketing Strategy & Foundational PMM.
• Focus on Content & Performance Marketing.

Kenntnisse

Digital Marketing

Performance Marketing

B2B Sales

Team Management

Customer Acquisition

Lead Generation

Jobbeschreibung

Overview

Company : Trawa

Role : Head of Marketing

Location : Berlin Germany

Language : German (fluent) & English (fluent)

WFH policy : at least 4 days p / w in office

Industry : Energy & Sustainability

Product : AIpowered Energy Procurement & Management Platform

Size & functions of local team : 75 FTE 2 marketeers & interim Lead

Role Description

• Build & grow the marketing team 2 to 10 FTE in the next 2-3 years
• Marketing Strategy & Foundational PMM (positioning messaging etc.)
• Content & Performance Marketing Strategy (2 most important pillars)
• Role reporting into David (CEO) Tim is Interim Lead for the role atm

What’s Unique about Trawa

• Founded 2022 now 75 FTE $5mio ARR 300% YoY growth 2x next year
• EU SMEs spend 250bn on energy today huge TAM with strong YoY growth
• ICP : 250 - 25000 FTE $50mio revenue (Manufacturing Hospitalty etc.)
• Trawa will start EU expansion in 26 huge growth potential internationally
• AI-driven energy procurement combining PPAs battery / storage & flexibility trading
• Backed by prominent VCs : 24M SeriesA in May 2025 (Headline Balderton Tiny VC etc.)
• Already 100 customers across 3000 sites (e.g. Flixtrain Martim Hotels Conrad SETEX)

Growth Perspective

• Perspective to build and grow the team long-term VP perspective

Must-have requirements

• Must be female candidate currently all 6 / 7 other leaders are all male
• 6 years of B2B Marketing experience (ideally with marketing to SMEs)
• Generalist with deep experience in Content and / or Performance (spending $60k p / m)
• Experience working for high growth tech start / scale-ups
• Get-shit-done mentality very hands-on
• Leadership experience

Nice-to-haves

• Experience in the energy market or marketing to Procurement / CFO

Hiring Process

• 1st interview with Linda (Commercial Strategy Manager)
• 2nd interview Philipp (Marketing Team Lead - Paid)
• 3rd interview with Tim (Chief of Staff & Interim Commercial Lead)
• SLA : Feedback within 24 hrs SLA at each stage
• Weekly update to Tim & Linda via email
• Role is less high priority then the Head of Sales role

Focus on Berlin first otherwise open to relocate

Compensation

Compensation : 100-140k OTE with 80 / 20 or 90 / 10 split same in equity (4 years vesting)

Intro

Intro : via Trawa & Bluebird Slack

Required Experience

Experience : Director

Key Skills

• Digital Marketing
• Performance Marketing
• B2B Sales
• Marketing
• SAAS
• Growing Experience
• Customer Acquisition
• Multichannel Marketing
• Affiliate Marketing
• Team Management
• Public Speaking
• Lead Generation

Employment Type

Employment Type : Full Time

Experience

Experience : years

Vacancy

Vacancy : 1

Salary

Monthly Salary Salary : 100 - 140