Strategic GEO/SEO Marketing Lead - AI-Driven Growth

TD; Canada; On-site; CAD 91,000 - 137,000; Full time

Job summary

A top financial institution located in Toronto is seeking a Manager for National GEO/SEO within the Marketing team. The ideal candidate will drive marketing ROI by optimizing organic search and integrating insights across various channels. This role requires 7+ years in digital marketing, specializing in SEO, along with strong analytical and leadership skills. You'll work closely with internal teams to enhance visibility and performance metrics. Competitive salary offered between $91,200 - $136,800 CAD, with a focus on personal and professional development.

Benefits

Health and wellbeing benefits

Career development programs

Competitive compensation

Training and onboarding support

Qualifications

• 7+ years of experience in digital marketing with SEO expertise.
• Advanced SEO optimization and understanding of AI visibility.
• Experience leading cross-functional projects in digital marketing.

Responsibilities

• Define and maintain national GEO/SEO and content roadmap.
• Develop and maintain AI prompt testing framework to identify gaps.
• Prepare AI visibility performance reports.

Skills

Digital marketing expertise

SEO optimization

Content strategy

Analytical skills

Collaboration

Education

University or Post-Secondary education in Business and/or Marketing

Tools

GA4

SEMrush

Screaming Frog

Looker Studio

Job description

A top financial institution located in Toronto is seeking a Manager for National GEO/SEO within the Marketing team. The ideal candidate will drive marketing ROI by optimizing organic search and integrating insights across various channels. This role requires 7+ years in digital marketing, specializing in SEO, along with strong analytical and leadership skills. You'll work closely with internal teams to enhance visibility and performance metrics. Competitive salary offered between $91,200 - $136,800 CAD, with a focus on personal and professional development.