AI-Native Founding GTM Lead

Clera; München; Hybrid; EUR 95,000 - 105,000; Full time

Job summary

Clera in Munich, Germany seeks the first commercial hire to define go-to-market strategy and build the sales function for an AI-powered regulatory compliance software company. You will shape how we reach manufacturers and retailers across Europe, while sharing customer insights with product and engineering.

You will own GTM and pricing, generate demand through events, content, and webinars, and manage the full B2B sales cycle from initial calls to close.

Qualifications

• 3–10+ years in software or SaaS sales.
• Experience building or scaling a sales team.
• Experience owning full B2B sales cycle.
• Fluency in German and English.

Responsibilities

• Develop and own go-to-market and pricing strategy, and build the sales organization.
• Generate demand through events, content marketing, and webinars.
• Manage the full B2B sales cycle, from introductory calls and lead qualification through deal closure.
• Partner with product and engineering on customer handoffs and share market feedback to inform the roadmap.

Skills

Go-to-market strategy

Sales team building

B2B SaaS sales

AI tooling in workflow

German & English fluency

Tools

Excel

PowerPoint

Job description

About the Role

As the first commercial hire at an AI-powered regulatory compliance software company, you will define go-to-market strategy and build the sales function. You will shape how the company reaches manufacturers and retailers across Europe, while sharing customer insights with product and engineering.

What You'll Do

• Develop and own go-to-market and pricing strategy, and build the sales organization.
• Generate demand through events, content marketing, and webinars.
• Manage the full B2B sales cycle, from introductory calls and lead qualification through deal closure.
• Partner with product and engineering on customer handoffs and share market feedback to inform the roadmap.

What We're Looking For

• Three to ten or more years of relevant experience, including software or SaaS sales.
• A track record of building or scaling a sales team, ideally from one to ten people.
• Experience owning the full B2B sales cycle and generating top-of-funnel demand through events, content, or webinars.
• Daily use of AI tools as part of your core workflow.
• Fluency in German and English, plus strong interpersonal and communication skills.
• Experience in B2B SaaS, LegalTech, or RegTech is valuable; marketing or creative skills, such as video production, are a plus.
• Comfort with Excel, PowerPoint, sales decks, and white papers.

Compensation & Benefits

Annual salary: €95,000 to €105,000. Visa sponsorship is not available.

Location

Hybrid, with four days per week on-site in Munich, Germany.