ATL Marketing Manager - French speaking (m/f/d)

DCMN; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A growth and media agency in Berlin is seeking an experienced ATL Marketing Manager to lead campaigns for clients in France. The ideal candidate has at least 2 years of experience in ATL marketing, strong analytical skills, and a good understanding of the French media landscape. This role offers competitive compensation, a creative team environment, and a hybrid work setup, blending office presence with flexibility. Strong negotiation skills and proficiency in tools like Popcorn and Kantar are beneficial.

Leistungen

Competitive compensation

Performance-based bonuses

Creative team environment

Flexible working conditions

Qualifikationen

• At least 2 years of experience in ATL Marketing for digital brands.
• Good knowledge of audience measurements and sales houses.
• Ability to analyze campaign results and discuss them with clients.

Aufgaben

• Lead and optimize ATL marketing campaigns for clients.
• Advise clients on scaling their business using data-driven campaigns.
• Prepare and explain campaign reporting using attribution tools.

Kenntnisse

ATL Marketing experience

Knowledge of French media market

Strong analytical skills

Proficient in Excel

Knowledge of planning tools

Negotiation skills

Tools

Popcorn

Kantar

Jobbeschreibung

We’re a growth and media agency partnering with some of the most exciting digital brands in Europe, the US, and Asia. We plan, buy, and optimize advertising across all channels – from TV and OOH to online and programmatic – to drive measurable growth.

We’re looking for an ATL Marketing Manager (m/f/d) for France who knows the local media landscape inside out. You’ll lead campaigns across TV, VOD, (D)OOH, radio, use tools like Popcorn and Kantar to analyze and optimize results, and build lasting relationships with clients to drive real impact.

You will be working in:

French & English (fluency required), German skills are a plus.

How you will make an impact:

• Full responsibility for assigned clients and their ATL marketing campaigns (TV campaigns, VOD, (D)OOH, radio,…).
• Advise digital companies about opportunities to scale their business with data-driven and intelligent marketing campaigns.
• Plan, buy, control and continuously optimize clients’ French and international ATL marketing campaigns.
• Prepare comprehensible campaign reporting, based on third-party attribution tools.
• Analysis and interpretation of campaign results, ability to explain them to clients and discuss the results with them on an advanced level.
• Build good, yield-rich, and long-term relationships with our international clients and partners.
• Effectively communicate and convey our vision and philosophy to potential new clients and stakeholders.
• Supporting and training other team members, and sharing knowledge and best‑case practices.

Skills you will need to be successful:

• At least 2 years of working experience in ATL Marketing for digital brands and/or DRTV.
• Good knowledge of the French media market (audience measurements, sales houses, planning and buying…)
• Strong analytical skills and affinity for working with numbers and Excel.
• Knowledge of the main French planning tools (i.e. Popcorn) and competitor analysis tools (i.e. Kantar)
• Entrepreneurial and proactive mindset, hands‑on attitude.
• Excellent understanding of short-/mid-/and long‑term campaign impact and the correlation and connection of relevant performance and brand KPIs.
• Efficient and result‑oriented working style.
• Practical work experience within a startup and/or in the field of marketing for digital brands is a big plus.
• Good negotiation skills are a plus.

Why Join Us:

• Work with some of Europe’s most exciting digital growth brands.
• A creative, entrepreneurial team that values impact over bureaucracy.
• Competitive compensation with performance‑based upside.
• Hybrid setup (Berlin office + flexibility).

Sounds like you? To start your application, simply click on the "Apply" button.

DCMN is an equal opportunity employer and committed to hiring talented and qualified individuals with diverse backgrounds. We believe that the celebration of diversity, unique backgrounds, qualities, and cultures enrich the learning and productivity within our business, and encourage that this is always the case.