Employee Experience & Employer Branding Manager (m/f/d)

DocMorris AG; Berlin, Mannheim; Hybride; EUR 60 000 - 90 000; Plein temps

Résumé du poste

DocMorris AG is seeking a strategic Communications & Employer Branding lead in Berlin to drive talent attraction and culture. You will own multi-channel recruitment marketing, advanced AI workflows, and intranet governance, shaping internal and external storytelling.

The role requires coordinating with People, IT, and Marketing to optimize campaigns and change initiatives. You will craft engaging content, manage editorial calendars, and champion DocMorris culture through events and digital

Qualifications

• Degree in Communications, Marketing, Media Studies, Business Administration with a focus on People/HR or Marketing, or equivalent practical experience.
• Proven experience in Employer Branding, Recruitment Marketing, or Corporate/Internal Communications (with advanced-level scope for leading complex change initiatives, AI integrations, and Intranet governance).
• Demonstrated expertise in managing modern Intranet platforms, content management systems, editorial calendars, and cultural engagement programs.
• Solid track record of planning and executing communication streams for corporate project roll-outs and change management initiatives.
• Hands-on proficiency with modern content creation tools, multimedia platforms, and advanced generative AI applications (prompt engineering, AI workflow design, and ethical usage guidelines).
• Excellent editorial, storytelling, Design knowledge and copywriting skills tailored to diverse audience personas.
• Strong stakeholder management skills with a proactive, structured, and hands-on operational approach.
• Fluent in English and German (both written and spoken); Dutch is a plus.

Responsabilités

• Employer Positioning & Recruitment Marketing: Concept, execute, and optimize multi-channel recruitment marketing campaigns across social media, careers platforms, and external touchpoints.
• Internal Communications (People topics) & Project Roll-outs: Design and execute structured communication strategies for People initiatives, system implementations, and change processes.
• Intranet & Career Page Strategy & Governance: Own the structure, content strategy, planning, and UX of DocMorris Intranet and Career Pages.
• Engagement: Embed DocMorris culture principles through internal events and campaigns like #one_docmorris.
• Advanced AI Workflows & Tooling: Design team-wide AI workflows, create brand models and prompt libraries, guide ethical AI usage.
• Content Creation & Storytelling: Produce high-quality written, visual, and multimedia assets for internal and external channels.
• Stakeholder Advisory & Cross-Functional Partnering: Collaborate with People, IT, Marketing, external partners and leadership.
• Data-Driven Performance & Reporting: Help establish KPIs for internal comms reach and employer branding effectiveness.

Connaissances

Employer branding

Recruitment marketing

Intranet governance

AI workflows

Content creation

Storytelling & editorial

Stakeholder management

Bilingual communication (EN/DE)

Formation

Degree in Communications/Marketing/Media or related field

Outils

Content management systems

Editorial calendars

Intranet platforms

Description du poste

Your tasks

Key Responsibilities

• Employer Positioning & Recruitment Marketing: Concept, execute, and continually optimize multi-channel recruitment marketing campaigns across social media, careers platforms, and external touchpoints to attract top talent for DocMorris.
• Internal Communications (People topics) & Project Roll-outs: Design and execute structured communication strategies for key business initiatives (People), system implementations, and change processes to drive clarity, alignment, and adoption across the organization.
• Intranet & Career Page Strategy & Governance: Own the functional structure, content strategy, editorial planning, and continuous user-experience improvement of the DocMorris Intranet and various Career Pages.
• Engagement: Champion and embed the DocMorris culture principles into everyday internal communications; concept internal events, campaigns, and cultural touchpoints like #one_docmorris that build community, reinforce our culture principles, and elevate the overall employee experience.
• Advanced AI Workflows & Tooling: Design and implement team-wide AI-driven workflows , create tailored brand models and prompt libraries, establish clear guidelines for ethical AI usage across Employer Branding and Communications, and pilot next-generation AI marketing tools to optimize productivity and innovation for your area of responsibility and expertise.
• Content Creation & Storytelling: Produce high-quality written, visual, and multimedia assets for both internal news channels and external candidate channels (incl Social Media channels), setting high creative and tone-of-voice standards.
• Stakeholder Advisory & Cross-Functional Partnering: Partner closely with People teams, IT, Marketing, External Partners and leadership to capture internal success stories, advise leadership on internal communication best practices, and support departmental announcements.
• Data-Driven Performance & Reporting: Support the establishment of key performance indicators (KPIs), for both internal communications reach and employer branding campaign effectiveness to continually refine strategy.

Your Qualifications & Competencies

• Degree in Communications, Marketing, Media Studies, Business Administration with a focus on People/HR or Marketing, or equivalent practical experience.
• Proven experience in Employer Branding, Recruitment Marketing, or Corporate/Internal Communications (with advanced-level scope expected for leading complex change initiatives, AI integrations, and Intranet governance).
• Demonstrated expertise in managing modern Intranet platforms, content management systems, editorial calendars, and cultural engagement programs.
• Solid track record of planning and executing communication streams for corporate project roll-outs and change management initiatives.
• Hands-on proficiency with modern content creation tools, multimedia platforms, and advanced generative AI applications (prompt engineering, AI workflow design, and ethical usage guidelines).
• Excellent editorial, storytelling, Design knowledge and copywriting skills tailored to diverse audience personas.
• Strong stakeholder management skills with a proactive, structured, and hands-on operational approach.
• Fluent in English and German (both written and spoken); Dutch is a plus.