Founding Marketing Lead

SLNG; Deutschland; Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading speech AI company in Germany seeks a Founding Marketing Lead to shape market positioning and storytelling around AI adoption. This key role involves strategic product marketing and cross-functional collaboration to define and communicate the company's vision. Ideal candidates should have a robust background in product marketing, especially within AI or technical fields. The position offers equity, competitive compensation, and a hybrid work model, focusing primarily on collaboration in the Barcelona office.

Leistungen

Competitive salary

Equity options

Hybrid working model

Health insurance

Annual training budget

Remote work support

Set-up budget for workstation

Additional vacation days

Qualifikationen

• Background in product marketing, ideally in AI, ML, or technical tools.
• Proven ability to craft messaging in ambiguous markets.
• Experience with go-to-market strategies and product launches.

Aufgaben

• Define positioning in the AI landscape.
• Shape market perception through strategic narratives.
• Own go-to-market strategy for launches and announcements.
• Research AI buyers and trends to spot opportunities.
• Partner with product and engineering for customer value.
• Oversee content direction and campaign execution.

Kenntnisse

Product marketing background

Positioning and messaging creation

Experience in fast-moving markets

Ability to lead product launches

Jobbeschreibung

Founding Marketing Lead

Our mission is simple: make AI voice relevant and available for the rest of the world.

SLNG is building the backbone for real-time speech AI, enabling developers to run voice applications anywhere in the world with local compliance and ultra-low latency.

Our founding team comes from the core of AI and developer tooling in the USA, with experience scaling platforms trusted by the world’s best builders. Meet Luke, Founder & CEO, and Ismael, Founder & CPO at SLNG.

We’re bringing that San Francisco mindset to Europe with our first hub in Barcelona, and we have the support of leading international VCs and Angels who are backing our journey.

Challenge → Today, most speech infrastructure is US-centric, unreliable, and difficult to deploy globally. SLNG is changing that by delivering a platform that is:

• Local: deployed close to users and compliant with regional regulations
• Fast: designed for real-time voice experiences
• Open: built to integrate with the tools and workflows developers already use.

From real-time transcription to voice AI applications, SLNG is creating the Voice AI gateway that will empower the next generation of speech-powered products.

🎙️ We’re looking for our first marketing hire — a founding member of the team — to set the foundation for how the world understands our product and category, and you’ll help define how our future marketing organization grows.

💸 What do we offer?

• We pay top of market → We want serious talent in the team, and we benchmark compensation accordingly.
• Equity → All full-time, permanent roles include stock options — we want everyone to share in the upside as we build.
• Hybrid by design → 3 days/week in the Barcelona office for collaboration and culture.
• Flexible benefits: Health insurance, gym, and more via Cobee.
• L&D: Annual budget (up to €1000) for training, courses, or conferences.
• Remote work support: Monthly stipend (up to €50) to cover wifi or other costs.
• Great equipment: Laptop of your choice plus €500 to set up your workstation in year one, with top-ups in following years.
• Time off: Additional +5 days vacation on top of the statutory minimum

About The Role

This is not a “pure demand gen” or “brand-only” role — it’s about category creation, positioning, and storytelling around AI adoption, supported by contractors for execution. The person who joins will combine strategic product marketing skills with the ability to roll up their sleeves and deliver.

Key Responsibilities

1. Positioning in the AI Landscape – Define our place and differentiation in the market.
2. Category Creation – Shape how the market sees us through language, narrative, and thought leadership.
3. Go-To-Market (GTM) – Own strategy for launches, features, and major announcements.
4. Market & Customer Insights – Research AI buyers, users, and trends to spot opportunities; build personas and adoption journeys; track competitors to stay ahead.
5. Cross-Functional Enablement – Partner with product and engineering to turn AI capabilities into customer value; equip sales and founders with clear narratives, decks, and battlecards; align ecosystem partners on messaging.
6. Content & Campaign Direction – Develop messaging guides and campaign briefs for contractors. Oversee creation of thought leadership, customer stories, and key assets; direct paid, SEO, and content specialists to ensure flawless execution.

What Success Looks Like (6–12 months)

• A clear, differentiated narrative in the AI space.
• Category-defining assets (messaging house, positioning doc, manifesto).
• At least one major launch with measurable awareness and adoption impact.
• Smooth contractor operations under your direction.
• Early traction in thought leadership and inbound interest.

What We’re Looking For?

• Background in product marketing (ideally in AI, ML, developer tools, or infrastructure with technical buyers).
• Proven ability to create positioning and messaging in fast-moving or ambiguous markets.
• Experience leading product launches and building go-to-market motions.
• A “player-coach” mindset — strategic but willing to draft copy, design a launch plan, or refine a deck hands-on.
• Bonus: experience with category creation or early-stage startups.

♻️ Hiring Process (2 weeks)

1. Intro call with one of the founders and Sofia Rivero, our Talent Partner.
2. Case Study
3. Panel conversation with Co-founder
4. Final discussions
5. Job offer 🔛

👩🏼💻 Ready to move forward? Book the first call here