Global Marketing Director, evoZero (f/m/d)

IT-Systemhaus der Bundesagentur für Arbeit; Heidelberg; Hybrid; EUR 80.000 - 110.000; Vollzeit

Zusammenfassung

Ein führendes Unternehmen im Bereich Marketing sucht einen Global Marketing Director (m/w/d) in Heidelberg. Sie gestalten eine starke B2B-Marketingstrategie für evoZero und führen ein effektives Team. Der ideal Kandidat hat umfangreiche Erfahrung in der Markenbildung und im datengetriebenen Marketing. Es wird eine kreative, datenorientierte Person gesucht, die Spaß daran hat, komplexe Themen in spannende Geschichten umzuwandeln. Flexible Arbeitszeiten und attraktive Vergütungen werden angeboten.

Leistungen

Flexible Arbeitszeitmodelle

Attraktive Vergütung mit Gewinnbeteiligung

Lern- und Entwicklungsmöglichkeiten

Firmenfitnessraum

Canteen mit rabattierten und gesunden Mahlzeiten

Qualifikationen

• 10-15 Jahre Erfahrung in B2B-Marketing innerhalb von Industrien, Technologie oder Nachhaltigkeitssektoren.
• Erfahrung in Markenbildung, ABM, und Nachfragegenerierung in einem schnell wachsenden Umfeld.
• Fähigkeit, komplexe Themen in ansprechende Geschichten umzuwandeln.

Aufgaben

• Definieren und Aufbauen der globalen Marketingfunktion für evoZero.
• Entwickeln einer modernen B2B-Marketingstrategie.
• Leiten eines kleinen, leistungsstarken Spezialistenteams.

Kenntnisse

B2B-Marketing

Datengetriebenes Marketing

Markenbildung

Inhaltsstrategie

Kreatives Storytelling

Führungskompetenz

Englisch (fließend)

Jobbeschreibung

Beginn

• Business-Development-Manager/in

Heidelberg Materials is one of the world's largest integrated manufacturers of building materials and solutions with leading market positions in cement, aggregates, and ready-mixed concrete. We are represented in more than 50 countries with around 51,000 employees at almost 3,000 locations.

At the centre of our actions lies the responsibility for the environment. As the front runner on the path to carbon neutrality and circular economy in the building materials industry, we are working on sustainable building materials and solutions for the future. We enable new opportunities for our customers through digitalisation.

At evoZero, we are rewriting the rules of construction and redefining how the world thinks about cement. As the world's first decarbonized cement powered by carbon capture and storage (CCS), we're not just changing materials - we're changing mindsets.

We are looking for a Global Marketing Director, evoZero (f/m/d) who will build the global marketing function inside Heidelberg Materials' most ambitious investment area. The role is based in Heidelberg, Germany.

You'll design what "great" looks like for a global B2B marketing engine - one that doesn't just follow, but leads the sustainability movement in industrial materials. You will also be the example for what a modern global marketing organization should look like for Heidelberg Materials.

The Marketing Director, evoZero will build and lead a modern B2B marketing organization to drive global awareness, brand authority, and demand generation for evoZero.

Reporting directly to the VP Global Sales & Marketing, evoZero, you will define the strategy, infrastructure, and talent model for a data-driven marketing function. You'll position evoZero as the category leader for decarbonized cement and help shape the future of marketing across the Heidelberg Materials Group.

YOUR NEXT CHALLENGE

• Define and build the global marketing function for evoZero - including brand, communications, digital, and performance marketing.
• Develop a modern B2B marketing strategy leveraging account-based marketing (ABM), AI, automation, and analytics to drive measurable pipeline impact.
• Build and lead a small, high-impact team of specialists (content, digital, analytics, field, channel, and brand) while fostering a culture of creativity, accountability, and experimentation.
• Partner closely with Sales, Product, and Sustainability leaders to ensure unified storytelling and clear differentiation in the market.
• Establish evoZero's voice and identity through integrated campaigns, thought leadership, and digital experiences across global channels.
• Develop dashboards and KPIs that quantify marketing impact on awareness, engagement, and revenue.
• Manage agency and vendor relationships; drive efficiency and brand consistency globally.
• Influence the future shape of global marketing at the enterprise level.

YOUR PROFILE

• A modern B2B marketing leader with 10-15 years' experience building or transforming marketing functions within industrials, technology, or sustainability sectors.
• Experienced in brand building, ABM, content strategy, and demand generation - ideally for a scale-up or enterprise that has transformed the function.
• Hands-on and data-driven, equally comfortable setting strategy and executing it.
• Strong leader and coach - able to recruit, develop, and inspire a diverse international team.
• Proven ability to partner cross-functionally with Sales, Product, and Executive Leadership to align marketing to commercial outcomes.
• Creative storyteller who can translate complex sustainability or technical topics into compelling narratives.
• Fluent in English; German or other European languages are a plus.
• Based in Heidelberg, Germany (preferred) or elsewhere in the EU with regular travel to Heidelberg (~25%).

OUR OFFER

We are convinced that only those who successfully realize their personal goals can also fully contribute professionally. That's why we offer you attractive benefits, such as:

• Flexible working time models with up to 50% remote working within Germany
• Attractive compensation with profit share/bonus, Christmas, and vacation payment
• Multiple learning & development options: support of job-related further training, various technical and leadership development programs
• JobTicket, JobBike and further special conditions and discounts for e.g., gyms
• Company fitness room, various sports classes, health, and prevention campaigns
• Individual onboarding with buddy program as well as various networking initiatives (Network of Women, International Network etc.)
• Modern headquarters next to the river Neckar with ergonomic workplaces and height-adjustable desks
• Canteen with discounted and healthy meals
• Bicycle and underground parking with charging stations - for e-bike and car