Web Presence Specialist

Wing Assistant; Toronto; Remote; CAD 110,000 - 135,000; Full time

Job summary

A leading virtual talent firm in Toronto is seeking a skilled professional to manage and optimize their web presence. You will be responsible for developing landing pages, conducting A/B tests, and collaborating across teams to enhance conversion rates. The ideal candidate has extensive experience in web development and analytics tools, particularly WordPress and GA4, with a focus on user experience and design.

Benefits

Competitive salary

Performance-based bonuses

Remote-first culture

Paid Time Off

Health Insurance

High autonomy, low bureaucracy

Qualifications

• 4-7+ years experience with web presence or CRO in a high-growth environment.
• Expert-level in WordPress (Elementor) and Figma.
• Hands-on with analytics and heatmapping tools.

Responsibilities

• Design and launch landing pages in WordPress/Elementor.
• Conduct QA on pages and events.
• Partner with marketing to align ads and landing pages.

Skills

WordPress

Figma

Google Tag Manager

JavaScript

HTML/CSS

Tools

GA4

Hotjar

VWO

Convert.com

Job description

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

What you’ll own

• 1) Website Development & Execution
  • Build and maintain landing pages and core site experiences using WordPress and Elementor.
  • Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
  • Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
  • Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
• 2) Conversion Optimization
  • Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
  • Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
  • Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.
• 3) Analytics & Tagging
  • Set up and maintain accurate event tracking via Google Tag Manager and GA4.
  • QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
  • Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
• 4) Design & User Experience
  • Work directly in Figma to iterate on high-performing layouts.
  • Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.
  • Maintain a scalable design system and "template library" for rapid deployment across campaigns.

Day-to-day responsibilities

• Design, build, and launch new landing pages and site sections in WordPress/Elementor.
• Run QA and monitoring on pages, forms, and events.
• Partner with the Performance Marketer to ensure ads and landing page alignment.
• Run and interpret CRO tests; report wins and next actions weekly.
• Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

Requirements

• 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
• Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
• Hands-on with GA4, Google Tag Manager, and heatmapping tools.
• Demonstrated ability to improve key metrics through structured experimentation.
• Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
• Eye for design - understands modern visual standards, typography, and responsive layouts.
• Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

Nice to have

• Familiarity with programmatic page generation and SEO-oriented templates.
• Experience collaborating on ad creative or video storyboards.
• Working knowledge of Looker Studio, basic SQL, or Webflow.
• Deeper design skills.
• Other areas of marketing knowledge.

KPIs you’ll be measured on

• Website Conversion Rate (Lead to Deal)
• Page speed and technical health (Core Web Vitals)
• CRO Test Velocity and Win Rate
• Number of high-quality new pages shipped per quarter
• Attribution integrity and tag accuracy

Benefits

• Competitive salary
• Performance-based bonuses
• Software for Upskilling & Productivity
• Remote-first culture - work from anywhere in the world
• Paid Time Off- Health Insurance
• High autonomy, low bureaucracy
• Fast-track to leadership for high performers
• Direct access to founding team
• High visibility, autonomy and ownership

Salary

US: $110,000 - $135,000 a year

CAD: 110000 to 135000 CAD / yr