CRM manager:in in beauty

Pomélo+Co.; Berlin; Hybrid; EUR 70,000 - 95,000; Full time

Job summary

Pomélo+Co. in Berlin sucht eine/n Senior CRM Manager, um die Kundenlebenszeit über alle Marken zu steigern, Loyalität zu fördern und Markenbeziehungen auszubauen. Du bist Teil des Marketing-Teams und entwickelst die CRM-Strategie mit dem zweiten CRM Manager.

Aufgaben umfassen Lifecycle-Marketing, mehrkanalige Journeys, Automatisierung, A/B-Tests und datengetriebene Optimierung. Vorteilhaft sind Klaviyo-Erfahrung, WhatsApp-Marketing und Beauty‑Branche-Erfahrung; Deutsch und Englisch sind

Qualifications

• 3–5 Jahre CRM-Erfahrung mit Lifecycle- und Retention-Verantwortung.
• Ausgeprägte Kenntnisse von Segmentierung und Personalisierung.
• Starke analytische Fähigkeiten mit KPI-Interesse.
• Erfahrung mit Automatisierung und Journeys.
• Selbstorganisiert und cross-funktional arbeitend.

Responsibilities

• Verantwortung für CRM, Lifecycle-Marketing und Kundenbindung über alle Märkte.
• Planung, Optimierung und Implementierung von Multi-Channel-Journeys.
• Durchführung von A/B-Tests und datengetriebene Entscheidungen.
• Aufbau und Weiterentwicklung von Loyalitätsprogrammen.
• Analyse von KPIs zur datenbasierten Optimierung von Kampagnen.
• Entwicklung kreativer Kampagnen zur Steigerung von Engagement und LTV.

Skills

Lifecycle-Marketing

Kundensegmentierung

Datenanalyse

A/B-Testing

Projektmanagement

KPI-Driven

Tools

Klaviyo

CRM-Systeme

WhatsApp Marketing

Job description

Описание: Do you love modern hair care and know how to guide customers throughout the entire lifecycle? We’re looking for a CRM Manager whose goal is to measurably increase customer lifetime value and build lasting brand relationships. Sound like you? Join our team and take our brand to the next level as a (Senior) CRM Manager. You’ll be part of the Marketing team and work closely with another CRM Manager to shape and develop the CRM strategy across all brands. MONDRIAN:LABS operates two independent beauty brands in Berlin: SHYNE and Pomélo+Co., both with loyal D2C customer bases and growing B2B partnerships across Europe.

Задачи:

• Take responsibility for CRM, lifecycle marketing and customer retention across all markets, with a clear focus on growth, repeat purchases and customer lifetime value
• Plan, optimize and implement multi-channel journeys, including automation and personalization
• Conduct and evaluate A/B tests, and derive and implement data-driven decisions for continuous optimization
• Build, maintain and develop loyalty programs, including customer surveys
• Use analytics and KPIs to make data-driven decisions
• Develop creative campaigns to increase engagement and customer lifetime value

Требования:

• At least 3–5 years of CRM experience, with responsibility for lifecycle and customer retention initiatives
• Very good knowledge of CRM tools and technical aptitude as the basis for scalable and high-performing CRM setups
• Decision‑making skills and a strong test‑and‑learn mindset based on KPIs and data
• Experience with segmentation, personalization, and building and developing customer journeys and lifecycle strategies
• Experience with automation and personalized CRM flows throughout the customer lifecycle
• Self‑directed, organized, and experienced in project and campaign planning, including working with cross‑functional teams
• Fluent German and English, as these are our company languages
• Будет плюсом: Klaviyo; Experience with complex lifecycle setups, as well as knowledge of WhatsApp marketing and the beauty industry; French or Italian, as we also serve the French and Italian markets

Условия:

• An exciting environment: a captivating start‑up atmosphere
• A strong foundation: become part of our skilled and supportive Marketing team.
• Make an active contribution: we value continuous improvement.
• Get involved in optimizing and developing our processes.
• Standing still is not an option for us.
• Flexible work‑life balance: benefit from our hybrid working model, which allows you to work from home two days a week (Mondays and Fridays; on the other days, we all meet at our office at Rosenthaler Platz)
• Additional time off: in addition to work‑from‑anywhere days, we give you December24 and31 as extra days off.
• A modern working environment: our modern office at Rosenthaler Platz offers a great view and is dog‑friendly.
• Stay fit: we support your health and wellbeing with an Urban Sports Club membership (M) for sports enthusiasts; alternatively, you can use the employee discounts and vouchers in the Probonio app
• Teamwork makes the dream work: enjoy regular team lunches and team events.
• Attractive extras: receive free company products on an ongoing basis.
• Tools for your success: choose the equipment that works best for you, e.g. a MacBook or a notebook of your choice.
• We also offer the classics, such as a free fruit basket, snacks and fresh coffee.