Senior Marketing Specialist (w/m/d)

OpenTAS GmbH; Hamburg; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

30 days annual leave

JobRad

Job summary

OpenTAS GmbH is seeking a Senior Marketing Specialist to plan, implement and improve integrated B2B marketing activities that support international growth. You will develop content and campaigns across digital and offline channels, coordinating with product, sales and service teams to strengthen the value proposition.

You will lead demand generation, ABM efforts and marketing automation, while measuring performance with KPI-based reporting and continuous optimization.

Qualifications

• Several years of professional experience in B2B marketing, digital marketing, content marketing, campaign management or product marketing.
• Proven ability to independently plan, implement and evaluate integrated marketing campaigns.
• Experience with Account-Based-Marketing (ABM) programs is a plus.
• Experience supporting lead generation, customer acquisition and business growth.
• Strong content development and copywriting skills for technical topics.
• Experience with international B2B environments and IT/software products.
• German and English skills required (written and spoken).
• Willingness to travel occasionally and hold a relevant degree or equivalent qualification.

Responsibilities

• Own marketing demand generation programs across digital and offline channels.
• Develop ABM-driven campaigns to strengthen brand awareness and generate qualified leads.
• Manage campaigns and projects with target groups, timelines, approvals, and follow-up.
• Coordinate content creation for website, articles, newsletters, case studies and sales enablement.
• Translate complex software topics into clear marketing messages.
• Plan and coordinate trade fairs, conferences, webinars and events.
• Collaborate with Sales, Product Management and service teams on requirements and growth initiatives.
• Monitor marketing performance and prepare KPI-based reports and improvement recommendations.
• Lead lead management, nurturing and marketing automation processes.
• Research markets, competitors and customer needs to improve processes and reporting.

Skills

B2B marketing

Digital marketing

Content marketing

Campaign management

Marketing strategy

Lead generation

Copywriting

International marketing

Strategic collaboration

Project management

Education

Bachelor's degree or equivalent in Marketing or related field

Tools

CRM

Content management systems

Email marketing tools

Analytics platforms

Job description

To strengthen our Marketing Team, we are looking for a Senior Marketing Specialist to join us as soon as possible. In this role, you will be responsible for planning, implementing and continuously improving integrated B2B marketing activities that strengthen our market presence, generate qualified leads and support our international business growth. You will develop relevant content and campaigns across digital and offline channels, coordinate marketing initiatives with internal and external stakeholders and ensure consistent communication of our products, services and value proposition.

You will work closely with Product Mangaement, Sales, and futher other internal teams to develop our marketing programs and campaigns, addressing the needs of potential new customers and partners, based on our Product Portfolio as well as Go-To-Market Strategy. You will be instrumental for the further development of our marketing measures, performance measurement and communication standards.

For this position, residency in Germany as well as very good German and English skills, both written and spoken, are required. Occasional travel to trade fairs, conferences, customer events and internal meetings will be also relevant for your success.

Key Tasks

• Owning our marketing demand generation programs: Planning, implementation, and measuring of integrated B2B marketing campaigns across digital and offline channels
• Development of ABM-driven campaigns and activities that strengthen brand awareness, generate qualified leads by substantially supporting the achievement our revenue goals
• Independent management of marketing campaigns and projects, including target groups, timelines, approvals, implementation and follow-up
• Close cooperation with the Marketing Specialist for communication in the creation and coordination of website content, articles, newsletters, case studies, presentations, campaign materials and sales enablement content
• Translation of complex software products and technical topics into clear and compelling marketing messages
• Implementation of targeted marketing activities for specific industries, customer segments, products and business priorities
• Close collaboration with Sales and Business Development on lead generation, target account activities and customer acquisition
• Coordination with Product Management and our service teams regarding product developments, customer use cases and market requirements
• Planning and coordination of trade fairs, conferences, webinars, customer events and related communication activities
• Coordination of external agencies and service providers, including briefing, quality assurance and timeline management
• Monitoring of marketing performance and preparation of KPI-based reports and improvement recommendations
• Leading the lead management, lead nurturing and marketing automation processes
• Market, competitor and target group research, as well as continuous improvement of marketing processes, tools and reporting structures

Required Skills

• Several years of professional experience in B2B marketing, digital marketing, content marketing, campaign management or product marketing
• Proven experience in independently planning, implementing and evaluating integrated marketing campaigns
• Understanding of the structure and the approach on realizing Accout-Based-Marketing Programs
• Experience in marketing activities that support lead generation, customer acquisition and business growth
• Strong content development and copywriting skills, including the ability to communicate complex technical topics clearly
• Experience in marketing software products, IT solutions or consulting services, ideally in an international B2B environment
• Industry experience in Energy, Chemicals, logistics or industrial software is an advantage
• Strong understanding of websites, email marketing, social media, online campaigns and marketing automation
• Experience in developing customer-focused content, campaign materials and sales enablement materials
• Experience collaborating with Sales and Business Development on lead generation and growth initiatives
• Ability to translate business priorities, market requirements and customer needs into effective marketing activities
• Experience in marketing analytics, campaign performance measurement and KPI-based reporting
• Confidence in working with CRM, content management, email marketing and analytics systems
• Strong project management, organisational and stakeholder management skills
• A structured, reliable and results-oriented approach, with high ownership and attention to detail
• Very good German and English skills, willingness to travel occasionally and a relevant degree or comparable qualification

Note:

This is not an entry-level position. We therefore particularly welcome applications from candidates with at least five years of relevant professional experience in B2B marketing, digital marketing, content marketing, campaign management, product marketing or a comparable role. We also explicitly encourage people aged 50+ to apply!

Why us?

We offer a modern working environment where initiative, professional development and teamwork are highly valued:

• Hybrid working and the option to work remotely, including temporary mobile working from abroad
• Working time account to support a healthy work-life balance
• 30 days of annual leave
• An integrated career and development system with transparent perspectives
• Professional development and continuous learning are important to us and are actively supported
• JobRad: configure your JobRad, or even more than one
• Team and company events that strengthen our open and collaborative culture
• An international working environment with colleagues, customers and partners worldwide
• A Works Council that provides advice and support
• A growing global team and an innovative product environment
• The opportunity to actively shape our market presence, marketing activities and future growth