VP of Marketing

Robertson Human Asset; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading medical distributor in Toronto is seeking a Vice President of Marketing to drive strategic growth across North America. The ideal candidate will have over 7 years of experience in marketing within healthcare, possessing strong leadership and analytical skills. This role offers a competitive compensation package and the opportunity to shape national and international marketing strategies.

Benefits

High-impact leadership role

Opportunity to shape marketing strategy

Collaborative culture

Competitive compensation and benefits package

Qualifications

• 7+ years of progressive marketing leadership in medical devices or healthcare.
• Proven success in executing strategies across domestic and global markets.
• Experience managing vendors and product launches.

Responsibilities

• Develop and execute annual strategic marketing plans.
• Lead demand creation strategies to achieve revenue goals.
• Guide product positioning and develop sales enablement tools.

Skills

Commercial mindset

Relationship-building

Exceptional communication skills

Analytical skills

Leadership

Education

MBA or equivalent graduate degree

Bachelor's degree in Marketing or Business

Tools

Business Intelligence tools

Job description

Overview

A leading Canadian distributor of medical-surgical products is seeking a strategic and hands-on Vice President of Marketing to drive growth across North America and international markets. This healthcare company partners with top global manufacturers and services the acute care sector with high-quality, clinically relevant products. The organization is scaling its marketing leadership to deepen vendor partnerships, expand the product portfolio, and strengthen commercial execution across Canada and the United States.

Responsibilities

Strategic Leadership & Growth

• Develop and execute annual strategic marketing plans for existing and emerging vendor portfolios.
• Lead demand creation strategies and downstream marketing tactics to achieve revenue and margin goals.
• Collaborate on new vendor acquisition and onboarding initiatives.
• Contribute to senior leadership decisions on platform development and commercialization.

Vendor & Portfolio Management

• Own relationships with Canadian, U.S., and international vendors.
• Oversee vendor contracts, pricing agreements, and performance metrics.
• Align vendor strategies with corporate objectives.

Product & Commercial Execution

• Guide product positioning and develop sales enablement tools.
• Manage promotional programs and new product launch initiatives.
• Align with channel marketing and medical education to build brand equity.

Sales Enablement & Cross-Functional Support

• Partner with sales to identify growth opportunities and support field execution.
• Join field reps to shape positioning and support strategic accounts.
• Support RFPs with marketing insights, pricing data, and business cases.

Medical Education & KOL Engagement

• Lead medical education initiatives to drive adoption.
• Build relationships with key opinion leaders (KOLs) in core therapeutic areas.

Requirements

Education & Training

• MBA or equivalent graduate degree is preferred, but a Bachelor's degree in Marketing or Business is required.

Work Experience & Accomplishments

• 7+ years of progressive marketing leadership in medical devices, healthcare, or regulated industries.
• Proven success developing and executing marketing strategies across domestic and global markets.
• Experience managing vendors, product launches, trade shows, and cross-functional teams.
• Demonstrated ability to drive commercial outcomes through strategic marketing.

Skills & Competencies

• Strong commercial mindset and relationship-building instincts.
• Exceptional communication and presentation skills.
• Analytical approach with experience using BI tools for market, margin, and pricing analysis.
• Ability to lead both strategically and tactically in a fast-paced environment.

Benefits

WHAT DOES THE COMPANY OFFER IN RETURN?

• A visible, high-impact leadership role reporting directly to the CEO
• The opportunity to shape national and international marketing strategy
• A collaborative culture that values innovation, execution, and results
• Competitive compensation and benefits package