Senior CRM Manager (m/f/d)

LeasingMarkt.de; Berlin, Düsseldorf; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

LeasingMarkt.de, part of the AutoScout24 Group, is seeking a Senior CRM Manager to own the CRM strategy and drive end-to-end lifecycle programs. This role collaborates with Product, Engineering, and Analytics to optimize activation, engagement, lead generation and retention.

The ideal candidate will lead the Salesforce Marketing Cloud → Iterable migration, design personalized journeys, and push the boundaries of automation and AI-powered CRM. Fluency in English is required; German is a plus.

Qualifications

• At least 5 years of hands-on B2C CRM/Lifecycle Marketing experience across multi-channel environments.
• Experience with CRM/marketing automation platforms and migration projects are a plus.
• Ability to shape strategy, design campaigns, and drive end-to-end results.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Own the CRM roadmap and align initiatives with business goals and lifecycle priorities.
• Manage end-to-end CRM engagement across Email, WhatsApp, and App Push.
• Develop personalized lifecycle journeys to boost engagement and conversion.
• Lead the Salesforce Marketing Cloud to Iterable migration from planning to post-launch optimization.
• Drive CRM innovation through automation, AI, and personalization.
• Monitor dashboards, run A/B tests, and translate insights into improvements.
• Collaborate with Product, Engineering, Data Analysts, and Marketing teams.

Skills

CRM strategy

Campaign execution

Multi-channel marketing

Data & dashboards

Independence

Stakeholder collaboration

English proficiency

German proficiency (nice to have)

Tools

Salesforce Marketing Cloud

Iterable

Braze

Job description

A career driven by you. Join AutoScout24 Group and experience life in the fast lane.We’renot just leading the market;we’recreating it.We’reconstantly innovating,evolvingand transforming things for our customers.We’redriven,ambitiousand determined to do our bestwork,together. For a career thatdoesn’tstand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community.

In this pivotal role, you will be the dedicated CRM owner for LeasingMarkt. Working closely with the AutoScout24 CRM Lead, you will define the CRM strategy and roadmap, identify the highest-impact lifecycle opportunities, and drive customer engagement across Email, App Push and WhatsApp.

You will partner with Product and Engineering stakeholders to turn customer and business insights into measurable improvements in activation, engagement, lead generation and retention.

Your role

As Senior CRM Manager for LeasingMarkt, you will combine strategic ownership with hands-on delivery. You will independently shape CRM priorities and the roadmap, while personally designing, launching and optimizing campaigns, customer journeys and lifecycle communications.

This is a senior individual contributor role with a high degree of autonomy. As the dedicated CRM owner for the business, you will need to operate confidently in ambiguity, make sound prioritization decisions, communicate clearly with senior stakeholders, and take end-to-end responsibility for CRM performance and development.

A key priority will be supporting LeasingMarkt’s migration from Salesforce Marketing Cloud to Iterable, helping ensure a smooth transition and business continuity while creating a more scalable foundation for automation, personalization and experimentation.

Beyond the migration, your mission is to detect growth lever and build the CRM strategy plan to implement them.Migration experience is valuable, but the lasting success of the role will come from your ability to build, run and optimize CRM as an end-to-end growth lever.

Whatyou'lldo

• Own the CRM roadmap: Define and execute the CRM strategy forLeasingMarkt, aligning CRM initiatives with businessobjectivesand customer lifecycle priorities.
• Own andoptimizeCRM engagement: Manage the end-to-end delivery of multi-channel CRM communications across Email, WhatsApp, and App Push. Continuously improve engagement, conversion, and retention byoptimizingcampaigns, customer journeys, and lifecycle communications.
• Drive personalization and lifecycle marketing: Develop audience growth strategies, build meaningful customer segments, and design personalized lifecycle journeys (e.g.onboarding, lead nurturing, re-engagement, and retention) to increase customer engagement and conversion.
• Lead the Salesforce Marketing Cloud →Iterablemigration: Own the migration from planning through implementation, journey design, QA, testing, launch, and post-migration optimization, while ensuring business continuity.
• Drive CRM innovation: Identifyand champion new opportunities in automation, AI, and personalization to continuously enhancethe customerexperience and scale CRM performance.
• Measure and improve performance: Monitor CRM health through dashboards and KPIs, analyze campaign performance, run A/B tests, and translate insights into actionable improvements.
• Collaborate across teams: Partner closely with Product Managers, Engineers, Data Analysts, and Marketing stakeholders to deliver CRM initiatives and continuously improvethe customerexperience.

What you bring

• You bringat least 5 years of substantial hands-on experience in B2C CRM / Lifecycle Marketing, ideally in multi-channel environments, with evidence of increasing ownership, complexity, and end-to-end responsibility.
• Experience with CRM / marketing automation platforms (e.g.Salesforce Marketing Cloud,Iterable, Braze); migration experience is a plus.
• You are comfortable operating with a high degree of independence . You will be the dedicated CRM manager for theLeasingMarktbrand—working from a different location than the central CRM team (based in Berlin)—and can confidently shape strategy, execute campaigns, and drive results end-to-end.
• You can switch easily between strategic thinking and hands-on execution. You enjoy designing long-term CRM strategies just as much as creating and shipping day-to-day campaigns.
• You have strong campaign execution skills to take campaigns from idea to send.
• Comfortable with data and dashboards to measure impact and prioritize improvements.
• Structured, proactive working style and confidence working with multiple stakeholders.
• You are fluent in English (our working language). Germanproficiencyis a plus.

A culture of growth

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.