Product manager for CRM systems

Aroundhome; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work

Berlin office monthly

EU 30 days remote

Training budget

LinkedIn Learning

Urban Sports Club

Mental health support

JobRad

BVG ticket

Social Day

Job summary

Aroundhome is seeking an experienced Senior Product Manager to strengthen the Internal Enablement Team and advance our Salesforce-based CRM and operations infrastructure in Berlin. You will define a strategic roadmap, work with architects and admins, and drive data-driven improvements that scale across Sales and Operations.

You will also lead change management and training initiatives while leveraging AI tools for efficiency.

Qualifications

• Proven track record as a Senior Product Manager for CRM transformations.
• Hands-on Salesforce expertise and relevant certifications are a plus.
• Strong knowledge of Continuous Product Discovery and outcome-oriented metrics.
• Able to translate business goals into measurable initiatives and KPIs.
• Excellent communication and storytelling to align interface teams.

Responsibilities

• Define and manage a strategic product roadmap for Salesforce ecosystem.
• Collaborate with Salesforce architects, admins, data experts and developers.
• Translate growth goals into reusable system components and data flows.
• Prioritize backlog with evidence-based decisions and measurable outcomes.
• Support training, change management, and rollout of new processes; drive AI-enabled optimizations.

Skills

CRM transformations

Salesforce

Continuous Product Discovery

System architecture

Data synchronization

API interfaces

Communication skills

AI tools

Stakeholder management

Education

Salesforce certifications

Tools

Salesforce

Job description

Описание

We are looking for an experienced, passionate and hands‑on Senior Product Manager to strengthen our product team and support Aroundhome’s core business processes for our next phase of growth. Aroundhome is Germany’s leading platform for home projects, connecting thousands of homeowners with the right local contractors. The Internal Enablement Team is responsible for the central CRM and operational infrastructure—primarily based on Salesforce—that power our sales teams and, in the future, Customer Care.

Задачи

As Senior Product Manager, you define and manage a strategic product roadmap that translates our growth goals into a modern, future-proof Salesforce ecosystem. You combine user research, process analysis and quantitative data to identify the root causes of problems and systematically validate opportunities for impact. You challenge existing workflows to create reusable system components, clean data flows and clear system boundaries between Salesforce and connected tools. You make evidence-based decisions to prioritize your backlog, consistently focusing on business growth and operational scalability. You work closely with Salesforce architects, Salesforce administrators, data experts and software developers to manage the product lifecycle and deliver quickly testable, incremental value. You coordinate closely with the Sales and Operations business teams and actively support them through training, change management and the introduction of new processes. You manage your initiatives using clear success metrics and drive the use of smart AI tools to continuously optimize processes and work results.

Требования

You have a proven track record as a Senior Product Manager leading comprehensive CRM transformations, as well as deep, hands‑on knowledge of the Salesforce ecosystem (relevant certifications are a plus). You have a strong understanding of Continuous Product Discovery and the ability to translate overarching business goals into measurable, outcome‑oriented metrics. You have a very good understanding of system architectures, data synchronization and API‑based interfaces between Salesforce and connected systems. You have excellent communication and storytelling skills to bring interface teams along and drive the successful rollout of new features and workflows at every level. You have practical experience using AI tools in your day‑to‑day work (e.g. for research, technical analysis or prototyping) to increase efficiency and innovation. You are fluent in spoken and written German and English, enabling smooth collaboration with international tech teams and local operational business teams. Будет плюсом: Relevant certifications are a plus

Условия

We offer a hybrid working model that combines the flexibility of remote work with in‑person interaction. Ideally, you live in Berlin or somewhere that allows you to get to the office easily. We offer plenty of flexibility, while also valuing your regular attendance in person for team days, workshops and meetings. We therefore require you to be present at our Berlin office monthly. You can also work from selected EU countries for up to 30 days per year. In regular feedback conversations, you shape your individual development path together with your manager. You also receive an annual training budget, free access to LinkedIn Learning and informative workshops that provide new ideas and support your personal development. We want you to feel good and support your health with a discounted Urban Sports Club membership. Our partner Fürstenberg Institut also offers you and your family members guidance and support with mental health and coaching. We care about our planet and the people who live on it. Our ESG team (Environmental, Social & Governance) promotes awareness of environmentally friendly practices. We also work with JobRad, offer a discounted BVG ticket and actively support social projects in Berlin on our annual Social Day. We pitch in to give back to our planet and fellow human beings. Our sense of community is what drives us. Once a month, we celebrate our Company Office Day at Potsdamer Platz, when everyone meets in person. Alongside a comprehensive update from our C-board, the focus is on spending time together and connecting over lunch and dinner.