Head of Growth / Growth Lead

Aparkado UG; Köln; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A dynamic startup in Germany is seeking a Head of Growth to lead overall company growth in both B2C and B2B markets. As the central point of contact for growth-related goals, you'll develop holistic strategies and manage an integrated team. The ideal candidate has experience in scaling growth models and a strong data-driven mindset. This position offers the flexibility of hybrid or fully remote work in Cologne, and a focus on personal and professional growth.

Leistungen

Impactful work from day one

Dynamic startup environment

Flexibility in work location

Investment in personal development

Supportive team culture

Qualifikationen

• Several years of experience in Growth, Revenue, Marketing, or Sales leadership roles.
• Proven track record in building and scaling B2C and/or B2B growth models.
• Strong data-driven mindset with clear KPI and revenue ownership.
• Hands-on mentality combined with strategic and entrepreneurial thinking.
• Business fluent German and very good English skills.

Aufgaben

• Own overall company growth across B2C and B2B models.
• Lead and develop an integrated growth team.
• Develop and execute growth strategies for user acquisition.
• Build and scale organic growth channels.
• Manage B2B sales and optimize the sales funnel.

Kenntnisse

Growth strategy development

Team leadership

Data-driven decision making

Stakeholder management

B2C and B2B growth knowledge

Communication skills

Jobbeschreibung

Your role

As Head of Growth, you will own overall company growth across both B2C and B2B business models and act as the central point of contact for all growth and revenue-related goals.
You will lead an integrated growth organization where Marketing, Sales, Lifecycle, Community, and Revenue are strategically aligned and managed holistically.

You will build and own a scalable end-to-end growth engine – covering user and lead acquisition, activation, retention, and monetization, all the way through to sales pipeline management and sustainable revenue growth.

You will work closely with Product, Data, and the Founder and act as a key driver of long-term, sustainable growth.
During the first 12 months, the primary focus will be on building efficient structures and scaling the company’s core growth levers.

Your tasks

1. Overall Growth Ownership (B2C & B2B)

• Develop and own the company’s holistic growth strategy

• Lead, manage, and develop an integrated growth team including Marketing & Sales (disciplinary and functional leadership)

• Own all core growth and revenue KPIs (e.g. user growth, revenue, retention)

• Work closely with Product, Data, and the Founder to ensure scalable growth

• Clearly prioritize, budget, and steer B2C and B2B initiatives

• Operationally relieve the Founder in all growth and revenue-related matters

2. B2C Growth & Acquisition

• Develop and execute a scalable B2C growth strategy

• Own App Store Optimization (ASO) including keyword strategy, conversion optimization, and experimentation

• Plan, manage, and optimize paid acquisition channels (Meta, Google, Apple Search Ads, etc.)

• Build and scale organic growth channels (content, SEO, referrals, partnerships, influencers, social media, website)

• Own key acquisition KPIs such as Customer Acquisition Cost, install-to-activation rate, and channel performance
  

3. Lifecycle Marketing & Monetization

• Design and execute activation, engagement, and retention campaigns

• Build segmentation models and personalized lifecycle journeys

• Develop habit-forming mechanisms to increase usage frequency

• Identify, analyze, and validate new monetization opportunities across the customer lifecycle

• Own activation, retention, churn, and LTV KPIs

4. Community & Supply Growth

• Strategically build and nurture a strong, trusted community
  (especially on the driver / supply side)

• Develop initiatives to strengthen loyalty, trust, and advocacy

• Collaborate closely with Product & Support to systematically leverage community insights

5. Sales & Key Account Management as Part of the Growth Team (B2B)

• Own B2B sales as an integral part of the overall growth organization

• Build, manage, and optimize the entire B2B funnel (Lead → Deal → Revenue)

• Develop clear sales narratives, value propositions, and pitch logic

• Own sales enablement assets (pitch decks, one-pagers, case studies)

• Build strategic partnerships and manage as well as support existing customers

6. Sales Pipeline, CRM & Revenue Operations

• Own the structure, quality, and performance of the sales pipeline within the CRM

• Define and optimize lead generation, pre-sales, and qualification processes

• Ensure clean, data-driven handovers within the growth team
• Provide transparent forecasting and structured revenue tracking

About you

• Several years of experience in Growth, Revenue, Marketing, or Sales leadership roles

• Proven track record in building and scaling B2C and/or B2B growth models, ideally in an early-stage environment (startup)

• Strong data-driven mindset with clear KPI and revenue ownership

• Experience leading interdisciplinary teams (Marketing & Sales)

• Hands-on mentality combined with strategic and entrepreneurial thinking

• Excellent communication and stakeholder management skills
• Highly self-driven, structured, and responsible working style
• The position requires business fluent German and very good English skills.

Note:
Not all listed qualifications are required. What matters most is strong, hands‑on experience in several of the described areas, combined with a genuine interest in personal development and the willingness to grow into new responsibilities. We welcome every application.

Why Aparkado?

• Impact from day one: Build a product that changes the lives of thousands of truck drivers across Europe.
• Dynamic environment: Work in a highly motivated startup with fast decision‑making processes.
• Flexibility: Hybrid work in Cologne or fully remote – it’s up to you.
• Growth & development: We invest in your professional and personal growth.
• Team culture: Become part of an ambitious team that celebrates successes together and tackles challenges as one.