Brand Trainer Team Lead (m / w / d)

ASICS Deutschland GmbH; Neuss; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading sportswear company is looking for a Brand Trainer Team Lead in Neuss, Germany. This role involves managing and developing a team of Brand Trainers, planning regional activities, and ensuring alignment with marketing goals. Applicants should have over 3 years of experience in a similar role and be fluent in German and English. Join a purpose-driven brand dedicated to positive movement and overall well-being.

Leistungen

Inclusive environment

Health benefits

Qualifikationen

• More than 3 years of experience in a similar role managing a team.
• Proven results-driven approach.
• Fluency in German and English.

Aufgaben

• Manage, engage and develop the team of Brand Trainers.
• Plan and optimize activities for the region.
• Conduct performance reviews and goal setting.

Kenntnisse

Planning

Problem solving

Coaching skills

Management skills

Communication skills (English + German)

Ausbildung

Bachelor's degree or degree in Sports Science or Business Administration

Jobbeschreibung

Brand Trainer Team Lead (m / w / d)

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose, supporting more people to experience the transformative power of movement, on the body and the mind.

So, this is your chance to join a truly purpose-driven brand.

Overview

As a Brand Trainer Team Lead (m / w / d) you’ll manage, engage and develop the team of Brand Trainers in the North East region (Germany, Austria). Plan and optimize BT activity in your region following company priorities on a seasonal basis. Lead Brand Trainer seasonal meetings to equip the BT Team for each season go-to-market. Attend alignment meetings to share best practices and discuss ideas with colleagues from other areas to develop BT activities across Europe. You will be the main point of contact for requests from Categories and Commercial leads in your country/area. Reporting to the Head of Marketing (North East).

Responsibilities

• Support the team of Brand Trainers (BT) in fulfilling the activity plan agreed with Categories and Commercial teams in your country/area.
• Coordinate, engage and develop the BT team, including accompanying BT during activities to provide feedback and help improve performance.
• Performance review & goals setting: two performance reviews per year to discuss competencies development and actual performance versus goals (aligned with Head of Brand Training needs).
• Support the creation of training tools and other resources to best equip the BT team.
• Review geographic coverage across your country/area to efficiently support priorities to win at wholesale and at our own Retail sales staff.
• Report on agreed KPIs, dashboards and summaries including market insights (consumers, competitors, retailers, own staff).
• Prepare seasonal meetings to update and equip the BT Team.
• Have regular catch-ups with the Head of Brand Training and with the BT team to close follow-up on activities and maintain permanent tracking.
• Stay up to date in all knowledge required to support and exceptionally cover BT Team activities.

Key Competencies & Responsibilities

• Planning
• Problem solving
• Coaching skills
• Management skills
• Ability to create good atmosphere and rapport with others
• Persuasive
• Engaged professional
• Communication skills including English + country/market language
• Open to receiving and providing feedback
• Willingness to continuous learning

Required Experience

• More than 3 years experience in this or a similar role (experience coordinating/managing a team is a must)
• Results driven
• Positive, patient, resilient
• Learning and teaching skills
• Focused
• Education: Higher education, bachelor degree or degree in Sport science and physical activity or Business Administration

Does this sound like you?

• You’re a people person. You make people feel comfortable and confident.
• You’re considerate. You take pride in your ability to empathise with others.
• You’re a sportswear enthusiast. You live and breathe fashionable, functional design.
• You’re an organizational expert. You take pride in planning and executing your plans.
• You’re a strong communicator. You bring stories to life by engaging an audience.

What we’re looking for

• Track record in a retail or marketing/sales environment i.e. similar position in a different field, or experience from other parts of retail.
• Preferably a bachelor’s degree or degree from higher vocational education.
• Fluency in German and English (spoken and written).
• Driving licence (B) and willingness to travel.
• Confident presentation and communication abilities.
• Engagement to work on own initiative and as part of a team.
• Living in the Cologne/Düsseldorf area (the office in Neuss should be reachable on a daily basis).

Join our team

When you join ASICS, you join a family and become part of something special. We know that sport means so much more than physical activity alone. It’s about coming together, sharing experiences and enhancing our all-round wellbeing.

That’s why we practice what we preach. You’ll join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies and healthy minds. As an employer, we offer a range of benefits and services to our people to experience the positive impact of movement, every day.

We look forward to receiving your application online – just a CV, no motivation letter needed. #ASICScareers