Enterprise Growth Marketing Manager (m/f/d)

Bots and People Product GmbH; Deutschland; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Ein aufstrebendes Unternehmen im Bereich Wachstum in Deutschland sucht einen strukturierten Growth Marketing Generalisten, spezialisiert auf Account-Based Marketing, um die Markenbekanntheit im Enterprise-Segment zu steigern. Die Position erfordert 4–8 Jahre Erfahrung in der B2B-Wachstumsstrategie, Hands-on-Outbound-Targeting und die Fähigkeit, Veranstaltungen zu organisieren. Überzeuge mit deinen Ideen in einer dynamischen Umgebung und genieße flexible Arbeitsbedingungen sowie 30 Urlaubstage.

Leistungen

30 Urlaubstage

Unbegrenzte Homeoffice-Tage

Wachstumsorientierte Umgebung

Qualifikationen

• 4–8 Jahre Erfahrung in B2B Wachstums-/Nachfragestrategien.
• Vertrautheit mit AI-gestützten Marketingtechnologien.
• Fähigkeit zur Erstellung von überzeugenden Inhalten für E-Mail und Social Media.

Aufgaben

• Verantwortung für die Erstellung von Enterprise-Pipelines.
• Planen und Durchführen von Veranstaltungen und Webinaren.
• Einsatz von bezahltem Social Media-Marketing auf LinkedIn und Meta.

Kenntnisse

B2B Wachstumsgenerierung

Account-based Marketing (ABM)

Copywriting

Eventorganisation

Englisch (fließend)

Deutsch (gut)

Tools

LinkedIn Campaign Manager

Meta Ads

CRM/Automatisierungswerkzeuge

Jobbeschreibung

Aufgaben

Hey there, are you a structured growth marketing generalist, specialized in Account-based Marketing, Field Marketing, or Content? Do you want to take ownership of the Bots & People growth engine?

Keep on reading....

You’ll scale the awareness of Bots & People in the enterprise segment and turn target customers into revenue.

Bots & People helps enterprise teams upskill in AI, data, personal productivity, and low code through virtual live sessions and blended learning journeys.

You will work closely with our CEO Nico Bitzer, our Lead Designer Magda Bereznicka and our Enterprise Account Executive Josiah Monardo.

What we have build and needs to be structured:

• Enterprise pipeline creation for a named Target Account List aligned to ICP and revenue targets.
• Events & webinars: Plan, host, and optimize owned webinars and Events. Evaluate and staff external fairs/conferences like the Learntec in karlsruhe. Drive pre‑event outreaches, on‑site appearance, and post‑event conversion.
• ABM & outbound: Together with Sales you plan personlizes ABM Campaigns (e.g. sending physical letters to prospects, creating custom landing pages and drafting the follow-up cadence. It is a plus, if you feel comfortable to take over initial customer conversations via E‑Mail or Linkedin.

What we have started but not really got up to speed yet:

• Paid social: You own LinkedIn & Meta campaigns end‑to‑end (audiences, creative briefs, offers, budgeting, experiments). You will have support from an experienced freelance performance marketing expert.
• Content & campaign calendar: Operate a reliable, on‑time content engine (blog, newsletter, LinkedIn).
• • Measurement & revenue architecture: Keep track of bowtie‑style funnel metrics (Winning by Design); maintain UTMs, lead reporting. We have to be very pragmatic here. There are no ressources yet to build an extensive tracking approach.

Success metrics (first 6–12 months) - to be defined together:

• Target account engagement: x% of Tier‑1 accounts engaged; MQAs/months reached.
• Qualified pipeline created: €‑value of SAA pipeline sourced from events/ABM/paid
• Conversion rates: MQA→SQA→SAA→Opportunity
• Calendar reliability: 100% of planned publishes/Social Media Posts/ webinars shipped on time.
• Experiment velocity: ≥2 meaningful campaign tests/month with documented learning.

Qualifikation

What you’ll bring

• 4–8 years of experience in B2B growth/demand generation, ABM, or field marketing in startups/scaleups, including hands-on outbound targeting towards enterprises.
• You have an AI‑first mindset and are confident in using the latest AI technologies for marketing.
• Strong skills in copywriting and messaging for email, LinkedIn, and landing pages; comfortable writing cadences and talk tracks.
• Structured operator: You plan ahead, maintain a visible calendar/roadmap, and consistently meet deadlines like a Swiss watch.
• Excellent English and good German.
• You are enthusiastic about attending and organizing external and internal onsite events.

Nice to have

• Competence in LinkedIn Campaign Manager and Meta Ads; able to brief creatives and manage experiments.
• Fluency with CRM/automation, analytics, enrichment, and webinar/event tools.
• Familiarity with Winning by Design concepts (SPICED/Bowtie).

Benefits

💡 Why you’ll love it here

• Experience a high‑growth environment with real ownership and the opportunity to shape how enterprise learning is conducted.
• While there may be stressful moments, you'll have the chance to contribute your ideas and experience significant personal and professional growth.
• Work in one of the most exciting fields of our time: Generative AI.
• Join a team of ambitious, supportive individuals on a mission to transform corporate learning.
• Enjoy 30 vacation days plus unlimited home office days; work from our Berlin HQ or remotely.