Category Manager

Lotus Bakeries; Düsseldorf; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in consumer goods is seeking a Category Manager in Düsseldorf to drive category and brand success through data-driven insights and strategic management. The ideal candidate will have a master's degree, experience in category management, and exceptional communication skills. This role offers the opportunity to influence key business decisions and improve market performance by leveraging data insights across various digital platforms.

Qualifikationen

• 3+ years in Category Management.
• Fluency in German and strong command of English.
• Experience in retail media and eCommerce.

Aufgaben

• Act as primary contact for sales teams and translate national growth strategy.
• Monitor KPIs and develop data-backed growth recommendations.
• Lead shelf/category management initiatives.

Kenntnisse

Data Analysis

Communication

Market Analysis

Project Management

Ausbildung

Master’s degree in Economics or Marketing

Tools

GfK

Circana

YouGov

Jobbeschreibung

Strategic Category & Customer Management

• Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
• Define targets, track performance, and optimize execution to drive category and brand success

Data-Driven Decision Making

• Continuously monitor KPIs from Circana / Nielsen, Gfk, and research insights to manage category, channel, and customer performance
• Identify market trends & shopper insights to develop data-backed growth recommendations

Best-in-Class Storytelling

• Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives

Data & Budget Management

• Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting

Shelf & Category Optimization

• Lead shelf / category management initiatives, collaborating with customers to enhance category impact

Digital Commerce & Retail Media Expertise

• Act as the channel expert for eCom activation and digital retail media, ensuring top-tier execution across digital platforms
• Collaborate with cross-functional teams to drive digital growth initiatives and maximize brand presence in eCommerce

Profile

• Academic Excellence : A master’s degree in economics, marketing, or equivalent
• Proven Expertise : 3+ years in Category Management, ideally with GS1-certification
• Consumer Insights : Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data
• Strategic Communicator : Excellent storytelling & communication abilities to set-up compelling sell-in strategies
• POS Mastery : Clear understanding of growth levers within stationary retail and how to activate them, ideally with first experience in retail media and knowledge of eCommerce
• Operational excellence : Proven track record in strategic planning, market analysis & brand growth
• Project Management : Collaborative mindset with the ability to work cross-functional
• Language Skills : Fluency in German (full professional proficiency) and a strong command of English (written and spoken).
• Cultural Fit : True team player, approachable, pro-active, positive and strong communicator
• Insights Ambassador : Great passion for data insights and the ability to persuade others of your ideas
• Brand Lover : Great passion for our brands and categories
• Proactive Achiever : With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
• Innovative Thinker : Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
• Results-Driven Visionary : You take an active role in identifying and shaping today’s and future potentials of the business