CRM Manager (German-Speaking)

HireHi; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

28 days vacation

NAVIT or Urban Sports Club membership

Employee discounts on products

Professional development budget

Flexible working hours

Remote work allowance

Zusammenfassung

HireHi ищет опытного специалиста по CRM и жизненному циклу в Берлине для ведения проектов от выявления возможностей до стратегии, дизайна путей, реализации и анализа. Вы будете развивать персонализированные кампании через Email, Push, SMS и другие каналы, управлять сегментацией и экспериментами, а также сотрудничать с Data, Product, Growth и Operations.

Требуется глубокий опыт в CRM, владение немецким и английским языками, умение работать в быстрорастущей международной среде и готовность к

Qualifikationen

• 4+ года опыта в CRM, lifecycle‑маркетинге или смежной функции роста.

Aufgaben

• Ведение CRM‑инициатив от выявления возможностей до стратегии и анализа.

Kenntnisse

CRM experience

Lifecycle marketing

Analytical mindset

Cross-functional collaboration

English fluency

German fluency

Tools

Customer.io

Braze

Klaviyo

Iterable

Bloomreach

Looker

Excel/Sheets

Jobbeschreibung

Описание:

FORMEL SKIN and VOY are building a digital health platform that provides personalised treatments in dermatology, weight management, and preventative care. The companies combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective.

Задачи:

• Own defined areas of the customer lifecycle end-to-end, from opportunity identification and strategy through journey design, execution, analysis, and optimisation
• Build and optimise lead nurturing, funnel abandonment, onboarding, retention, reactivation, cross-sell, and other lifecycle journeys
• Use behavioural, customer, source, and funnel data to identify opportunities and create meaningful segments and personalised experiences
• Translate customer and business problems into actionable CRM initiatives and lifecycle programmes
• Work cross-functionally to define priorities and shape the CRM roadmap
• Identify and prioritise opportunities across acquisition, conversion, activation, retention, reactivation, cross-sell, and referral
• Develop journeys for newsletter signups, funnel abandoners, returning leads, inactive users, existing customers, and other high-value audiences
• Test messaging, timing, segmentation, incentives, channel mix, and journey logic to improve performance
• Analyse funnel and customer behaviour, campaign, cohort, and experiment performance; turn findings into recommendations and next steps
• Connect CRM performance to commercial outcomes, including conversion, retention, customer value, LTV, revenue, and incentive efficiency
• Prioritise CRM opportunities by expected customer impact, commercial value, incremental potential, effort, and scalability
• Establish and contribute to a structured test-and-learn approach across CRM
• Design experiments with clear hypotheses, success metrics, and appropriate control groups where relevant
• Evaluate incremental impact rather than relying solely on campaign‑attributed performance
• Translate learnings into decisions about what to scale, stop, iterate, or investigate further
• Identify anomalies, performance gaps, and opportunities even when data is not perfectly packaged
• Identify opportunities to expand CRM across email, push, SMS, WhatsApp, and other relevant channels
• Evaluate channels and formats based on customer value, incremental impact, scalability, consent, and operational feasibility
• Develop scalable CRM programmes, personalisation frameworks, and lifecycle capabilities for different markets and customer segments
• Build and optimise campaign logic, audience segments, triggers, and personalised journeys in CRM platforms
• Ensure CRM programmes are correctly implemented, monitored, and maintained
• Own campaign QA and proactively identify and resolve issues across lifecycle areas
• Monitor deliverability, consent, DOI, tracking, errors, and other CRM hygiene metrics
• Ensure communications are accurate, compliant, consistent, and delivered as intended
• Work with Data and Tech to identify and resolve tracking, event, identity, and data‑quality issues
• Partner with Marketing, Product, Data, Tech, Brand, Copy, and Operations teams
• Translate CRM opportunities into clear requirements and drive projects forward with relevant stakeholders
• Challenge assumptions and bring a CRM and customer perspective to cross‑functional initiatives
• Influence priorities and decisions, including where there is no direct ownership
• Ensure customer communications are consistent across channels and aligned with the overall customer experience

Требования:

• 4+ Years of experience in CRM, lifecycle marketing, retention, customer marketing, or a related growth function
• Experience owning CRM initiatives end-to-end, from identifying an opportunity through strategy, execution, analysis, and optimisation
• Strong understanding of customer lifecycle, funnel conversion, segmentation, retention, reactivation, and customer value
• Hands‑on experience with CRM platforms such as Customer.io, Braze, Bloomreach, Iterable, Klaviyo, or similar
• Strong analytical mindset and confidence using Looker, Excel/Sheets, or similar analytics platforms
• Comfortable analysing funnels, cohorts, campaign attribution, customer behaviour, and experiment results
• Solid understanding of experimentation, control groups, and incremental impact
• Strong experimentation mindset, with the ability to form hypotheses, test, learn, and iterate
• Strong commercial judgement and ability to connect CRM activity to customer and business outcomes
• Excellent attention to detail and a strong sense of ownership
• Strong prioritisation skills and ability to balance opportunities by impact, effort, and scalability
• Strong cross‑functional communication skills and confidence working with Data, Product, Tech, Growth, Brand, and Operations
• Fluent in English and German; German is required for roles involving German‑language customer communications
• Experience working in an international startup, scale‑up, or fast‑paced environment
• Basic HTML knowledge for email creation and QA
• Будет плюсом: Experience with CRM channels beyond email, such as Push, SMS, WhatsApp, or other emerging channels; experience with CRM deliverability, GDPR, consent management, and double opt‑in processes; experience in a regulated or compliance‑sensitive environment, ideally healthcare; experience with referral, loyalty, or other CRM‑led growth initiatives; basic SQL knowledge; experience owning a CRM or lifecycle roadmap across multiple markets, products, or customer segments

Условия:

• 28 Days vacation
• NAVIT or Urban Sports Club membership
• Employee discounts on products
• Professional development budget
• Flexible working hours
• Remote work allowance