Web Presence Specialist

Wing Assistant

Toronto

On-site

CAD 110,000 - 135,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Competitive salary

Performance-based bonuses

Remote-first culture

Paid Time Off

Health Insurance

High autonomy, low bureaucracy

Job summary

A leading virtual talent firm in Toronto is seeking a skilled professional to manage and optimize their web presence. You will be responsible for developing landing pages, conducting A/B tests, and collaborating across teams to enhance conversion rates. The ideal candidate has extensive experience in web development and analytics tools, particularly WordPress and GA4, with a focus on user experience and design.

Qualifications

4-7+ years experience with web presence or CRO in a high-growth environment.
Expert-level in WordPress (Elementor) and Figma.
Hands-on with analytics and heatmapping tools.

Responsibilities

Design and launch landing pages in WordPress/Elementor.
Conduct QA on pages and events.
Partner with marketing to align ads and landing pages.

Skills

WordPress

Figma

Google Tag Manager

JavaScript

HTML/CSS

Tools

GA4

Hotjar

VWO

Convert.com

Job description

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

What you’ll own

1) Website Development & Execution
- Build and maintain landing pages and core site experiences using WordPress and Elementor.
- Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
- Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
- Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
2) Conversion Optimization
- Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
- Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
- Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.
3) Analytics & Tagging
- Set up and maintain accurate event tracking via Google Tag Manager and GA4.
- QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
- Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
4) Design & User Experience
- Work directly in Figma to iterate on high-performing layouts.
- Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.
- Maintain a scalable design system and "template library" for rapid deployment across campaigns.

Day-to-day responsibilities

Design, build, and launch new landing pages and site sections in WordPress/Elementor.
Run QA and monitoring on pages, forms, and events.
Partner with the Performance Marketer to ensure ads and landing page alignment.
Run and interpret CRO tests; report wins and next actions weekly.
Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

Requirements

4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
Hands-on with GA4, Google Tag Manager, and heatmapping tools.
Demonstrated ability to improve key metrics through structured experimentation.
Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
Eye for design - understands modern visual standards, typography, and responsive layouts.
Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

Nice to have