AS Product Category Specialist

BYD Europe; Frankfurt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading global electric vehicle manufacturer is seeking a seasoned professional for product marketing activities related to Aftersales. Responsibilities include developing marketing strategies, managing local suppliers, and leading pricing activities. The ideal candidate will have strong automotive product management experience, excellent communication skills in German and English, and a Bachelor's degree in a relevant field. This role offers competitive compensation and the chance to innovate in the automotive sector.

Leistungen

Competitive salary and benefits

Exposure to global automotive trends

Qualifikationen

• Strong automotive product management background, especially in parts and accessory business.
• Minimum 5 years of experience in a similar role in automotive or E-mobility.
• Excellent written and verbal communication skills in German and English.

Aufgaben

• Responsible for all product marketing activities for Aftersales.
• Develop the AS product marketing strategy for Accessories and local products.
• Lead all pricing activities for Aftersales.

Kenntnisse

Sales Experience

Marketing

Customer Service

Communication skills

Product Management

Ausbildung

Bachelor's degree in technical / engineering / management field

Tools

PowerPoint

Jobbeschreibung

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative sustainable mobility solutions. As part of the BYD Group the company focuses on developing cutting‑edge electric cars integrating advanced technology with eco‑friendly design to drive the future of transportation. The scope of products spans across all brands of BYD which fall under the responsibility of BYD Automotive GmbH.

Key Responsibilities

• Responsible for all product marketing activities for Aftersales (Spare Parts Accessories Conversions and Merchandise)
• Develop the AS product marketing strategy especially for Accessories and local products
• Responsible for local supplier management
• Lead the winter complete wheel program
• Develop an electronic accessory catalogue
• Apply latest analytics and knowledge‑management tools and technology
• Support organization of AS dedicated events and incentive activities
• Lead all pricing activities for Aftersales and ensure proper supply of master data for the network

Qualifications

• Strong automotive product management background (especially parts and accessory business)
• Minimum Bachelors degree in a technical / engineering / management field of study
• 5 years of experience in a similar role in automotive / E‑mobility within importer or OEM.
• Organized with communication skills and an understanding of differences between countries cultures regulations. Self‑learning the ability to discover and solve problems.
• Excellent written and verbal communication skills in German language and English is a must.
• High‑level attention to details time management and accuracy. Proficient PowerPoint and presentation skills.
• Must hold a valid driver licence for EU and candidates must be eligible to work in Europe.

Why Join Us

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits. Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.

Key Skills

Sales Experience,Marketing,Customer Service,Communication skills,Military Experience,Retail Sales,Product Demos,Customer Support,Product Management,Product Development,Unity,Microscopy

Employment Type: Full Time

Experience: years

Vacancy: 1