Marketing manager in CRM

FUNKE; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

FUNKE Academy

Corporate benefits

Job summary

FUNKE ищет Marketing Manager - CRM (m/f/d) с опытом работы в CRM‑управлении и цифровыми подписками. Вакансия открыта в Берлине, Гамбурге или Эссене; гибридный формат работы.

Вы будете разрабатывать кампании, сегментацию, пути клиента, запускать winback, сотрудничать с Product, Technology, Data & Analytics, Marketing и Editorial, экспериментировать с ИИ и измерять KPI.

Qualifications

• Не менее 2 лет опыта в CRM‑менеджменте, предпочтительно в цифровых подписках.
• Умение работать с аналитикой и принимать решения на основе данных.
• Умение проводить воркшопы и координировать проекты с помощью Miro.

Responsibilities

• Разработка и ведение кампаний и путей клиента для активации и удержания подписчиков.
• Проектирование winback‑воркфлоу и он‑сай messaging.
• Участие в CRM‑стратегии с фокусом на lifecycle и рост.
• Управление стейкхолдерами и кросс‑функциональными проектами (Jira/Miro).
• Эксперименты с ИИ и персонализацией; тестирование и масштабирование.
• Определение KPI и анализ эффективности инициатив.

Skills

CRM‑менеджмент

Data‑driven подход

Аналитические навыки

D3 German C2 коммуникации

Управление стейкхолдерами

Командная работа

A/B тестирование и инструменты сегмент

Jira

Miro

Tools

Jira

Miro

Job description

Описание

To support our team and further develop our digital subscription business in Berlin, Hamburg or Essen, we are looking for you as Marketing Manager - CRM (m/f/d).

Задачи

• User Engagement & Subscriber Retention: You develop and manage data-driven onsite campaigns and customer journeys that activate, delight and retain our subscribers in the long term.
• Winback Journeys: You design and optimise automated winback workflows—for example, through onsite messaging and know exactly when and how to win back churned subscribers.
• Strategy Development: You contribute to the CRM strategy for our digital subscription business, with a clear focus on lifecycle management and sustainable growth.
• Stakeholder Management: You work closely with Product, Technology, Data & Analytics, Marketing and Editorial, bringing different perspectives together around a common direction. You also manage cross‑functional projects and structure our roadmaps, for example with tools such as Jira or Miro.
• AI & Experimentation: You try out new AI approaches (e.g. for personalisation, segmentation or content variations), test them on a small scale, roll them out across all our portals if appropriate, and share your learnings with the team.
• Reporting & Performance: You define relevant KPIs, analyse the performance of your initiatives and report the results transparently to relevant stakeholders.

Требования

• You have at least 2 years of experience in CRM management, preferably focused on digital subscription models - whether in publishing, e-commerce, streaming, SaaS, telecommunications or another digital environment.
• You have a proven track record in user engagement, retention, churn reduction and winback.
• You have strong analytical skills, consistently take a data‑driven approach and can interpret data independently and derive strategies from it.
• You have strong tool expertise in onsite segmentation, trigger‑based workflows, paywall/messaging logic, audience building and A/B testing tools.
• You excel at stakeholder management, communicate as an equal with colleagues in Technology, Editorial and Management, keep track of several projects at once, and facilitate workshops using Miro or similar tools.
• You are highly innovative and motivated to test new tools and AI approaches and share your learnings with the team.
• Your excellent written and spoken German communication skills (C2 level), team spirit and strong hands‑on mentality round out your profile.

Условия

• Innovation meets tradition: You help shape the digital transformation of our media group.
• Develop with us: We enable you to take part in individual coaching, workshops or online training through the FUNKE Academy.
• Work flexibly: We offer a hybrid working model because your work‑life balance matters to us.
• Teamwork: You can expect a dynamic team, an open feedback culture, short communication channels and a warm, welcoming atmosphere.
• Corporate Benefits: We offer a benefits portal with attractive discounts and subscriptions.
• Stay fit and healthy: Benefit from our partnerships with a range of fitness studios and receive individual advice on your mental and physical health.