Employee Experience & Employer Branding Manager (m/f/d)

DCMS Service GmbH; Berlin; Hybride; EUR 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Company pension scheme

30 days of holiday

Stock options participation

Commuting cost reimbursement

Training opportunities

Access to eLearning platforms

Résumé du poste

DocMorris is seeking a senior communications professional to lead employer branding and recruitment marketing. You will design multi-channel campaigns, shape internal communications, and drive intranet governance and career-page optimization.

The role emphasizes AI-driven workflows and storytelling to attract talent and enhance employee experience. You will collaborate with People, IT, Marketing and leadership, delivering engaging content for internal and external channels while advancing

Qualifications

• Experience in Employer Branding, Recruitment Marketing, or Corporate/Internal Communications with complex change initiatives.
• Experience managing intranet platforms, CMS, editorial calendars and cultural engagement programs.
• Hands-on proficiency with multimedia content creation tools and AI applications.
• Excellent editorial, storytelling, design knowledge and copywriting for diverse audiences.

Responsabilités

• Concept, execute, and optimize multi-channel recruitment marketing campaigns across social media and careers platforms.
• Design and implement structured internal communications and change management strategies.
• Own intranet and career page strategy, governance, and user experience improvements.
• Develop internal events and campaigns to reinforce culture and engagement.
• Partner with People, IT, Marketing and leadership to capture success stories and advise on communications best practices.

Connaissances

Employer branding

Recruitment marketing

Intranet governance

Content creation

AI workflows

Stakeholder management

Bilingual English/German

Formation

Degree in Communications/Marketing/Media Studies/Business Administration

Outils

Content management systems

Intranet platforms

Editorial calendars

Generative AI tools

Description du poste

DocMorris stands for customer-centred, innovative services and a wide range of digital healthcare products. These range from quickly making appointments to see a doctor online on the TeleClinic telemedicine platform to pharmaceutical advice and the supply of prescription and over-the-counter medicines and healthcare products from Germany's best-known online pharmacy.In addition, there is the marketplace with a broad complementary range of remedies and aids as well as products from the areas of nutrition, beauty and family. DocMorris thus provides its customers with easy access to comprehensive healthcare services in one place with just one click. In the Germany segment, the Swiss company DocMorris AG generated external sales of CHF 1,122.6 million in 2025 with 11 million active customers.Your tasksKey ResponsibilitiesEmployer Positioning & Recruitment Marketing: Concept, execute, and continually optimize multi-channel recruitment marketing campaigns across social media, careers platforms, and external touchpoints to attract top talent for DocMorris.Internal Communications (People topics) & Project Roll-outs: Design and execute structured communication strategies for key business initiatives (People), system implementations, and change processes to drive clarity, alignment, and adoption across the organization.Intranet & Career Page Strategy & Governance: Own the functional structure, content strategy, editorial planning, and continuous user-experience improvement of the DocMorris Intranet and various Career Pages.Engagement: Champion and embed the DocMorris culture principles into everyday internal communications; concept internal events, campaigns, and cultural touchpoints like #one_docmorris that build community, reinforce our culture principles, and elevate the overall employee experience.Advanced AI Workflows & Tooling: Design and implement team-wide AI-driven workflows , create tailored brand models and prompt libraries, establish clear guidelines for ethical AI usage across Employer Branding and Communications, and pilot next-generation AI marketing tools to optimize productivity and innovation for your area of responsibility and expertise.Content Creation & Storytelling: Produce high-quality written, visual, and multimedia assets for both internal news channels and external candidate channels (incl Social Media channels), setting high creative and tone-of-voice standards.Stakeholder Advisory & Cross-Functional Partnering: Partner closely with People teams, IT, Marketing, External Partners and leadership to capture internal success stories, advise leadership on internal communication best practices, and support departmental announcements.Data-Driven Performance & Reporting: Support the establishment of key performance indicators (KPIs), for both internal communications reach and employer branding campaign effectiveness to continually refine strategy.Your Qualifications & CompetenciesDegree in Communications, Marketing, Media Studies, Business Administration with a focus on People/HR or Marketing, or equivalent practical experience.Proven experience in Employer Branding, Recruitment Marketing, or Corporate/Internal Communications (with advanced-level scope expected for leading complex change initiatives, AI integrations, and Intranet governance).Demonstrated expertise in managing modern Intranet platforms, content management systems, editorial calendars, and cultural engagement programs.Solid track record of planning and executing communication streams for corporate project roll-outs and change management initiatives.Hands-on proficiency with modern content creation tools, multimedia platforms, and advanced generative AI applications (prompt engineering, AI workflow design, and ethical usage guidelines).Excellent editorial, storytelling, Design knowledge and copywriting skills tailored to diverse audience personas.Strong stakeholder management skills with a proactive, structured, and hands-on operational approach.Fluent in English and German (both written and spoken); Dutch is a plus.#LI-MW1#Prio1Our BenefitsCompany pension scheme with attractive employer contributions30 days of holidayOpportunity to participate in the employee participation program (stock options)Commuting cost reimbursementTraining opportunities and regular development meetingsAccess to eLearning platforms such as LinkedIn LearningShopping discounts through Corporate BenefitsGreat employee events and annual company celebrationsFeel good working environment with air-conditioned, bright offices and ergonomically equipped workstations with modern technical equipmentFlexible working hours and home office optionsAt our locations in Heerlen and Aachen, either a German or Dutch employment contract may apply. We will inform you during the selection process about the type of contract and the associated benefits.