Growth Marketing Manager

Constanze Care; Berlin; Vor Ort; EUR 60.000 - 80.000; Teilzeit

Zusammenfassung

A growing family-focused startup in Berlin is seeking a Marketing Specialist to build the marketing function from scratch. The ideal candidate will have a strong background in marketing, preferably in fast-paced environments, and a keen interest in family-related topics. This role offers flexibility, family-friendly hours, and the chance to shape a new market.

Leistungen

Supportive team

Opportunity to shape a new market

Fair and transparent compensation

Family-friendly working hours

Qualifikationen

• Proven multi-year experience in marketing, ideally in a fast-paced environment.
• Deep knowledge of key marketing channels.
• Strong interest in family-related topics.
• Experience in Digital Health is a plus.
• Ideally based in Berlin.

Aufgaben

• Test and evaluate different marketing channels.
• Build understanding of users' needs with the product team.
• Develop and implement reactivation campaigns.
• Support Product Owner on monetization topics.

Kenntnisse

Experience in marketing

Knowledge of marketing channels

Interest in family topics

Fluency in English

Fluency in German

Jobbeschreibung

Growing with families every step of the way – this is our goal.
Our Family Co-Pilot supports families from day one – and continuously learns their story along the way. The strong traction of our app shows just how strong the need for trustworthy guidance is, and how deeply we can understand the realities modern families navigate every day.

We’re now looking for someone to strengthen our team and build our marketing function from the ground up – a person who works methodically, identifies the right segments and channels, tests hypotheses, and develops scalable growth strategies.

If you want to shape a product that guides families through some of the most important years of life, we’d love to meet you.

Tasks

• Test and evaluate different channels and campaign types (with a strong focus on online marketing) to help us move toward a clear product–market fit.
• Build a deep understanding of our users by analyzing behaviors, needs, and motivations together with the product team.
• Develop and implement reactivation campaigns
• Support our Product Owner on monetization topics

Requirements

• Proven multi-year experience in marketing, with a strong track record of driving measurable results — ideally in a fast-paced or early-stage environment.
• Deep knowledge of key marketing channels and how to leverage them effectively.
• Strong interest in topics related to families, parenting, or early childhood.
• This role can also be part-time.
• Ideally: experience in Digital Health or other regulated/mission-driven sectors.
• Ideally based in Berlin.
• Fluent in English and German.

Benefits

• A wonderful, supportive team with a collaborative spirit and truly flat hierarchies.
• The opportunity to help shape an entirely new market and build something meaningful from the ground up.
• Fair and transparent compensation.
• Family-friendly working hours and flexibility when you need it.