Acquisition Lead (f/m/d)

Zenjob; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

28 days paid vacation

Hybrid working model

EUR 750 annual training budget

EUR 30 Urban Sports grant

Quarterly team events

Zusammenfassung

A staffing platform in Berlin is seeking a Marketing Lead to oversee growth marketing efforts. You will lead a team to optimize acquisition channels for both B2B and B2C while ensuring cohesive brand messaging. The ideal candidate has extensive experience in growth and performance marketing, with strong leadership and analytical skills. This role offers a hybrid working model, generous vacation days, and a supportive team environment.

Qualifikationen

• 6+ years of experience in growth or performance marketing roles.
• Proven track record in scaling acquisition channels.
• Comfortable working with large datasets.

Aufgaben

• Lead and develop a high-performing marketing team.
• Define cross-channel acquisition strategy.
• Optimize campaigns for user quality.

Kenntnisse

Growth marketing experience

Performance marketing experience

Digital marketing tools proficiency

Stakeholder management

Analytical skills with datasets

Tools

Google Analytics

Meta Ads

Google Ads

SEO tools

Jobbeschreibung

Overview

Zenjob is an AI-powered flexible staffing platform that connects companies and temporary workers. Since 2015, we have helped businesses book ready-to-work staff in real time and enabled students to find part-time roles that fit around their studies. We serve 40,000+ students and 1,000+ partner companies across logistics, retail, and hospitality in major German cities, driven by technology and commitment. Good work starts here.

The Role

This is a key leadership role responsible for overseeing both paid performance and organic marketing teams, aligning all acquisition initiatives under one strategic umbrella. Your goal is to scale our marketing efforts efficiently, increase user quality, and ensure cohesive brand messaging across all channels.

Key Responsibilities

• Lead, mentor, and develop a high-performing team consisting of organic growth and performance marketing
• Define and execute a comprehensive cross-channel acquisition strategy tailored for B2B and B2C audiences
• Identify, prioritize and lead scalable marketing channels (digital and offline) to drive lead generation and customer acquisition
• Experiment with and introduce new acquisition channels beyond traditional performance marketing (e.g., partnerships, field activations, content-led acquisition)
• Continuously optimize campaigns to improve quality, engagement, and lifetime value of acquired users

Budget & Performance

• Own acquisition budget allocation and forecast planning
• Analyze and report on key KPIs, including CAC, ROAS, conversion rates, and retention performance across B2B and B2C

Quality & Efficiency

• Drive improvements in lead and student quality to reduce churn and boost engagement
• Work closely with Product, Data, and Sales teams to ensure alignment and leverage cross-functional insights

What We’re Looking For

Experience & Skills

• 6+ years of experience in growth marketing, performance marketing, or acquisition roles—ideally in both B2B and B2C contexts. Demonstrated experience in leading cross-functional teams
• Proven track record in scaling acquisition channels across paid and organic domains
• Strong grasp of digital marketing tools and platforms (e.g., Meta, Google Ads, LinkedIn, SEO tools)
• Comfortable working with large datasets to inform decisions; proficiency in tools like Google Analytics, Indicative, Matomo, or similar is a plus
• Excellent communication and stakeholder management skills
• Fluent in English; German is a plus, but not mandatory

Mindset

• A generalist mindset: ready to lead both performance and content-driven teams
• A growth hacker's curiosity and a strategist’s discipline
• Highly innovative, self-driven, and open to challenging the status quo

What We Offer

• Innovative mission: Together we create something new. Work in a dynamic setup where you learn a lot and your ideas are heard
• Unique team spirit: We rely on each other and celebrate successes together as a team
• Vacation: 28 days of paid vacation (increased by 1 day for every 2 calendar years of service, up to 30 days), 1 day of special leave for community service, 5 days of paid educational leave, and the option of unpaid leave
• Hybrid working model: Office in Prenzlauer Berg with flexibility to work remotely up to 2 days per week (1 day during the first 6 months to enable onboarding)
• Dog-lover: Bring your dog to work (we provide water and a welcoming environment)
• Personal growth: Annual training budget of EUR 750, mentoring opportunities, and ongoing career development conversations
• Healthy mind in a healthy body: EUR 30 Urban Sports Club grant and an on-site sports room
• Always mobile: EUR 40 monthly credit for NAVIT public transport and mobility options
• Legendary Events: Quarterly team events, winter and summer parties, and birthday/anniversary budgets

If this sounds good, then we’d love to hear more about you. Apply with your details.

We invite you to visit our careers page, follow our LinkedIn page and connect on Instagram.

We are proud to be an equal opportunity employer. We are committed to judging every qualified individual on ability, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. There is no need to add your photo and age to the application.

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