Go-To-Market Associate (m/f/d)

Smalt; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading growth-focused company in Berlin is seeking a GTM Lead to drive partner growth and marketing initiatives. The ideal candidate has 1-2 years in a consulting or high-growth environment and is proficient in German and English. You will create marketing playbooks and train partners. This role offers a competitive compensation package, 30 vacation days, and a hybrid work model.

Leistungen

30 vacation days

Competitive compensation & VSOP

Deutschlandticket

Urban Sports Club Membership

Qualifikationen

• 1-2 years of full-time work experience in go-to-market, marketing, or sales.
• Experience at a top-tier consulting firm or high-growth startup.
• Strong exposure to small business growth or franchise operations.

Aufgaben

• Work closely with craft partners to identify growth strategies.
• Design and test marketing campaigns.
• Develop structured go-to-market templates.

Kenntnisse

Experience in go-to-market

Strong analytical mindset

Hands-on with digital tools

Fluent in German

Fluent in English

Tools

Webflow

Notion

Google Sheets

Zapier

HubSpot

Jobbeschreibung

⭐️ Your Impact:

As GTM Lead, you will:

• Accelerate partner growth: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.

• Run growth & marketing experiments: Design and test campaigns (digital & offline), set up and optimize websites, implement funnels, and measure performance.

• Create repeatable playbooks: Develop structured go-to-market templates and best practices that can be scaled across Smalt’s partner network.

• Conduct sales trainings: Train partners and their teams on customer acquisition, sales conversion, and retention.

• Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.

✨ What Makes You a Great Fit:

• Ideal Background:

  • Experience at a top-tier consulting firm (McKinsey, BCG, Bain) or high-growth startup in go-to-market or sales enablement.

  • Strong exposure to small business growth, franchise operations, or field marketing.
  • Passionate about empowering entrepreneurs and helping real businesses grow.

• Experience & Skills:

  • Ideally, 1-2 years of full-time work experience in go-to-market, marketing, or sales OR leading consulting firm (MBB) - ideally in a B2C or SMB context

  • Strong intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.
  • Strong analytical mindset with the ability to measure and optimize performance.
  • Hands-on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.

• Mindset & Working Style:

  • Entrepreneurial & self-sufficient: Thrives in fast-moving, ambiguous environments and loves building from scratch.
  • Data-driven: Makes decisions based on numbers and quick iterations.
  • Curious about GTM tech: Excited about new growth tools, automation, and how technology can amplify marketing impact.
  • Hands-on & supportive: Willing to work directly with partners, including local activations and field support.
  • Language: Fluent in German and English.

☀️ Why You'll Love Working With Us:

• Join a passionate, diverse and inclusive team shaping the future of skilled trades
• 30 vacation days
• Competitive compensation & VSOP
• Deutschlandticket or Urban Sports ClubMembership
• Exposure to the world’s leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_
• Hybrid work setup (Berlin preferred)
• Regular team events and lunches