crm marketing manager in e-commerce

HireHi; Berlin; On-site; EUR 35,000 - 55,000; Full time

Benefits offered by this job

Urban Sports Club membership

Free E-bike or E-scooter subscription

Fair compensation

Job summary

popeia is seeking an email marketing specialist to plan and execute campaigns for launches and specials. You will manage email flows, support lead campaigns, and grow customer segmentation, with a focus on delivering on-brand messages across channels.

The role involves A/B testing, KPI monitoring, and close collaboration with social media, influencer marketing, and performance teams to optimize engagement and revenue.

Qualifications

• 1+ year of email marketing or CRM experience required.
• Experience with an email marketing tool and understanding of flows and segmentation.
• Ability to write concise, on-brand subject lines and emails.
• Comfort reading KPIs and deriving actionable insights.
• Familiarity with Klaviyo is a plus.

Responsibilities

• Plan and execute email campaigns for launches and specials from concept to delivery.
• Manage, optimize, and expand email flows and lead campaigns.
• Build and develop customer segmentation and run AB tests on subject lines, content, send times, and formats.
• Monitor and report KPIs and apply learnings to future campaigns.
• Grow the newsletter list and engaged segment; coordinate with social media, influencer, and performance teams.

Skills

Email marketing

CRM

Segmentation

A/B testing

Klaviyo

Tools

Klaviyo

Job description

popeia creates sustainably and fairly produced everyday socks and donates socks to women in need with every online shop order. Its second brand, KLEKKS, launches an artistic blanket each month, made from 100% natural materials in the EU.

Задачи:

Plan and execute email campaigns for launches and specials, from concepts and copy to visual design and delivery Manage, optimize, and expand email flows Support and execute the email side of lead campaigns Build and develop customer segmentation A/B test subject lines, content, send times, and formats Monitor and report relevant KPIs and implement resulting learnings Grow the newsletter list and engaged segment Manage WhatsApp marketing and the referral program Coordinate closely with social media, influencer marketing, and performance teams

Требования:

At least 1 year of professional experience in email marketing or CRM Experience with an email marketing tool Understand email flows and segmentation and think across the customer journey Write concise, on-brand subject lines and emails Have a good eye for design and understand how to create effective, on-brand emails Read KPIs confidently and derive ideas from them Work in a structured and careful way while managing multiple campaigns Будет плюсом: D2C or e-commerce experience, Klaviyo experience

Условия:

• Fair compensation
• Urban Sports Club membership
• Free E-bike or E-scooter subscription through Dance