Head of Global CRM

Montblanc; Hamburg; Sur place; EUR 120 000 - 190 000; Plein temps

Avantages offerts par ce poste

Flexible working hours

Canteen and on-site café

30 days' holiday

Employee events

Urban Sports discount

Montblanc product discounts

Résumé du poste

Montblanc in Hamburg seeks a Head of Global CRM to lead a multinational CRM department and steer the CRM tech roadmap. You will shape client journeys, optimize campaigns and orchestrate data-driven strategies across Salesforce, SAP CRM and Looker to maximize ROI.

The role requires a strategic, analytical mindset, fluency in English, and 8+ years in CRM with 3+ years of people leadership within luxury/retail sectors. Employment is full-time at HQ in Hamburg.

Qualifications

• Degree in Business Administration, Marketing, International Management or related field.
• 8+ years in CRM, Direct Marketing and Marketing Automation with luxury/retail experience.
• 3+ years leading multi-disciplinary teams bridging technical and creative profiles.
• Strong understanding of major CRM suites (Salesforce, SAP CRM) and data platforms.

Responsabilités

• Lead, mentor and develop a global CRM department spanning CRM technology, lifecycle marketing and analytics.
• Design and execute global client journeys aligning brand priorities with D2C performance.
• Define and drive global CRM tech roadmap, oversee rollouts and data hygiene across the stack.
• Own CRM KPIs, optimize email/SMS performance, retention and lead generation.
• Drive cross-functional projects across global teams to elevate the luxury client experience.

Connaissances

CRM strategy

Stakeholder management

Data-driven decision making

Team leadership

Marketing automation

English fluency

Formation

Bachelor's degree in Business Administration/Marketing/International Management

Outils

Salesforce Marketing Cloud

Salesforce Service Cloud

SAP CRM

GCP Looker

CDP / Identity Resolution

Description du poste

Head of Global CRM (m/f/d)

A full-time position at our Headquarters in Hamburg starting 1st November 2026

• leading, mentoring, and developing a high-performing, multi-functional global CRM department consisting of specialists spanning CRM technology, lifecycle marketing, and performance analysis.
• designing and executing seamless global client journeys by translating brand priorities into a cohesive, commercial CRM Campaign Calendar that balances luxury brand storytelling with direct-to-consumer (D2C) performance.
• defining and driving Montblanc’s global CRM tech roadmap, overseeing system rollouts, CDP integrations, and database hygiene across our CRM tech stack (Salesforce, SAP CRM, GCP, Looker) while ensuring absolute data security and GDPR compliance.
• owning and optimizing overall CRM KPIs, including email/SMS performance, database health, customer retention, and lead generation, while implementing advanced attribution modelling to prove CRM’s business value and maximize the ROI of your campaign budget.
• directing key cross-functional strategic projects and innovative CRM initiatives across multiple global teams and stakeholders to continuously elevate the luxury client experience and pioneer new engagement methods.

Indulge your passion

You’ll have

• a passion for luxury, a strategic mindset, and a deeply analytical, commercial focus, being equally comfortable speaking the language of database architects, creative campaign managers, and executive business stakeholders.
• a degree in Business Administration, Marketing, International Management, or a related field.
• 8+ years of experience in CRM, Direct Marketing, and Marketing Automation, with a proven track record within the luxury, premium retail, or consumer goods sectors.
• 3+ years of experience successfully managing, structuring, and developing multi-disciplinary teams, ideally bridging both technical and creative/marketing profiles.
• a deep understanding of enterprise CRM suites, specifically Salesforce (Marketing Cloud, Service Cloud), SAP CRM, and GCP/Looker, with experience in Customer Data Platforms (CDP) or Identity Resolution being a strong plus.
• a strong strategic and analytical mindset with a commercially focused approach, alongside excellent stakeholder management skills capable of communicating technical concepts to business partners and vice versa.
• fluency in English (written and spoken), with German and other European languages highly valued.

In a culture that…

• has combined tradition with a pioneering spirit for over 100 years
• extends its innovative approach far beyond product development
• brings together individuality, enthusiasm and the joy of creativity
• is cosmopolitan, vibrant and diverse
• invites you to go above and beyond as part of a team
• is willing to allow you to develop it, shape it and leave your mark on it

In return, you’ll get

• an international environment and good development opportunities
• flexible working hours
• site services such as: Canteen, on-site café and laundry service
• company sports and other health programs
• discounted Urban Sports membership
• a subsidized ticket for local public transport (HVV-ProfiTicket)
• an employee car park and charging stations for electric vehicles
• special conditions on Montblanc products and products from other Group brands
• employee benefits portals
• 30 days' holiday
• regular events for employees
• various further training opportunities

In short:

Indulge your passions based on your talents and abilities in an inspiring and diverse culture that is characterised by employee recognition and support. Experience all this with us.