CRM manager in digital marketplace

Mobile DE; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Pension scheme

Regular team events

Coaching and learning platforms

Monthly transportation allowance

Hybrid work with international days

Employee assistance program

Enhanced parental leave

Job summary

mobile.de ищет опытного специалиста по CRM для перевода бизнес-целей в приоритетную CRM‑дорожную карту и концепции кампаний. Вы будете разрабатывать сегментацию, персонализацию и жизненный цикл, управлять кампаниями от идеи до запуска и сотрудничать с техническими коллегами над настройками Salesforce Marketing Cloud.

Требуется владение английским на рабочем уровне; немецкий является преимуществом. Рабочая модель гибридная с возможностью работать в разных локациях; компания предлагает

Qualifications

• Несколько лет опыта в CRM и маркетинговой автоматизации, с доказанным портфолио запуска кампаний.
• Умение разрабатывать CRM-стратегии кампаний и многоуровневые пути взаимодействия с клиентами.
• Способность превращать бизнес-задачи в понятные концепции кампаний, брифы и планы.
• Аналитический склад ума: KPI, данные клиентов, A/B тесты и выводы по действиям.
• Умение презентовать рекомендации руководству и кросс-функциональным партнерам.
• Навыки управления стейкхолдерами и работы в матричной организации.
• Свободное владение бизнес-английским; немецкий приветствуется.

Responsibilities

• Перевод бизнес-целей в приоритетную CRM-дорожную карту и концепции кампаний.
• Разработка сегментации, персонализации и стратегий жизненного цикла на основе данных.
• Ответ за полный цикл кампании: от идеи до запуска, брифинг и координация участников.
• Определение KPI, анализ конверсий и кампейн-метрик, проведение A/B-тестов.
• Презентация стратегий CRM руководству и заинтересованным лицам; выравнивание целей.
• Сотрудничество с техническими коллегами по настройке Salesforce Marketing Cloud и связанных данных, участие в AI-инициативах для повышения эффективности.
• Поиск возможностей улучшить клиентский опыт и операционную эффективность.

Skills

CRM marketing

Marketing automation

Lifecycle marketing

Campaign strategy

SQL basics

AMPscript

Salesforce Marketing Cloud

Data Cloud

AI in marketing

Stakeholder management

English (business fluent)

German language skills

Tools

Salesforce Marketing Cloud

SQL

Job description

Описание:

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one‑stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Задачи:

Translate business goals into a prioritised CRM roadmap, OKRs, campaign concepts and measurable plans across email, push, in-app and other relevant channels. Develop segmentation, personalisation and lifecycle strategies, using customer insights and business objectives to guide decisions and to increase engagement, retention and conversion. Take responsibility for every campaign from the first idea to launch: define the concept, write clear briefs, plan timelines, coordinate all contributors, ensure quality at go‑live and make sure the campaign lands in the market as planned. Define and monitor KPIs, analyse funnel and campaign performance, run A/B tests and turn findings into clear recommendations and next actions. Present and pitch CRM strategies, concepts and results to senior leaders and cross‑functional partners; build alignment, manage competing priorities and constructively challenge where needed. Brief and guide technical colleagues, agencies and other delivery partners, keeping work aligned to the strategy, quality bar, timelines and customer needs. Act as a trusted CRM consultant for Marketing and business teams and present CRM initiatives to other business stakeholders in clear, accessible terms. Identify opportunities to improve customer experience, campaign effectiveness and operational efficiency. Work together with technical CRM colleagues & Developers on the set‑up in Salesforce Marketing Cloud and connected data platforms, and contribute to AI efficiency initiatives that help the CRM team work more autonomously.

Требования:

Several years of experience in CRM, marketing automation, lifecycle marketing or a closely related role, with a track record of owning campaigns end to end. Proven experience developing CRM campaign strategies, customer segments and multi‑channel journeys that support customer engagement, retention and conversion. The ability to turn business needs into clear campaign concepts, briefs and delivery plans, and to stay accountable for implementation and results. An analytical mindset: you are comfortable working with KPIs, interpreting campaign and customer data, running tests and deriving clear next steps. Confidence presenting recommendations, pitching ideas and communicating performance to senior and non‑technical stakeholders. Strong stakeholder management skills: you can build trust, align different perspectives, navigate complexity and influence without relying on formal authority. A structured, collaborative approach and the ability to manage several initiatives and partners in parallel. Business‑fluent English. Будет плюсом:

• Practical experience with Salesforce Marketing Cloud or a comparable CRM marketing automation platform;
• Basic knowledge of SQL and the ability to query customer and campaign data;
• familiarity with AMPscript or comparable scripting;
• Familiarity with customer data platforms, such as Salesforce Data Cloud;
• Experience with creating AI skills, agents or workflows that boost team efficiency by automating recurring tasks;
• Experience in a digital marketplace or similar complex structures where B2B and B2C businesses are combined;
• German language skills;
• Experience in a large, matrixed organisation and in steering agencies

Условия:

• competitive base salary and participation in the company’s incentive programs.
• On top of the statutory retirement insurance, we offer a competitive company pension scheme.
• Regular team and company events offer the opportunity to network and learn from each other.
• Keep growing with access to coaching, learning platforms and resources.
• Stay mobile with a monthly transportation allowance.
• Our well‑equipped office supports focused work and teamwork - plus inviting social zones where colleagues can relax and connect a hybrid approach with the option to work abroad for a set number of days per year.
• confidential employee assistance and support services available to employees and their immediate families.
• enhanced parental leave and family‑friendly policies to support all parents and careers.
• We are a global organisation who truly believes in growing our people.
• To support this we offer lots of development and training opportunities and provide a budget for our team members.