CRM Manager (d/f/m)

Mobile DE; Berlin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Company pension

Team events

Learning budget

Hybrid work

Transportation allowance

Wellbeing services

Parental leave

Job summary

mobile.de, based in Berlin, seeks a CRM specialist to shape and execute data-driven customer journeys for B2C, owning end-to-end campaigns across email, push, and in-app channels. You will collaborate with Marketing, Product, Tech, Analytics and external partners to translate business priorities into impactful campaigns.

The role requires several years in CRM/marketing automation, strong analytics, SQL basics, and English proficiency. Hybrid work with a focus on growth and AI-enabled efficiency.

Qualifications

• Several years of experience in CRM, marketing automation, lifecycle marketing or a closely related role, with a track record of owning campaigns end to end.
• Proven experience developing CRM campaign strategies, customer segments and multi-channel journeys that support customer engagement, retention and conversion.
• The ability to turn business needs into clear campaign concepts, briefs and delivery plans, and to stay accountable for implementation and results.
• An analytical mindset: you are comfortable working with KPIs, interpreting campaign and customer data, running tests and deriving clear next steps.
• Confidence presenting recommendations, pitching ideas and communicating performance to senior and non-technical stakeholders.
• Strong stakeholder management skills: you can build trust, align different perspectives, navigate complexity and influence without relying on formal authority.
• A structured, collaborative approach and the ability to manage several initiatives and partners in parallel.
• Business-fluent English.

Responsibilities

• Own CRM strategy and planning: Translate business goals into a prioritised CRM roadmap, OKRs, campaign concepts and measurable plans across email, push, in-app and other relevant channels.
• Design customer journeys: Develop segmentation, personalisation and lifecycle strategies, using customer insights and business objectives to guide decisions and to increase engagement, retention and conversion.
• Bring campaigns alive from A to Z: Take responsibility for every campaign from the first idea to launch: define the concept, write clear briefs, plan timelines, coordinate all contributors, ensure quality at go-live and make sure the campaign lands in the market as planned.
• Use data to improve outcomes: Define and monitor KPIs, analyse funnel and campaign performance, run A/B tests and turn findings into clear recommendations and next actions.
• Influence and align stakeholders: Present and pitch CRM strategies, concepts and results to senior leaders and cross-functional partners; build alignment, manage competing priorities and constructively challenge where needed.
• Steer delivery across teams: Brief and guide technical colleagues, agencies and other delivery partners, keeping work aligned to the strategy, quality bar, timelines and customer needs.
• Advise and enable the organisation: Act as a trusted CRM consultant for Marketing and business teams and present CRM initiatives to other business stakeholders in clear, accessible terms.
• Continuously evolve CRM capabilities: Identify opportunities to improve customer experience, campaign effectiveness and operational efficiency.
• Collaborate on technical set-ups (where needed): Work together with technical CRM colleagues & Developers on the set-up in Salesforce Marketing Cloud and connected data platforms, and contribute to AI efficiency initiatives that help the CRM team work more autonomously.

Skills

CRM

Marketing automation

Lifecycle marketing

Campaign management

Stakeholder management

Analytics

English proficiency

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

SQL basics

Job description

Job description

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

What You’ll Do & Who You Are

You will join mobile.de's growing CRM team. In this role, you will shape the CRM strategy for your assigned B2C business areas and bring it to life: developing relevant, data-driven customer journeys for private customers and translating business priorities into effective campaigns that customers notice and value. You will be the driving force behind your campaigns and responsible for the whole process from A to Z: from the first idea and concept, through planning and briefing, to launch, performance analysis and optimisation. You will work closely with Marketing, Product, Tech, Analytics and external partners, who will support you with the technical set-up where needed.

Job requirements

What you bring:

• Several years of experience in CRM, marketing automation, lifecycle marketing or a closely related role, with a track record of owning campaigns end to end.
• Proven experience developing CRM campaign strategies, customer segments and multi-channel journeys that support customer engagement, retention and conversion.
• The ability to turn business needs into clear campaign concepts, briefs and delivery plans, and to stay accountable for implementation and results.
• An analytical mindset: you are comfortable working with KPIs, interpreting campaign and customer data, running tests and deriving clear next steps.
• Confidence presenting recommendations, pitching ideas and communicating performance to senior and non-technical stakeholders.
• Strong stakeholder management skills: you can build trust, align different perspectives, navigate complexity and influence without relying on formal authority.
• A structured, collaborative approach and the ability to manage several initiatives and partners in parallel.
• Business-fluent English.

Nice to have

• Practical experience with Salesforce Marketing Cloud or a comparable CRM marketing automation platform.
• Basic knowledge of SQL and the ability to query customer and campaign data; familiarity with AMPscript or comparable scripting.
• Familiarity with customer data platforms, such as Salesforce Data Cloud.
• Experience with creating AI skills, agents or workflows that boost team efficiency by automating recurring tasks.
• Experience in a digital marketplace or similar complex structures where B2B and B2C businesses are combined.
• German language skills.
• Experience in a large, matrixed organisation and in steering agencies.

Job responsibilities

• Own CRM strategy and planning: Translate business goals into a prioritised CRM roadmap, OKRs, campaign concepts and measurable plans across email, push, in-app and other relevant channels.
• Design customer journeys: Develop segmentation, personalisation and lifecycle strategies, using customer insights and business objectives to guide decisions and to increase engagement, retention and conversion.
• Bring campaigns alive from A to Z: Take responsibility for every campaign from the first idea to launch: define the concept, write clear briefs, plan timelines, coordinate all contributors, ensure quality at go-live and make sure the campaign lands in the market as planned.
• Use data to improve outcomes: Define and monitor KPIs, analyse funnel and campaign performance, run A/B tests and turn findings into clear recommendations and next actions.
• Influence and align stakeholders: Present and pitch CRM strategies, concepts and results to senior leaders and cross-functional partners; build alignment, manage competing priorities and constructively challenge where needed.
• Steer delivery across teams: Brief and guide technical colleagues, agencies and other delivery partners, keeping work aligned to the strategy, quality bar, timelines and customer needs.
• Advise and enable the organisation: Act as a trusted CRM consultant for Marketing and business teams and present CRM initiatives to other business stakeholders in clear, accessible terms.
• Continuously evolve CRM capabilities: Identify opportunities to improve customer experience, campaign effectiveness and operational efficiency.
• Collaborate on technical set-ups (where needed): Work together with technical CRM colleagues & Developers on the set-up in Salesforce Marketing Cloud and connected data platforms, and contribute to AI efficiency initiatives that help the CRM team work more autonomously.

Job benefits

• Rewards: competitive base salary and participation in the company’s incentive programs.
• Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.
• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
• Learning & Development: Keep growing with access to coaching, learning platforms and resources.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our well‑equipped office supports focused work and teamwork - plus inviting social zones where colleagues can relax and connect
• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
• Family support: enhanced parental leave and family‑friendly policies to support all parents and careers.

Meaningful Work

We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI

We're at the forefront of integrating cutting‑edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI‑first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development

We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion

Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

(*Source: mobile.de Google Analytics Tracking, average per month January to December 2025)