Category Development & Marketing Manager

Lotus Bakeries; Düsseldorf; Vor Ort; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

A leading company in the FMCG sector is seeking a Category Manager for their Biscuits & Natural Foods categories in Düsseldorf. The successful candidate will develop long-term strategies, lead growth initiatives, and ensure brand performance across various touchpoints. Ideal candidates will have significant experience in category management and a master's degree, along with strong leadership and analytical skills.

Qualifikationen

• 5+ years in Category Management or FMCG-related experience.
• Fluency in German and strong English skills required.
• Ability to navigate cross-functional collaboration.

Aufgaben

• Develop long-term category strategy for Biscuits & Natural Foods.
• Monitor market performance and drive data-informed decisions.
• Lead and inspire a high-performing team of 3.

Kenntnisse

Analytical Skills

Leadership

Strategic Planning

Communication

Negotiation

Team Collaboration

Ausbildung

Master’s degree in economics, marketing, communications or equivalent

Jobbeschreibung

• Develop and execute a long-term category strategy to drive sustainable revenue and market share for Biscuits & Natural Foods categories
• Lead growth initiatives, optimizing assortment, pricing architecture, instore presence and promotional strategies
• Identify market trends and shopper insights to shape winning business strategies

Brand Development & Performance

• Craft long-term brand strategies and growth plans for Biscoff & NF brands
• Ensure excellent execution of the annual brand plan across touchpoints with the team
• Monitor market & brand performance, identifying risks & opportunities
• Drive data-informed decision-making in collaboration with cross-functional teams

Customer & Channel Excellence

• Act as the key point of contact for sales, ensuring alignment between strategy and customer execution
• Build and strengthen strategic relationships with key retailers to drive mutual growth
• Develop compelling sell-in stories, ensuring maximum impact with retail partners

Budget & Resource Optimization

• Oversee budget allocation, ensuring maximum impact & ROI and prioritize high-performance marketing & trade activities
• Lead, inspire & grow a high-performing team (3 direct reports)
• Collaborate closely with local cross-functional teams, global teams, and central functions

Profile

• Academic Excellence : A master’s degree in economics, marketing, communications or equivalent
• Proven Expertise : 5+ years in Category Management, Shopper / Trade Marketing or Revenue Growth Management within FMCG companies; ideally experience in Brand Management
• Commercial Strategist : Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success for the overall business
• Consumer Insights : Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data and convert into compelling storylines
• Operational excellence : Proven track record in strategic planning, market analysis & brand growth
• Project Management : Ability to navigate cross-functional & international collaboration
• Leadership Mind-set : Leadership skills with the ability to motivate, develop & inspire teams
• Language Skills : Fluency in German (full professional proficiency) and a strong command of English (written and spoken).
• Cultural Fit : True team player, approachable, pro-active, positive and strong communicator
• Brand Ambassador : Great passion for building & emotionalizing our brands and categories
• Proactive Achiever : With a hands-on mentality, you are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
• Innovative Thinker : Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
• Results-Driven Visionary : You take an active role in identifying and shaping today’s and future potentials of the business
• Positive Motivator : You show a positive attitude in life with the ability to inspire others taking them on a joint journey