Analytics Lead

Jobtailor; Deutschland; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced analytics leader to drive growth analytics across international markets. You will own performance measurement, attribution, and media-mix modelling, connecting data warehouses to business tools and delivering actionable insights to senior leadership.

You will build scalable dashboards using Snowflake, Mixpanel and Tableau, work with cross-functional teams, and translate commercial questions into clear decisions.

Qualifikationen

• Highly quantitative data analyst with hands-on technical skills.
• Proficient in cloud data warehouses (Snowflake, BigQuery) and business intelligence tools (Tableau, Looker).
• Deep experience with product/marketing analytics, attribution, and incrementality testing.

Aufgaben

• Own performance measurement, attribution and media-mix modelling across international markets.
• Build and maintain scalable dashboards and analytical models.
• Translate commercial questions into analysis and business decisions and present findings to senior leadership.

Kenntnisse

Analytical thinking

Collaboration

Communication skills

Operational approach

Confidence

Tools

Snowflake

BigQuery

Mixpanel

Tableau

Looker

Jobbeschreibung

• Own performance measurement, attribution and media-mix modelling across international markets
• Establish trusted definitions for sign-ups, paying users and cost per acquisition
• Connect the data warehouse to business tools and eliminate reliance on manual exports
• Identify, fix and document data-quality issues and inconsistent market coding
• Assess, select and implement attribution approaches, including business cases for new tooling
• Build media-mix modelling and incrementality testing, including geo experiments and lift studies
• Guide budget allocation within and across markets
• Measure the acquisition funnel from first impression to first payment across paid, organic, CRM and owned channels
• Analyse app and web user behaviour to improve conversion, engagement and retention
• Extend measurement into activation, retention and referral
• Build and maintain scalable dashboards, reporting and analytical models using Snowflake, Mixpanel and Tableau
• Act as analytical business partner to regional leads
• Translate commercial questions into analysis and findings into business decisions
• Present findings to senior leadership in clear commercial language
• Partner with finance on lifetime value, payback period and contribution margin
• Collaborate with performance marketing, brand, CRM, organic, product analytics, finance and regional teams
• Contribute to maintaining and improving the quality system, especially ISO 13485 compliance

Requirements

• Technically very strong, hands‑on analyst
• Fluent SQL
• Confidence with cloud data warehouses such as Snowflake or BigQuery
• Experience with product analytics platforms such as Mixpanel
• Experience with BI tools such as Tableau or Looker
• Ability to derive business metrics from raw transactional datasets
• Deep performance‑marketing analytics experience, including media-mix modelling, attribution and incrementality testing (geo experiments, lift studies, MMM)
• Strong command of CAC, LTV, payback and unit economics
• Full-funnel understanding across acquisition, activation, retention and monetisation across app and web
• Typically 6+ years in growth, marketing or product analytics, ideally in a subscription or app business
• Commercial storytelling skills for non‑technical and C‑level audiences
• Hands‑on and operational approach; comfortable building foundations that do not yet exist
• Fluent English
• Based in Stockholm, London or Berlin
• Applications must be submitted in English
• Not a consultant or recruitment agency engagement

Core Competencies

Demonstrates expertise in performance measurement, media-mix modelling, and data analysis to drive business decisions. Proficient in SQL, cloud data warehouses, and BI tools, with a strong focus on acquisition, retention, and monetization strategies.

Highest-signal resume keywords

• Fluent SQL
• Snowflake Data Warehouse
• Mixpanel Product Analytics
• Tableau BI Tool
• Media-Mix Modelling

ATS Optimization Keywords

Hard Skills

• Performance Measurement
• Attribution Analysis
• Incrementality Testing
• Data Quality Management
• Business Metrics Derivation
• Conversion Analysis
• User Behaviour Analysis
• Budget Allocation
• Commercial Storytelling
• Full-Funnel Analytics

Soft Skills

• Analytical Thinking
• Collaboration
• Communication Skills
• Operational Approach
• Confidence

Industry Keywords

• ISO 13485 Compliance
• Subscription Business
• Growth Analytics
• Marketing Analytics
• App Business

Tools & Technologies

• Snowflake
• Mixpanel
• Tableau
• BigQuery
• CRM Tools