Senior Sales Lead

Amazon; Toronto; On-site; CAD 132,000 - 199,000; Full time

Job summary

A leading digital advertising firm in Toronto is seeking a Senior Sales Lead to drive the adoption of Twitch offerings with advertisers. The ideal candidate should possess 5+ years of B2B sales and 7+ years of digital media ad sales experience, with a strong knowledge of the advertising landscape. Responsibilities include developing client strategies, scaling sales efforts, and representing the company at industry events. The role promises a competitive compensation package of CAD 132,200 - 198,200 annually, alongside comprehensive benefits.

Benefits

Comprehensive health insurance

Registered Retirement Savings Plan (RRSP)

Paid time off

Qualifications

• 5+ years of B2B sales experience.
• 7+ years of digital media ad sales experience.
• Experience in closing sales and building customer relationships.

Responsibilities

• Drive proactive sales strategies with Account Executives.
• Scale Twitch GTM strategies across sales teams.
• Develop bespoke industry strategies.
• Partner with marketing teams for narrative development.
• Represent Amazon Ads at industry events.
• Inform decisions and design scalable solutions.
• Assess and advise on overall business strategy.

Skills

B2B sales experience

Digital media ad sales experience

Negotiation skills

Strategic thinking

Creative problem solving

Job description

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third‑party publishers via Amazon Publisher Services. We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross‑functional teams and thrives in a fast‑paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created.

As a Senior Sales Lead, you will develop strategies and solutions to drive adoption of Twitch offering with advertisers and ensure your customers’ investments fit into their overall marketing strategy with Amazon. You will work closely with Account Executives (AEs), Agency Development Managers (ADMs), Go to Market (GTM) specialists, and Amazon Ads Customers. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing Twitch solutions for our advertisers, diving deep within the advertising community to discuss Amazon’s benefits, and working both with internal and external stakeholders to innovate solutions that meet the objectives of our advertising customers. This role will define innovative advertising experiences and coordinate with internal teams to create scalable and repeatable solutions. The ideal candidate should have experience buying, planning, packaging, and selling both directly and programmatically. They will have a strong knowledge of the digital advertising landscape, experience negotiating and closing annual agreements and the ability to drive conversations with C‑Suite client contacts. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast‑paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail.

Key job responsibilities

• Take ownership, driving proactive sales strategies while collaborating seamlessly with vertical Account Executives to deliver exceptional client service and maximize revenue opportunities
• Scale Twitch GTM strategies across sales teams
• Develop and implement bespoke industry strategies within assigned verticals
• Provide advertiser and/or vertical related insights and collateral to sales teams
• Partner with sales and marketing teams to develop narratives that differentiate Amazon Ads offerings tied to customer objectives and business outcomes
• Represent Amazon Ads externally at industry events to drive upfront and annual commitments
• Determine the right goals, inform decisions, and help design scalable, long‑term solutions that meet shared objectives.
• Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
• Assess, develop, and advise senior leaders on overall business strategy

About the team

• 5+ years of B2B sales experience
• 7+ years of digital media ad sales experience
• Experience closing sales and revenue generation
• Experience building new customer relationships

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign‑on payments, restricted stock units (RSUs), and sales incentives (where applicable). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well‑being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 132,200.00 - 198,200.00 CAD annually