Head of Marketing – German-speaking

Jobtailor; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin seeks a senior Marketing Leader to steer strategic and operational marketing for a B2B SaaS portfolio. You will own revenue targets, scale demand-gen channels, and guide the go-to-market strategy across the customer journey.

Lead and coach a six-person team while collaborating closely with Sales, CS, Product, and Leadership to drive growth. The role requires fluency in German and English, a data-driven mindset, and a hands-on approach to campaigns, messaging, and growth

Qualifikationen

• 6+ years in a marketing role within B2B SaaS.
• 3+ years leading a marketing department in a fast-paced environment.
• Excellent leadership with an entrepreneurial mindset.
• Proven track record of multi-channel demand generation with measurable revenue impact.
• Strong understanding of positioning, content, performance, and brand.
• Data-driven budgeting and impact analysis.

Aufgaben

• Strategic and operational responsibility for marketing at nilo.
• Responsibility for monthly revenue and pipeline targets.
• Build and scale new demand generation channels.
• Develop the marketing strategy across the entire customer journey.
• Lead, develop, and coach the six-person marketing team.
• Sharpen positioning and increase brand awareness among HR professionals and decision-makers.
• Hands-on involvement in campaigns, content, messaging, and growth initiatives.
• Collaborate with Sales, Customer Success, Product, and Leadership.

Kenntnisse

Leadership

Data-Driven Marketing

German-English

Strategy

Execution

Budgeting

Analytics

AI Marketing

GTM Strategy

HR Tech / Health Tech

Tools

CRM/MAP tools

Jobbeschreibung

• Strategic and operational responsibility for marketing at nilo
• Responsibility for monthly revenue and pipeline targets
• Build and scale new demand generation and demand capture channels
• Continuously develop the marketing strategy across the entire customer journey
• Lead, develop, and coach the six-person marketing team
• Sharpen positioning and increase brand awareness among HR professionals and decision-makers
• Take a hands‑on role in campaigns, content, messaging, and new growth initiatives
• Work closely with Sales, Customer Success, Product, and the Leadership Team
• Identify new opportunities, technologies, and ways of working—particularly in AI—to further develop the GTM model

Requirements

• 6+ years of experience in a marketing role within B2B SaaS; experience in HR tech or health tech is a plus
• 3+ years of experience leading a marketing department in a fast‑paced, dynamic environment
• Excellent leadership skills and an entrepreneurial mindset
• Proven track record of building multi‑channel demand generation campaigns with measurable revenue impact
• Strong understanding of the interplay between positioning, content, performance, and brand
• Confident managing budgets, with a data‑driven approach to marketing investments and their impact
• Strong analytical skills
• Genuine interest in advancing GTM and marketing processes through AI
• Strategic thinking, pragmatism, strong execution skills, and a highly hands‑on mindset
• Fluent German and English

Core Competencies

Demonstrates expertise in building and scaling multi‑channel demand generation campaigns, with a strong focus on data‑driven marketing strategies and leadership in a B2B SaaS environment. Proficient in leveraging AI technologies to enhance go‑to‑market models and improve brand positioning.

Highest‑signal resume keywords

• B2B SaaS Marketing Experience
• Demand Generation Campaigns
• Leadership in Marketing
• Data‑Driven Marketing
• Fluent in German and English

Hard Skills

• Demand Generation
• Campaign Management
• Budget Management
• Analytical Skills
• Marketing Strategy Development**
• Content Development
• Performance Measurement
• Brand Positioning
• AI in Marketing
• Revenue Impact Analysis

Soft Skills

• Leadership Skills
• Entrepreneurial Mindset
• Strategic Thinking
• Execution Skills
• Pragmatism

Industry Keywords

• HR Tech
• Health Tech
• Go-To-Market Model
• Customer Journey
• Sales Collaboration
• Customer Success