Marketing Analytics Manager

Jobtailor; Deutschland; Hybrid; EUR 72.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced Marketing Analytics professional in Germany to own measurement across paid, organic, and lifecycle channels and build attribution infrastructure that connects marketing investments to player value.

You will optimize Meta Ads Manager, TikTok Ads Manager, and Google Ads, develop dashboards with Metabase or Looker, and collaborate with Growth Marketing to drive incremental testing and budget recommendations.

Qualifikationen

• Bachelor's degree in Data Science, Marketing, Economics, Business Administration, Statistics, or a related field preferred.
• 3-5+ years in marketing/growth or paid media analytics.
• Hands-on measurement across Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Proficiency in GA4 (Google Analytics 4).
• Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, complex formulas, and data modeling.
• Proficiency with a modern BI/visualization tool (Metabase, Looker, or similar).
• Strong SQL.
• Direct experience with affiliate tracking/attribution platforms such as Impact, Everflow, CJ Affiliate, Tune/HasOffers.
• Experience with mobile measurement partners such as AppsFlyer, Branch, Adjust.
• Experience building de-duplicated, multi-touch or waterfall attribution across overlapping channels.
• Professional background from a top-tier marketing/media agency, high-growth gaming or consumer app company, or paid marketing platform/tool provider.

Aufgaben

• Own measurement of acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels.
• Build foundational attribution and reporting infrastructure connecting marketing investment to player value.
• Monitor and optimize paid social campaigns across Meta Ads Manager and TikTok Ads Manager, including audience segmentation, budget allocation, and A/B testing.
• Flag data-feed and tracking issues affecting measurement accuracy.
• Serve as analytics point of contact for paid search agencies.
• Translate performance and player-value trends into budget, bid-strategy, and keyword recommendations.
• Flag quality-score optimization opportunities.
• Own partner- and creator-level performance reporting, including postback/S2S tracking accuracy and payout reconciliation.
• Partner with growth marketing on incrementality testing.
• Build and maintain a de-duplicated attribution table spanning Paid, Affiliate, and Creator.
• Consolidate spreadsheet reporting into a warehouse-backed source of truth.
• Build BI dashboards and a shared metric dictionary linking spend to player value, including CAC, LTV, and ROAS.
• Develop budget-pacing forecasts across Paid Social, Paid Search, Affiliate, and Creator with the Head of Analytics and FP&A.
• Support CAC payback tracking and evaluate lifecycle-channel integration across email, SMS, and push.

Kenntnisse

Meta Ads Manager

TikTok Ads Manager

Google Analytics 4

SQL

Advanced Excel

Data Modeling

A/B Testing

Attribution Modeling

Data Feed Management

Forecasting

Ausbildung

Bachelor's degree in related field

Tools

Metabase

Looker

AppsFlyer

Branch

Adjust

Impact

Everflow

CJ Affiliate

Tune/HasOffers

Jobbeschreibung

• Own measurement of acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels
• Build foundational attribution and reporting infrastructure connecting marketing investment to player value
• Monitor and optimize paid social campaigns across Meta Ads Manager and TikTok Ads Manager, including audience segmentation, budget allocation, and A/B testing
• Flag data-feed and tracking issues affecting measurement accuracy
• Serve as analytics point of contact for paid search agencies
• Translate performance and player-value trends into budget, bid-strategy, and keyword recommendations
• Flag quality-score optimization opportunities
• Own partner- and creator-level performance reporting, including postback/S2S tracking accuracy and payout reconciliation
• Partner with growth marketing on incrementality testing
• Build and maintain a de-duplicated attribution table spanning Paid, Affiliate, and Creator
• Consolidate spreadsheet reporting into a warehouse-backed source of truth
• Build BI dashboards and a shared metric dictionary linking spend to player value, including CAC, LTV, and ROAS
• Develop budget-pacing forecasts across Paid Social, Paid Search, Affiliate, and Creator with the Head of Analytics and FP&A
• Support CAC payback tracking and evaluate lifecycle-channel integration across email, SMS, and push

Requirements

• Bachelor's degree in Data Science, Marketing, Economics, Business Administration, Statistics, or a related field preferred
• 3-5+ years in marketing/growth or paid media analytics
• Hands-on measurement experience across Meta Ads Manager, TikTok Ads Manager, and Google Ads
• Proficiency in GA4 (Google Analytics 4)
• Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, complex formulas, and data modeling
• Proficiency with a modern BI/visualization tool (Metabase, Looker, or similar)
• Strong SQL
• Direct experience with affiliate tracking/attribution platforms such as Impact, Everflow, CJ Affiliate, Tune/HasOffers
• Experience with mobile measurement partners such as AppsFlyer, Branch, Adjust
• Experience building de-duplicated, multi-touch or waterfall attribution across overlapping channels
• Professional background from a top-tier marketing/media agency, high-growth gaming or consumer app company, or paid marketing platform/tool provider
• Comfortable working with ambiguous, evolving data infrastructure
• Strong organizational and project-management skills
• Excellent written and verbal communication skills
• Adaptable and able to thrive in a fast-paced environment

Core Competencies

Demonstrates expertise in marketing analytics, including measurement of acquisition efficiency and ROI across various channels. Proficient in building attribution models and reporting infrastructures that connect marketing investments to player value.

Highest-signal resume keywords

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics 4
• SQL
• Advanced Excel

ATS Optimization Keywords

Hard Skills

• Attribution Modeling
• Data Analysis
• A/B Testing
• Budget Allocation
• Performance Reporting
• Data Feed Management
• Forecasting
• Data Modeling
• Multi-Touch Attribution
• Lifecycle Channel Integration

Soft Skills

• Organizational Skills
• Project Management
• Communication Skills
• Adaptability

Industry Keywords

• Marketing Analytics
• Growth Marketing
• Paid Media
• Gaming Industry
• Consumer App

Tools & Technologies

• Metabase
• Looker
• AppsFlyer
• Branch
• Adjust
• Impact
• Everflow
• CJ Affiliate
• Tune/HasOffers