Head of Global CRM

Richemont; Hamburg; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

International environment and good dev

Flexible working hours

Canteen on-site

Body + health programs

Urban Sports discounts

HVV-ProfiTicket

Employee car park and charging

Job summary

Richemont Iberia SL is seeking a Head of Global CRM (m/f/d) to lead a high-performing, multi-functional global CRM team from our Hamburg headquarters. You will design seamless client journeys, translate brand priorities into a global CRM campaign calendar, and drive the CRM tech roadmap with a strong focus on data security and GDPR compliance.

With 8+ years in CRM and a proven leadership track record, you will manage cross-functional partners, optimize KPIs, and prove CRM's business value

Qualifications

• 8+ years in CRM, Direct Marketing, and Marketing Automation in luxury or premium retail.
• 3+ years leading multi-disciplinary teams bridging technical and creative profiles.
• Strong understanding of enterprise CRM suites and data privacy/GDPR.

Responsibilities

• Lead, mentor, and develop a global CRM department spanning CRM tech, lifecycle marketing, and performance analysis.
• Design and execute global client journeys aligning brand priorities with a cohesive CRM calendar.
• Define the global CRM tech roadmap, oversee rollouts and integrations across Salesforce, SAP CRM, and Looker.
• Own CRM KPIs including email/SMS performance, database health, retention, and attribution modelling.
• Drive cross-functional projects to elevate luxury client experience and engagement methods.

Skills

CRM strategy

Leadership

Stakeholder management

Data-driven marketing

English fluency

Education

Degree in Business Administration / Marketing / International Management

Tools

Salesforce Marketing Cloud

SAP CRM

Looker

GCP

Job description

Head of Global CRM (m/f/d)

A full-time position at our Headquarters in Hamburg starting 1st November 2026

Indulge your passion

• in leading, mentoring, and developing a high-performing, multi-functional global CRM department consisting of specialists spanning CRM technology, lifecycle marketing, and performance analysis.
• in designing and executing seamless global client journeys by translating brand priorities into a cohesive, commercial CRM Campaign Calendar that balances luxury brand storytelling with direct-to-consumer (D2C) performance.
• in defining and driving Montblanc's global CRM tech roadmap, overseeing system rollouts, CDP integrations, and database hygiene across our CRM tech stack (Salesforce, SAP CRM, GCP, Looker) while ensuring absolute data security and GDPR compliance.
• in owning and optimizing overall CRM KPIs, including email/SMS performance, database health, customer retention, and lead generation, while implementing advanced attribution modelling to prove CRM's business value and maximize the ROI of your campaign budget.
• in directing key cross-functional strategic projects and innovative CRM initiatives across multiple global teams and stakeholders to continuously elevate the luxury client experience and pioneer new engagement methods.

You’ll have

• a passion for luxury, a strategic mindset, and a deeply analytical, commercial focus, being equally comfortable speaking the language of database architects, creative campaign managers, and executive business stakeholders.
• a degree in Business Administration, Marketing, International Management, or a related field.
• 8+ years of experience in CRM, Direct Marketing, and Marketing Automation, with a proven track record within the luxury, premium retail, or consumer goods sectors.
• 3+ years of experience successfully managing, structuring, and developing multi-disciplinary teams, ideally bridging both technical and creative/marketing profiles.
• a deep understanding of enterprise CRM suites, specifically Salesforce (Marketing Cloud, Service Cloud), SAP CRM, and GCP/Looker, with experience in Customer Data Platforms (CDP) or Identity Resolution being a strong plus.
• a strong strategic and analytical mindset with a commercially focused approach, alongside excellent stakeholder management skills capable of communicating technical concepts to business partners and vice versa.
• fluency in English (written and spoken), with German and other European languages highly valued.

In a culture that

• has combined tradition with a pioneering spirit for over 100 years
• extends its innovative approach far beyond product development
• brings together individuality, enthusiasm and the joy of creativity
• is cosmopolitan, vibrant and diverse
• invites you to go above and beyond as part of a team
• is willing to allow you to develop it, shape it and leave your mark on it

In return, you’ll get

• an international environment and good development opportunities
• flexible working hours
• site services such as: Canteen, on-site café and laundry service
• company sports and other health programs
• discounted Urban Sports membership
• a subsidized ticket for local public transport (HVV-ProfiTicket)
• an employee car park and charging stations for electric vehicles
• special conditions on Montblanc products and products from other Group brands
• employee benefits portals
• 30 days' holiday
• regular events for employees
• various further training opportunities

In short: Indulge your passions based on your talents and abilities in an inspiring and diverse culture that is characterised by employee recognition and support. Experience all this with us.